IMAGE  EVALUATION 
TEST  TARGET  (MT-3) 


1.0 


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if  m 

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|U 

Photographic 

Sciences 

Corporation 


23  WEST  MAIN  STREET 

WEBSTER,  N.Y.  14580 

(716)  872-4503 


CIHM/ICMH 

Microfiche 

Series. 


CIHM/ICMH 
Collection  de 
microfiches. 


Canadian  Institute  for  Historical  IVIicroreproductions  /  Institut  Canadian  de  microreproductions  historiques 


B^^^ 


Technical  and  Bibliographic  Notos/Notos  tochniquos  et  bibliogrnphiques 


The  Institute  has  attempted  to  obtain  tne  best 
original  copy  available  for  filming.  Features  of  this 
copy  which  may  be  bibliographlcally  unique, 
which  may  alter  any  of  the  images  in  the 
reproduction,  or  which  may  significantly  change 
the  usual  method  of  filming,  are  checked  below. 


n 


D 
D 
D 
D 
D 
D 
D 


D 


Coloured  covers/ 
Couverture  de  couleur 


□    Covers  damaged/ 
Couverture  endommag^e 


Covers  restored  and/or  laminated/ 
Couverture  restaurSe  et/ou  pellicul6e 

Cover  title  missing/ 

Le  titre  de  couverture  manque 

Coloured  maps/ 

Cartes  g^ographiques  en  couleur 

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Encre  de  couleur  (i.e.  autre  que  bleue  ou  noire) 

Coloured  plates  and/or  illustrations/ 
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Bound  with  other  material/ 
Reli6  avec  d'autres  documents 

Tight  binding  may  cause  shadows  or  distortion 
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La  reliure  serree  peut  causer  de  I'ombre  ou  de  la 
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Blank  leaves  added  during  restoration  may 
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have  been  omitted  from  filming/ 
II  se  peut  que  certaines  pages  blanches  ajout^es 
lors  d'une  restauration  apparaissent  dans  le  texte, 
mais,  lorsque  cela  dtait  possible,  ces  pages  n'ont 
pas  6t6  film^es. 


L'Institut  a  microfilm^  le  nteilleur  exemplaire 
qu'il  lui  a  6t6  possible  de  se  procurer.  Les  details 
de  cet  exemplaire  qui  sont  peut-§tre  uniques  du 
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une  image  reproduite,  ou  qui  peuvent  exiger  une 
modification  dans  la  m^thode  normale  de  filmage 
sont  indiqu^s  ci-dessous. 


D 


□ 

n 
n 

D 
D 
D 


Coloured  pages/ 
Pages  de  couleur 

Pages  damaged/ 
Pages  endommag^es 

Pages  restored  and/or  laminated/ 
Pages  restaur^es  et/ou  pellicul^es 

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Showthrough/ 
Transparence 

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Comprend  du  materiel  supplementaire 

Only  edition  available/ 
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Pages  wholly  or  partially  obscured  by  errata 
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Les  pages  totalement  ou  partiellement 
obscurcies  par  un  feuillet  d'errata,  une  pelure, 
etc.,  ont  6t6  film6es  d  nouveau  de  fapon  d 
obtenir  la  meilleure  image  possible. 


D 


Additional  comments:/ 
Commentaires  suppl^mentaires: 


This  item  is  filmed  at  the  reduction  ratio  checked  below/ 

Ce  document  est  fiimd  au  taux  de  reduction  indiqu6  ci-dessous. 

10X  14X  18X  22X 


12X 


16X 


20X 


M 


24X 


26X 


SOX 


28X 


32X 


ire 

details 
es  du 
modifier 
er  une 
filmage 


§es 


re 


/  errata 
id  to 

It 

^e  pelure, 

9on  d 


32X 


The  copy  filmed  here  has  been  reproduced  thanks 
to  the  generosity  of: 

Library  of  Congress 
Photoduplication  Service 

The  images  appearing  here  are  the  best  quality 
possible  considering  the  condition  and  legibility 
of  the  original  copy  and  in  keeping  with  the 
filming  contract  specifications. 


Original  copies  in  printed  paper  covers  are  filmed 
beginning  with  the  front  cover  and  ending  on 
the  last  page  with  a  printed  or  illustrated  impres- 
sion, or  the  back  cover  when  appropriate.  All 
other  original  copies  are  filmed  beginning  on  the 
first  pagu  with  a  printed  or  illustrated  impres- 
sion, and  ending  on  the  last  page  with  a  printed 
or  illustrated  impression. 


The  last  recorded  frame  on  each  microfiche 
shall  contain  the  symbol  —^  (meaning  "CON- 
TINUED"), or  the  symbol  V  imeaning  'END"), 
whichever  applies. 

Maps,  plates,  charts,  etc.,  may  be  filmed  at 
different  reduction  ratios.  Those  too  large  to  be 
entirely  included  in  one  exposure  are  filmed 
beginning  in  the  upper  left  hand  corner,  left  to 
right  and  top  to  bottom,  as  many  frames  as 
required.  The  following  diagrams  illustrate  the 
method: 


1 

2 

3 

L'exemplaire  filmA  fut  reproduit  grdce  d  la 
g6n6rosit4  de: 

Library  of  Congress 
Photoduplication  Service 

Les  images  suivantes  ont  6t4  reproduites  avec  le 
plus  grand  soin,  compte  tenu  de  la  condition  et 
de  la  nettetA  de  t'exemplaire  film6,  et  en 
conformity  avec  les  conditions  du  contrat  de 
filmage. 

Les  exemplaires  originaux  dont  la  couverture  en 
papier  est  imprim^e  sont  film^s  en  commenpant 
par  le  premier  plat  et  en  terminant  soit  par  la 
dernidre  page  qui  comporte  une  empreinte 
d'impressioii  ou  d'illustration,  soit  par  le  second 
plat,  selon  le  cas.  Tous  les  eutres  exemplaires 
originaux  sont  film6s  en  commenpant  par  la 
premiere  page  qui  comporte  une  empreinte 
d'impression  ou  d'illustration  et  en  terminant  par 
la  dernlAre  page  qui  comporte  une  telle 
empreinte. 

Un  des  symboles  suivants  apparaitra  sur  la 
dernidre  image  de  cheque  microfiche,  selon  le 
cas:  le  symbole  — ►  signifie  "A  SUIVRE  ",  le 
symbole  V  signifie  "FIN  ". 

Les  cartes,  planches,  tableaux,  etc.,  peuvent  dtre 
filmis  d  des  taux  de  reduction  diffdrents. 
Lorsque  le  document  est  trop  grand  pour  dtre 
reproduit  en  un  seul  clich6,  11  est  film6  a  partir 
de  Tangle  sup6rieur  gauche,  de  gauche  d  droite, 
et  de  haut  en  bas,  en  prenant  le  nombre 
d'images  n^cessaire.  Les  diagrammes  suivants 
iliustrant  la  m^thode. 


1 

2 

3 

4 

5 

6 

4 


.iv    > 


f 


I  , ,  1  ' — »— 


'I'lilrtI     Killll 


■to     ■■^<' 


'!W 


,Si..  "^^^ 


'        -  — ^  ^^  ^'^ 


Fully  authorised  to  contract  for  advertising  in 
THE  NEWSPAPERS  OF  EVERY  CITY  AND  TOWN  in  the 
UNITED  STATESat  THE  PUBLISHERS  LOWEST  PRICES. 


---^ 


FOR    THE     USE     OF    ADVERTISEnS. 


t^-^'O 


V 


^  ,(\  N"  I  r.  E  s  ' 
ADVERTISING  MANUAL, 

CONIAIXIXQ 

A    LIST   OF    THE    CITIES    AND   TOWN'S    IN   THE   UNITED 

STATES  AND  OANADAS,  IN    WIMCll    NEWSPAPERS 

Alii:  I'LHMSIlEli, 

TOUF.TllER  WITU 

ARTICLES   ON  ADVERTISING, 

INTKBESTING  TO  BUSINESS  MEN. 


X 


BOSTON: 

PUBLISHED    BY    S.   R.   NILE3, 

AnVERTlSINU    AOENT. 


liulerta  MMrd-Ls  M  AU  ur  Ccn.rru,  i;i  IL=  jcar  1:07,  Ij  a.  II.  Nm,,  U  Uu  ei««k'l  OBic. 
of  llie  Dulrici  C-iurl  uf  31ai«Ki.-huietta. 


)*^ 


jiF^yi>i — 

■A'r 

Printers'    Ink 
is  thk  best  fertiz.izkr 

KVER  TF.T   mscovEnr.D 

FOR    A    BUSINESS    SOII,. 

Tniftirmer  who  "  turns  sooJ-timc  Into  liurToat,  nnd  ents  tlin  cori) 
he  should  plant,'  is  no  nioro  improvident  tliiin  the  business  mtin  in 
the  city,  who  at  proper  sensons  neglects  to  sow  the  seeds  of  infonnn- 
tlon  among  tho  people,  to  provide  a  harvest  of  customers.  It  maj 
be  done  thoroughly  and  eRirtiially  by 

ADVKRTISINCf. 


CONTENTS. 

IiST  OP  Cities  and  Towns  iu  which  Newspapers  are  published, 

Thi  Philosophy  op  Adveriisino,  and  other  Articles  on  the  sub 
ject  of  Advertising,  to  which  especial  attention  is  invited, 

CiROUMiocuTioN  OuTDONE,— an  admirable  hit  at  the  "  red-tape  " 
stylo  of  doing  business,  ;t8 

Tqe  Object  and  Practical  Ofebation  op  S.  R.  Nass' Adver- 
nsiNQ  Aqencv,  Cover 


21 


\ 


y^ 


NK 


rn  LI  ZEK 


s  0 1  r, , 

lurToat,  nnd  ents  tlin  rori) 
tliiin  the  business  mnn  in 
ROW  the  needs  of  Inforuia- 
i»t  of  customers.     It  maj 

NO-. 


p»pors  arc  published,       5 

r  Articies  on  the  sub- 
mtion  is  invited,  21 

liit  at  the  "  red-tape  " 
'  S.  R.  NttES'  Adveh- 

COVER 


OJTThe  Oldest   Advertising  Agency   in  Amerioa.. 


<^' 


COURT  STREET,  BOSTON, 

Embi-aeps  the  principal  Commercial,  PollHenl,  JteHg- 

/"».«,  TAIeriny,  Sc!c„ll/lc,  aiul  .l„rlr„lt,irnl  Xewg- 
ptipriH  In  tin-  I  „it,;l  statvH,  Iti-illsh  Proiinris,  atiil 
Vai,a,l„.f„r  irlilrh  l,r  U  the  tliili,  iippnlnf,.,!  Af/ent, 
and  aiilhorUcI  I,,/  the  proprlifors  to  rccflvo  ailvrr- 
tinriiicuts  mill  siihin-rlpllous  at  Ihrir  l„„e»t  ratvn, 
mill  prcHCIs  to  M,i;hmils,  Mmiiifmtiirrrs,  Coip,,- 
ratiniis,  Viil.nr  Iii^liliilUniH.  miil  olhrrM,  «  eoncrii- 
iriit,  Mii/r,  mill  rcv'i/  iiirmin  „f  inlicrilsluf,  In  tniy 
uuiiihvi-  o/lhr  IwMt  tiiiil  iiiont  irliUl,,  flrciilated  news 
pnpvra  In  nil  pm-ta  of  Ihv  couiitri/. 


ThcApvnfspxtpnsiTronnnpotiniis  in  liusinpss,  his  oxpcrimro  and 
practical  knowl.^lgc,  liis  l,.nK-e«tal,li^licd  Agency  f„r  tlu-  bc.st  news- 
VM^TS  in  every  part  of  (1„.  l„ited  i^tntes,  and  his  systematic  manner 

of  adn.rtising  to  tiie  givatest  possible  iHit  ..f  urlvertiwrs,  whether 

on  a  large!  or  ,«niall  scale,  have  rc'ndered  his  OtTlce  iiighly  benediial  to 
Merchants,  Ma.infactnivrs,  DiisincHS  Men,  Curp.mitlons,  I'ublie  Insti- 
tutions, nn,l  all  oth.'rs  «h,  .vish  to  put  themselves  in  comn.uuication 
with  the  public. 

TIic  cliarges  to  advcrci  :..,,,.  the  samp  as  are  exacted  at  th(>  places 
of  publication  by  th.-  news,    ,,ers,  and  a.Ivcrtisers  are  aided  in  select- 


11 


S.  R.  Xans'  NKWSl'Al'KR  ADVBKTI9IN0  AOENt't, 


Ing  JournaU  sulUlily  aduptoii  liy  loiiitlon  mid  olrculatlou  tor  their 
Wivurul  jiursultB. 

Every  oni'  l»  now  ii)iliKi'i\,  if  In'  wniiM  kcc]!  \Mn'  with  tlii'  tliiicn,  to 
iiKl  Ills  iiliyHlcal  ixi'itlmis  in  tra.U',  or  vvliuli'vcr  tiuHliieHN  lie  nmy  bn 
cuKrigi'il  in,  liy  lUu'  niiiiirsc  to  tliot^o  nicmiH  liy  wliidi  Ills  Imsiiican 
nmy  becouio  iJfiuTuiiy  i^nnwn.  Tlil-<  i.t  tli"  iiilfW  ctiinl  imrt  of  his 
biisluc'ss,  Mild  till'  iiri'ss  is  tlir  umit  iii.'dimn  tlirminh  wlilrli  it  iiiiiit 
b«  di'vuloimd.  Now-ii-.lny>,  ncwnpniicrs  are  illlTiisi'<l  fur  iiiul  widi' '. 
they  aro  mid  byiill.nnd  iiffiird  the  only  v.'iil^  liy  whieli  men  and 
ostubllshmuiits  at  a  illstmici'  Iwonie  xi'uoraliy  known. 

A  business  man  inn?  Icani  tbrnnKb  Ibis  AitiMicy  Just  what  ncws- 
paiHTS  to  adviTli.--o  in  to  ivai-li,  olli'dlvcly  and  I'liniply,  tlie  si-clioiis 
uf  country  wlicrrin  ids  tnulf  may  !»•  oxtotidt'd. 

Till'  Ajti'iiry  luiwnts  a  convi'niint  and  complcto  oiiiiorluinty  for 
liubllsblnt?  advertlsmuints  in  any  nunibcM'  (if  thr  best  anil  most  unil'  - 
lij  circutiitiiig  i\f\vspa]irrs  of  tin'  soM'rai  citli's  and  towns  tiiroiighoul 
the  whole  eouutiy,  at  llie  pulilisliers'  lowest  rates,  willi  the  least  poa- 
sibiu  troubli!  to  advertisers,  an. I  witii  the  greatest  despateli. 

liy  tills  mctho.l  the  advertiser  is  spared  tlie  labor  of  eorrespoudinB 
with  tlic  several  jiapers,  and  iiiucli  tiniu  and  perplexity  in  the  settle- 
inuut  of  biUjI. 

Through  the  Agency,  a  eiiTuraspcet  and  diserindnating  eholee  of 
places,  and  tiic  beat  selection  of  papers,  can  be  liad,  suitably  adapted 
to  various  business  pursuits,— enabling  persons  to  advertise  judie- 
lously,  eflei'tively,  aud  wifely. 

Copies  of  tlie  best  newspapers  In  tlie  I'lilted  ,«tate»,  with  a  Hat  of 
places,  papers,  terni.s,  and  prices,  may  h«  seen  and  examined  at  the 
Agom'y,  tlieir  respeetivo  merits  understood,  and  a  complete  system 
of  advertising  adopted,  upon  either  a  large  or  .amall  .scale. 

Copies  of  papers  coiitaluhig  advertisements  oi'u  forwarded  to  advor- 
ttaers. 

The  attention  of  advertisers  is  invited  to  the  Newspaper  comments 
coutuiued  iu  the  foUowiug  pages. 

S.  n.  MLES. 


.   1 


1911(0  AQENCT  , 

iiiiil  I'lrculutlou  fur  their 

'('I>  iKirc  with  till'  tliru'rt,  ti) 
li'vcr  tuiHlneHH  iic  iiiiiy  bn 
iH  tiy  wliicli  Ills  liusliii'»ii 
111  iiilflti  cliKil  [part  111'  Ills 
III  thriiii);li  wlilrli  It  iiiiiat 
iv  ■lllTiisi'iI  fur  nil. I  wlJi' ; 
I'liiu^  liy  nhic'li  iiii^i  uiui  1 
My  kiiiiwn.  | 

*  AfJti'iicy  ju>*t  wliiit  iH'WC- 
linil  rlinil>ly,  till' rtwIiiiliK 
(li'il. 

roiiiplnti'  oiiporliiiitty  fur 
iif  thr  hrsi  miU  most  will'  - 
Ill's  mill  tiiwiis  tliroiighoiit 
it  mtc«,»illi  thi!  Iriiat  pos- 
ri'iit*'>'t  ilt'HiHitpIi. 

tlic  liiluir  (if  cm-n^piiiicliiiK 
111  iniplixily  ill  tlie  si'ttlf- 

1.1  liisi-riiiiinatin);  cholie  of 
n  111'  liiiil,  miitiilily  uilH|it>ii 
jiersuus  to  atlviTtiae  jiiilir- 

nitud  Stilt™,  with  u  ilat  of 
Hi'cn  mill  I'xiunliicU  at  thu 
lit,  uiid  ii  complete  Hy.Htt'ui 
1  or  finmti  sculf. 
ntu  lu'u  rurwordeil  to  ndvcr- 

>  tho  Ncwnpaper  comments 
*        8.  R.  NILES. 


1 


•COlHT'g  BltlLBIMO,  COURT  STRECT,  BOHTOX. 


List  of  Cities  and  Towns 

IN  WHICH    NF.n'HPAPKUS   AUK    I'UIIMSIIKI). 

,  For  thn  piirpopn  of  a.^rfistlnn  AdviTliwrH  to  wlirt  lurh  iiM'ftliticfl  n« 
jare  lirnt  ndnpli'd  to  tlidv  varloiH  wants,  llm  fnllowlni;  list  of  Citicnnnd 

Towns  tiiri'iiKliniir.  tlio  rniti'd  States  ami  Ciinadas,  In  wlilrii  Ni»wwpa- 
I  pom  nrp  ptilili^iicii,  will  lai  found  ii.-criil.  AdiT  fi'li'i'tiun  'hi'  pi.aoks, 
j  wo  ran  alwnjs  ni.il(o  ilioico  of  tin'  I'M'KIih  must  liki'ly  to  ni'iuro  tlio 

object  of  advertisers. 

MAINE. 
I'opiilntlon,  i;2S,27!),— Capilul,  AidfUTA. 

Ilmksport.  Ilallnwi'll.  l'n,'S'|iH'  Isio. 


Aupustn 

i(aii;;nr. 

Until. 

Hiilawt. 

Ilethei. 

Diddoford 

Brunswicli. 


Amherst, 
t'lareniont. 
Conei.rd. 
Dover. 

i  Kflst  ('anoan 
Eiotcr. 


Calais. 

Dover. 

Kastport. 

KliHwnrtii. 

Parmlii(;t.on. 

(lardlnor. 


Koulton. 

l«wi.slon. 

Mnehifui, 

North  Anson. 

I'aris. 

I'ortiand. 


Itoekliind. 

Hai'o, 

Skowiiefi^in. 

Watervllle 

WInthrop. 


NEW    IIAMPSHIllE. 

Population,  .'120,(173 — (!apitnl,  CoNConn 
Farnilngton. 


llliKsdnle. 
Keeno. 
Ijieonia. 
Ijinenster 
Leiiauon . 


Littleton. 

London  l!iii);e. 

Mamliester. 

Nashua. 

Newjiort. 

Peterboroni^ii. 


I'nrtsninuth. 
Itoehi'ster. 
Wolf  Imrongh. 


VERMONT. 
Population,  310,008  —Capi till,  MoNTPF.i.tnR. 


Barton. 

Ileilows  Falls. 

Iteiinini^ton. 

Hradford. 

Urattleboro. 

Iturlinf;ton. 

Dauvllle. 


Ilydo  I'nrk. 

Iva.'^buri;. 

Ludlow. 

Lyndon. 

Maniliester. 

Middleliury. 

Moutpolicr. 


Newbury. 

Newport. 

Nortlineld. 

Poultncy. 

Randolpli. 

Ifiehford. 

Uulland. 


Sprinstli'ld. 
,'<t.  Alban.s. 
i^t.  .lohiLsbury. 
VerKi.'iiiiefl. 
West  Itandolph. 
AVIndsor. 
AVood.^toek . 


To  AnvERTISEIls.  Tho  fneililU'ii  nlTiirrted  liv  Mr.  S.  U.  Nilcs.  Ailvcrtiii- 
in)?  AKciit,  IViriniicrtinir  I'dviTtisiMiii'tits  in  the  luiit  nowHpnpcrs  in  ell  parti 
of  the  01)11  litry,  were  ln'ver  iiuin'  full  and  compli'ti'  Hum  at  the  presnit  time. 
His  agency  U  «  coneentration  of  all  the  iiewspiipers  in  the  tnited  States, 
where  hufllneRB  men  may  eontruet  for  Advertising  in  any  niiiiiiier  of  papers 
on  tha  same  terms  and  witti  as  greiit  advantages  as  would  he  gained  by  per. 


».  NIIM'  NEWSP.U'SR  ADVeRTMlNfl  AOI^CT, 


Alill1(f(on. 

Anii'Hltiiry. 

AniliiTiit. 

Ar.'i(n-(»r. 

Athnl, 

lliiriixtttblo. 

Iliirrc. 

lli'Ti'rIy. 

Moffton. 

Hriilgf'wfihT. 

CiimlirlilKi'. 

t'hnrliMluwn. 

t'hi'lwa. 

Cllntim. 

Dim vers. 

Dodham. 


MASBA0HUSETT8. 

Population,  I,231,00»I.-('H|iltul,  Dos 
t-lffirtown  Mllfiinl 

Full  HlviT.  Nniituckot 

►  Itclihurif.  Niw  llidl'iinl. 

(llmici'itiT.  Nc'wliiirjiiort 

(fmit  llurrlDgtoiiNvwtKii 


•  Inrnlliicl. 

IluvcThiU 

IIIiikIimiii 

llnUok... 

Il>.«»li'h. 

Ijiwri'iiix'. 

I.i>n  11. 
Lynn. 
Warltxirn. 
Miaaiflioro 


K"  Hilildoiviitcr 

Nurtli  Aiiiiiiin. 

Niirtliiiiiiptun. 

I'liliniT. 

I'lll..tl,.|.l. 

I'l.viiiiiiith 

((iilnrv. 

Uiiiiijiilpli. 

Koxliury. 

Siili'iii. 

■"uuilwiili. 


TOX. 

Sn  nnnTcn. 
Xmitliliri.lKc. 
Kl'rliiutl.'ld, 
Tiuiiitiiii. 

I'plnll. 

Uullliaui. 

Warcv 

H'Hrclinni. 

Mctmicr. 

W.Mdi.lJ. 

M'oliurii. 

\\'(irfi'Mtt'r. 

Vurmuutb . 


RHODE    ISLAND. 

ropilliitlnii,  i;»,«'JO.— CnpilMl,  I'lloVlDENCE. 
BriMnl,  I'awtiickct.  \Vak<.(l,.l,|.  Woonscxki't 

Newport.  South  Klii(r«ton.  (ViHirly. 

OONNEOTIOUT. 

ropulatlon,  400,147.— Caiiltnl,  II.irtford. 


Brldffpport 

Danhiiry. 

Daiiii'lmuvlllu. 

Fairliavc'ii. 

KallH  Vlllngo. 

Uartfora. 


Kllllniflv. 
I.itihtli.iil. 
JUiMlctown. 
MyKiic. 
New  Itrltain. 
Now  Haven. 


New  lonilnn. 

Niirwiilk. 

Norwich. 

Hoekvllk'. 

StairnnI  Springn. 

■StuiiifoH. 


^Vaterburv. 
West  .McriUcn. 
AVllllmnatlo. 
Wlnsteil. 


NEW    YORK. 

ropulatlon,  3,880,735 —CnpitJil, 
AdaniA.  Alhlnn.  Annelirft 

Addtaon.  Anicnla.  Area.lla. 

Albany.  Amsterdam.         Athene. 


Albant. 
Attica. 
Auburn. 
HftliiwlnnTillo. 


h  m  as  fully  oon.pctcnt.re.ponMbIc  "ml  reiUliL^  Vir  Mr  vm„.  I."'?""'"'' 


I 


»I»<J  AfllXCT, 

T8. 

al,  Dot 

I0<(. 

Hn   DnnTorii. 

t. 

H"iitlilirl(lKe. 

tinl. 

>'l'rlii){tli.|a. 

port. 

'I'fMintoii. 

1  plnll. 

fwiitcr 

.  Uulllioui. 

niiiH. 

Wnrf. 

|ituii. 

Wiiicliiim. 

WctiKlcr. 

Wi'sdlflil. 

1. 

U'obiirn, 

\\'(prci'Htt'r. 

Yurmuuth. 

FD. 

I'KOVIDENPE.                           1 

• 

Wouniorkct. 

f. 

IUbtkord. 

on.        AVntcrhiirv. 

Hi.»t  Morlilcn. 

U'lllinmiitlc. 

Wiiiateil. 
prings. 


il,  Albany. 

Attica. 

Auliiirn. 

JBftliiwlnJTlllo. 


"';<', of  the  lureat  n»d«  to 
UiiildlnK,  can  very  cuen- 
y  it.  We  can  rcconimcnd 
.  Of  Mr.  Nile«  llnWesui 
tciilive  to  the  lntcrc«t>  of 
I  with  the  prc«».  Ho  ccr- 
liog,  and  he  ha<  fuiUtiei 


I 


SeOU.AV'l(  RUILDINQ,  COIKr  STRBIT,  BOSTON. 


llullHtim  Ufa. 
Iliitnviii. 
Iliilli. 
Illnithnniloii. 

Illonlnvllll'. 
Ilonrivllli'. 

Ilriu'kiiort. 
Hrnnki^n. 

Illllluln. 

t'liiiihriilp'. 

CaiiKli'ii. 

t'liimjnhnrii'. 

CjiniitiiliilKtia. 

('iintij^toUi. 

t'lUltnn. 

Ciilio  \  Inct'Dt 

t'nrmi'l. 

I'lirthiw- 

I'lithiirine. 

CiitHklll. 

t'llZlMlovlll. 

CliiTry  Vnllcy. 
China, 
t'llnlun. 
Civic 

CollOI'H. 
CuopiT.-ltOWll. 

Corning. 


KUhklll  UikUiik 
Klii'lihiK 

hHlclll. 

Kurt  K'lwnnl. 
Knrt  I'liiiii. 
I''niiikllri. 
KiT.|..nlii. 

h'llUnll. 

I'lillonvillu. 
(Ii'iicycu. 
(ii-rii'Va 
lllill  Ccivi', 
(lien  I''.i11j<. 
(ildvcrsvillu. 
(Iii.«lii'ii. 
tinwali'lii. 

(»J-<'<'lllHl.^ll. 

(Ini'nc, 

(Irci'npnrt. 

(ircrnwicli. 

II.'itiillMin. 

Ilavaiui: 

lliivcrwtraw. 

HcniHti'atl. 

lli'i'klMK'r. 

Ilnini'r. 

llo^nLc'lltvlllu. 

llnr^cllC'Ullg. 


<'(iurtlanilVillagellihl«iin. 


Coxsaekio. 
Culm. 
DanHvlllo. 
IMhl. 

IK'pOUHlt. 

Drjih'ii. 

Dunkirk. 

Mist  N'i'w  York 

KiionvilU'. 

KlllcottviUc. 

r.lniim. 

biiriiiHr. 

KMikill 


llniitiiigton. 

Ithaca. 

•lanialca. 

.lanii'stdwn. 

Joiinstowm 

Jordan. 

Kci'f'cvllip. 

Klnilcrhook. 

l<lii;;xtoii. 

Ijiinsliigliurg. 

Lo  Uov. 

1,11  lli>  Kallx. 

Iio<'kintrt. 

LoHvlllo. 


l.vonN. 

^jar)Xa^l'tvllll^ 
.MarllnxhurK. 

Ain-vlllo. 
M<"li...t. 

.Ml.hllrtotVll. 

Mohawk. 

.Milium'. 

Mi.ntlciiilo. 

Mnrrl.-iaTil.'i. 

Morri-ivlllc. 

Mount  MorrlK. 

N<  wiirk. 

Ni'wlmrnli. 

New  Lcli.anon. 

Ni'W  Viiik  City. 

MaKnrii  City. 

Nlainim  Kulln. 

Nor«liii. 

N\ai'k. 

(iKili'iLtkurgh. 

Olcan. 

Oni'liia, 

Onooiila. 

O.swt'no. 

OtHCgO. 

Ovlil. 

(»Wt'go. 

(l.xforJ. 

I'ai'lioiiuo 

I'alniM'a. 

I'iK'kskill. 

Ponii  Van. 

IVrrv. 

I'hellM. 

I'lKK'ni.K 

I'liic  I'laln.'). 

IMattHliuruli. 

Port  Myron. 

I'ort  .li'irvls. 

I'ottsdani. 

I'ouKlikwjpslc. 

I'lilaHkl. 


I'liltneyvlllo. 
Mill  lliiok. 
Khlnrliirk. 

Kni'lu'ritl'r. 

KiiniK. 

lliiMilnnt.   ' 

San  Harbor 

Halciu. 

(Jamly  Hill. 

Saratoga  S|iring«. 

ftiugcrlii'ii. 

Srhi'Mirtuily. 

Hclioliarin 

Hi'ni'ca  I''all«. 

Ming  Ming. 

Skaiii'ali'li'H. 

Hpringvlllo. 

Staplelon. 

HynM'U.-**'. 

Tonawunda. 

Tniy. 

'rriinian"l)urg 

I'liaililla. 

I'lilon. 

L'nloii  Springs. 

lltlca. 

Volncv. 

^Vaikinl^. 

Walliin.; 

"Warsaw." 

Watorford. 

Waterloo. 

Wati'rtown. 

^Vat4'rvillo. 

Wavorly. 

Wcllsvillii. 

WcBtncld. 

Wliitollall. 

White  I'lalns. 

Whitney's  I'oiiit. 

Windham  Centre 

Yonkers. 


Mr.  8.  11.  NiLBSi  TUB  Advertising  Aoknt,  has  niailo  hiinflclf  emi- 
nently ueefiil  to  the  pulillc.  He  hai*  made  advvrtiaing  a  matter  of  special 
study,  and  from  his  expi'riioice  U  qualified  to  exercise  that  wise  diicrimlna- 
tlon  in  the  BClcction  of  piipi  i  'lent  adiiptcd  to  secure  tlie  ohjeel  of  advertis- 
ers. We  have  had  frequent  i.|.,  ortunitles  in  our  denlinKS  with  him  to  rec- 
ognise his  Intelligence  and  capurity  for  the  peculiar  huainesa  widch  he  lias 
undertaken,  anawo  take  pleasure  In  rccummendlug  him  to  the  public. 
Boston  A'ivertincr. 


S.  B.  NIIES'  NEWSPAPER  ADVEBTISIKO  AOENCT, 


Absecon.' 

BelTidere. - 

Bordcutown 

Jlridjreton. 

liurlingtou. 

Camdon. 

Cape  Island. 


NEW    JERSEY. 
.  Population,  672,035.— Capital,  Trenton. 


Klemlngtoa. 

KrefhoUI. 

Ilackettstown. 

Ilaiucsville. 

llamniontou. 

Ilijrlit.^town. 

llobdken . 


Carpenter's  Lndg.Torsey  City. 

Clinton.  Ijanihcrtvillo. 

Elizabeth.  Long  Branch 


Middlotown  PohitPIalnfleld. 
Morri.stown.  Princeton. 

Moun*  Holly.        Railway. 
Newark.  lied  Hank. 

New  Branswick.  .'^alem. 
Newton.  Somerset. 

Orange.  SomerviUo. 

l'afcr.<on.  Toms  Itiver. 

I'ertli  Amboy.      Trenton. 

Wuodbnry. 


Aaro&fiburg 

Allcghania. 

AUentown. 

Altoona. 

Aehland. 

Athena. 

Bearer. 

BedfoM. 

Bellefonto. 

Berwick. 

Bethlehem. 

Blairsville. 

Bloomfleld. 

Bloomsburg. 

Bristol. 

BrookTille. 

Brownsville. 

Butler. 

Carbondalc. 

Carlisle. 

Catnsangua. 

Charabersburg 

Chester. 

Clarion. 

Clearfield. 

CoatesTlllo. 


I'hillipsburg 

PENNSYLVANIA, 

Population,  2,900,115.- Capital,  IIarrisduro 


Cohunbia. 

Conneautvillo 

(-'onuelsvillo. 

Corry. 

Coudersport. 

Crawtown. 

Danville. 

Doylestown. 

3*]n.ston. 

Ebensburg. 

Kmporiuui. 

Erie. 

I'ranklin. 

Freeport. 

Oettj«burg. 

Cinml. 

fireencastlo. 

(ireensburgh 

Hamburg. 

Hanover. 

Harrisburg. 

Hollidnyburg. 

llonesdale. 

Huntingdon. 

Indiana. 

Jersey  Shore. 


Jolmstnwn. 

Kittauing. 

Iiau('a.stcr. 

1-ii  Port. 

Ijebiinon. 

I.eHi-l)urg. 

Ijewi..Jtown. 

I.ockiinvcn. 

T-oc'iport. 

Lvkcns. 

Mahoney  City 

Jlanhciiu. 

JfarietM. 


-■Milton. 
.Minersville. 
Monongahela  C'y 
Muntro.'ie. 
.Mount  Joy. 
Muncy. 
Mycrstowii. 
New  Berlin. 
New  Bloomfleld. 
New  Briirhton. 
New  (.'a.stle. 
Newvillc. 
New^Vilmington. 


_-  „,.  i»v->I     t?  llllll] 

Mauncli  Chunk.  Nnrristown 

McCounellsburg.  Xortliampton 

Meadiille.  ()i|  City 

5[eolianic.«burK. 

Jledia. 

-fiercer 


Mereer.'^burg. 

Widdlcbury. 

Sliildletowii. 

Mmiiiiliiirg. 

Mifflintown. 

Milford. 


I'eiinpliurg. 

IVrrvopoli,^. 

I'hiladeljihia. 

Phncnixville. 

I'itliole  City. 

Pittsburgh. 

Pittston. 

Pott8town. 

I'ottsville. 


Milford  Square.    Quakertown. 


IISISO  AOINCT, 


!Y. 

ttl,  Trenton. 
iWQ  PoUitPInlnfleld. 
iwn.  Princeton, 

lolly.        Railway. 

llwlUttuk.' 
mswick.  Snloin. 

Somerset. 

SomcrviUo. 

Toms  Kiver. 

Trentou. 

AVuoilbury. 


mboy 
)urg. 


riA. 

,  IIarrisburo. 

fn.         .'Milton. 

e-  Miiiorsvllle. 

r.  MonoiiRahela  C'y 

Muiitroso. 

Mount  Joy. 
fg.  Muni'y. 

11.  Mycrstomi . 

in.  New  Herlin. 

Ni'W  Itloomflcld. 

\eiv  liriirhton. 
City.     New  Ciistle. 

NewTille. 

New  Wilmington. 
C'hiiuk.  Xori-istown. 
llsliurg.  Xortliiimiiton. 

Oil  City. 

IVnnphurg. 

IVrrvopoli,.!. 

Philiuleliihin. 
iirg.        Phm'nixTille. 
ry.         I'itliolc  City, 
vn.         Pittsljiirgh. 
rg.         Pittston. 
ra.         Pottstown. 
Pottsvillc. 
luarc.    Quakertown. 


sburg. 


Biness  relations  with  Mr.  8. 
aiKi  advertisiiiK  «S<nt,  and 
•ustworthy  ninn,  who  con- 
honoralilc  foetini;,  ond  we 
themiielveg  of  his  service* 
nercial  Advertiser. 


I 


scoi.L.vv's  ncamNfl, 

COURT   STREET,   BOSTON.                       9    1 

Heading. 

Stroud-sburg. 

Tunkhannock. 

Wellsboro. 

Kidfrway. 

Sunineytown. 

Tyrone. 

IVestehester. 

Scrantun. 

Sunbury. 

Union. 

IVest  (ireenville. 

Selin'rt  (irovc. 

Snsnuilianna  Dc-l!niontown. 

AVilkesbarre. 

Sliamokln. 

Taniaqua.     [pot.Wancn. 

AVilliamsport. 

Whiiiiiensliurg. 

Tidioute. 

Washington. 

WrigbtvlUe. 

Shirleysbnrg. 

Titnsville. 

Waterlbrd. 

York. 

Snietli|i(irt. 

Towauda. 

A\aynesboro. 

.Somerset. 

Troy. 

Waynosburg. 

• 

Strasburg. 

Trumbaursville 

U'eissport. 

OHIO. 

Poimlation,  2,330,511.— Capital,  C'olumbi's.                      | 

.•Vkron. 

IMesden. 

Marion. 

Sanduskey. 

Alliance. 

I'^aton. 

MaiTsville. 

Sarabsvillc. 

Ashland. 

K-i.'iton. 

Mas..<illon. 

Sidney. 

A.shtabula. 

ICIyria. 

Maunnv  City. 

Somerset. 

Atheii.s. 

Kairfax. 

McArlliur. 

Springfield. 

Rat'ivia. 

Fiiidlay. 

McConnelsville. 

St.  Clairsville. 

Hell  Air. 

Fremont. 

Medina. 

Steubenville. 

Hellefontain. 

(ialion. 

Jliand. 

St.  Marvs. 

Henton. 

(lalliopolis. 

Middleport. 

Tiffin. 

Ileverly. 

(ianibier. 

Slilan. 

Toledo. 

Dridgeport. 

(lenevn. 

Millersburg. 

TriMnont. 

lirvan. 

(leorgetown. 

Mt.  (lilernl. 

Troy. 

Biicyrufl. 

(ic^nnantoHii. 

Mt.  Vernon. 

Upper  Sandusky. 

('ftdtz. 

(Iranville. 

Napoleon. 

Urbann. 

Cauibridge. 

On'ciiflold. 

Ni'wark. 

Van  \S(*t. 

Canal  Dover. 

Ori'cnville. 

New  l.i.^bon. 

M'apakoneta, 

Cnnfleld. 

Hamilton. 

New  Pbiladelpli 

a^Varn'n. 

Canton. 

llill.<borough. 

Norwalk. 

MuRliington. 

Carrolton. 

Hudson. 

Oberlin. 

Wansfion. 

Cellna. 

Huron. 

Ottawa. 

Wavcrly. 

Cliardon. 

Trontini. 

Ottokee. 

H'aynesburg. 

Chillii-othe. 

.lackson. 

Painesville. 

U'avnesville. 

('iminnatl. 

.lelTerson. 

Paidding. 

Wi'llcsvillo. 

Circleville. 

Kalida. 

Perrv.sburg. 

A\'(!stlield. 

Cleveland. 

Kenton. 

Pike'ton. 

AVest  Union. 

CoUnubn.''. 

Lancaster. 

Piiiua. 

West  Unity. 

Conneant. 

Ijobanon. 

Plymouth. 

W'!imington. 

<\»sbtK'ton. 

U>xlngton. 

PomtToy. 

Woodsfield. 

Dayton. 

I.inia. 

Port  Clinton. 

Wooster. 

Deftaiice. 

Logan. 

Portsmouth. 

Xenin. 

Delaware. 

London. 

Kavonna. 

Yellow  Springs. 

Delphoa. 

Mansfield. 

niidey. 

You-gstown. 

Di'lta. 

Marietta. 

Salem. 

Zanesvillc. 

The  Anv'EKTisiwn  Aokncy  of  8 

U.  Niles  is  one  of  the  oldest  and  most 

reliable  in  Boston 

Parlies  seeking  to  advertise  in  the 

countrv  newsoaners 

can  apply  there,  and  be  sure  of  being  promptly  and  courteously  served. — 
Sprma/iehl,  Mast.,  Republican. 

10 


3.  R.  NILKS'  NEWSP.ll'Ell  ADVKIlTISIXa  AUKXCV, 


MICHIGAN-. 


Adrinn. 

Albion. 

AUegnn, 

Almniit. 

Ann  llarbor. 

Asliloy. 

IljtttU'  Crrok. 

Itn.v  City. 

nig  KjqiiJ.^. 

Cnasopolirt. 

Centrevilie. 

Clmrloth'. 

Coldwatcr. 

Constantinc. 

Oorunna. 

Decatur. 

IH'trnit. 

Dcwitt. 


I'opuliitiini,  749,113 
Powajfiao. 
t'MHt  iSaginaw. 
IVnton. 
Ft'utdnvillo. 
Klliit. 

OalcKimrcli. 
(Inniil  llavm. 
ftrand  Itapids. 
(Ira^s  iMhv. 
(Iiwnvillo. 
Ifastitif^.-^. 
IIIIlKd.dc. 
Iloll.'ind. 
Ilnlly. 
llnilixliton. 
Ilo\y.ll. 
lliiil^Tiu. 
lunia. 


-  Capital,  Lansing. 


Jaoltson. 

.loiM'RVillo. 

Kalamazou. 
].ansin^. 

IjlJK'tT. 

rjoxingtnn. 

Mnriiuette. 

MarsliaJl. 

i^Icnondntv. 

Miilland  City. 

Monro*'. 

Jlori'nri. 

Mt.  CJcincns. 

Mu.sliegon. 

N  ill's. 

Oroann. 

Ontonaguu. 

Otj<ogo. 


Owos«o. 

Paw  Paw. 

Pontiac. 

Port  Austin. 

Port  Huron. 

Uonu'o. 

Siiljlnaw  City. 

Sanlt  do  St.  Marie 

SiiiawaFee. 

St.  Clair. 

St.  Jolms. 

Stur(ri». 

TiTuniseh. 

Traverse  City. 

Ypsilanti. 


Audersou 

Angola. 

Attica. 

Aubuin. 

Aurora. 

Austin. 

licHiford. 

Blnoniliild. 

Blooinington. 

Bluirton. 

Boonville. 

Bourbon. 

Bowling  (irccu 

Brazil. 

Bi-ookvillc. 

Browns  town. 

BrownoTillc. 


INDIANA. 

Popvilation,  ],. 350,428.— Capital,  I.npian 
Candiridjru  City.  Kvaiisville. 


Caniii'lton. 

(Vntii'ville. 

Ch.irlcstown. 

Columbia  City. 

Cohuiibns. 

Connersville. 

Corydon. 

Covington. 

Cniwfordsviilo. 

Crown  Point. 

Danvill 

IX'calur. 

Pelpbi. 

Dover  Hill. 

Kdiuburg. 

Elkhart. 


Fort  >Vayne 

Frankfort. 

Fiitnklin. 

(ioslien. 

(Ircc'ncastle. 

(ireenfield. 

()n'('nsl>urir. 

Hartford  City. 

Huntingdon. 

Indianapolis. 

.lelTersouviile. 

.lonesboro. 

Kendallvillo. 

Kent. 

Kent  Station. 

Kniglitatowu. 


APOIIS. 

Kno.x. 

Kokonio. 

l.ado;ra. 

fii  layette. 

Tjigrantte. 

Laporte. 

l.'iwronceburg. 

U'ba!u>n. 

Lilierty. 

l.igonier 

Lima. 

Lisbon. 

Iiognnsport. 

Madison. 

Marion, 

SlartinsviUe. 

Michigan  City. 


A  REUAB1.K  AnVKRTlSINO  AOENCV  Is  tlittt  of  .Mr.  8.  R.  NllM,  No.  1 
Srollay  a  Buildlnu,  Jiegton,  Moss.  Wc  have  had  b\i«incBs  transoctinns  with 
Mr.  NilesforaniiMdior  of  y,-ara,  and  he  has  unlfonnly  been  nminpt  and 
honorahlcin  nu'cluijr  hln  cnKURcmenti.  If  all  adv<'rli«iT,;{  agents  were  as 
honcBtOB  Mr.  NIlcB,  there  would  bo  a  good  many  1ib»  BwindlViig  concerns 
1  ..'"^A"""'"^  cities  — such  concerns  as  annually  "swing  around  the  cir- 
"i"  v"' .I""".''?;  publishers  — seeking  whom  they  luay  — cheat.-  iiochcslcr. 
^'  J.,  Utiral  ^cw  lorkcr. 


II 


!INO  AOKNCy, 


,  Lansing. 


ity. 


OwofSft. 

I'ilW  I'llW. 

J'ontiiic. 

I'ort  Au«<tin 

Port  Huron. 

Uonu'o. 

SiiBinnw  City. 

Siiult  do  St.  Marie 

iShi.lwjiFtH;. 

St.  Clair. 

St.  Jolms. 

Stiirfrts. 

Twuniseh. 

Tnivcrs*'  (Uty. 

Yi)!'llauti. 


.\I>IAN.\POUS. 

Kiio.x. 

10 

Kiikdiuo, 

ljiilo;ra. 

rjiOivottc. 

Tjifjntnp'. 

0. 

Lajiorto. 

I^iwroncoburg. 

K- 

U'ltaiHm. 

ity. 

Liberty. 

)n.- 

Ij^onior 

ix. 

Lima. 

Ho. 

LiH))on. 

liiijtiinsport. 

,0. 

Madison. 

Marion, 

>ii. 

Alartingvtllo. 

vu. 

Michigan  City. 

of  Mr.  S.  R.  Nilcs,  No.  1 
busincBH  transactinns  with 
ifonrily  been  prninpt  and 
idvcrtisiiig  agents  wcrcns 
7  U-R8  HwiiHUiiijj  concerns 
ly  '*  swiuR  around  the  cir- 
inay  —  cheat.—  Rochester^ 


' 


II 


SCOLIAY'S  nUILDINa,  tOURT  STREET,  DOSTOSJ. 


11 


Miflhftwal<a. 
Montiwllo. 
Mount  Vernon. 
Muncic. 
Nashville. 
New  Albany. 
New  Castle. 
New  JIannony. 
Newport. 
NoMcsville. 
North  Viruon. 
Oxford. 


I'noli. 

I 'em. 

Petersburg. 

IMjnioutli. 

Princeton. 

Ur'nsselaer, 

Itichmnnd. 

Kising  Sun. 

I{'H'he.'*t<T. 

UiM-kjiort. 

K.K-kvillo. 

UH.Hhvillc. 


Salem. 

Seymour. 

Slu'lbyville. 

South  Bond. 

Speneer. 

SuiliTiin. 

Torre  Haute. 

Tipton. 

Tripton. 

Union  City. 

Viilpanjso. 

Vernon. 


ILLINOIS. 


Aliiiigdon. 

Aledo. 

Alton. 

Amboy. 

Ashley. 

Augustit. 

Aurora. 

liatavia. 

lloardstown. 

Ilelloville. 

Ilc'lviacre. 

IJonton. 

Iliooniington. 

Uristol. 

Hunker  Hill. 

Cairo. 

Cambridge. 

Canton. 

Carhonilale. 

Carlinviile. 

Carlisle. 

CHrini. 

Carrolton. 

Cartilage. 

Central  City. 


Population,  1, "11, 051. 


Centra  lia. 

Cliainpaign  City 

Charleston. 

Clu'stcr. 

t^hii'ago. 

Chillieotho. 

Clinton. 

Danville. 

Deiatur. 

De  .Soto. 

Dixon. 

Dundoi'. 

Dunleith. 

Du  Quoin. 

jAlwardnvillc. 

Kinngham. 

Klgin. 

Khnwood. 

Kl  Pa-io. 

Kwiiigton. 

KaiHieid. 

Kn'oport. 

(lalcn-i. 

Oalosburg. 

Halva. 


-^  Capital,  SPRIN 
Cleneseo. 
lleneva. 
tlirard. 
CioU'onda. 
(Irayviilo. 
(Iroenup. 
Clreon»<lIe. 
(Irigpsville. 
Hamilton. 
Harrisburg. 
Harvard. 
Havana. 
Hennepin. 
Henry. 
Highland, 
lliilsboro. 
Holmcaville. 
Homer, 
ilutsonville. 
.laeksonville. 
.lorfcyvillo. 
.lolict. 
.(onotiboro. 
]{aukakee. 
Koithsburg. 


VerBaillci!. 

Vovay. 

Vlnoennes. 

l>'abaj?h. 

Warsaw. 

Washington. 

Waterloo. 

Williainsport.. 

Winehester. 

Winnomac. 

Worthingtou. 


0  FIELD. 
Kowaniv. 
Kno.wille. 
Kyto  Uiver. 
I^aeon. 
L.i  Ilarpc. 
lAnatk. 
Lane. 
U  Salle. 
Ijiwreneeburg. 
IjiwronooviUo. 
TiObanon. 
Lewi.stown. 
U'xingtou. 
Lincoln. 
Litclilleld. 
Lookport. 
Lodi. 

Louisrille. 
Macomb. 
Madison . 
Manchester. 
Maquon . 
Maningo. 
Marion. 
Marsiiall. 


ADVERTISI50.  Wo  believe  that  the  boncfita  of  advci-tiaing  are  begin- 
ning to  be  more  generally  undcrstoodt  at  any  rate,  buRincss  men  become 
irioro  thnrouglily  ennvinced  each  j*ear  of  its  cnicacy  and  value.  Mr.  S.  R. 
N'ilcH,  one  of  the  oldest  advertising  agents  In  the  country,  is  the  authorized 
ogvnt  for  all  the  li-ading  papers  in  the  c(nn  try.  He  is  fiilly  entitled  to  the 
conlidcnce  of  all  business  men  who  wish  'o  advertise  anywhere,  or  to  any 
amotntt.  Every  information  respecting  at. vcrtising  can  be  had,  and  files  of 
papers  seen  at  his  ofiice  in  Scollny's  Building,  Court  Street.—  Commercial 
JtitlU'tin,  llontoH. 


12               s. 

R.  NILES'  NEWSP.Vl'ElftlDVERTISIJta  AQENCY, 

Mnltoon. 

Okaw. 

Princeton. 

Tamaroe. 

Mcljcaniiboro. 

Olliex 

Prospect  City. 

Taylorsville. 

SIcndota. 

Onnr^'o. 

tinincy. 

Toulon. 

Metamora. 

0([uawl£a. 

Koliinson. 

Tuscola. 

Metropolis. 

(JreRou. 

Ilochello. 

Urbana. 

Mitldlpimrt.. 

Oseola. 

Uoi'kford. 

Vandalia. 

Molinc. 

Oswego. 

Koek  Island. 

Vermont. 

Mouuioilli. 

Ottawa. 

Uwkton. 

Vienna. 

Montii-cUo. 

I'ana. 

Hockwcll. 

Virginia. 

Morris. 

I'aris. 

Iluslivillo. 

Warnsn . 

Morriflon . 

I'axton. 

Salem. 

Warsaw. 

Mound  City. 

I'eeutoidca. 

Sandoval. 

Washington. 

Mount  <'ftrinel 

rckin. 

Sandwich . 

Waterloo. 

Mt,  Ciirroll. 

I'eoria. 

Savannah . 

Watseka. 

Mt.  Morrl". 

IVni. 

Cliawneotown. 

Wauk-gan. 

Mt.  Storlinj!. 

retorsburp. 

Sli.lhyville. 

Wayne  Center. 

Mt.  Vcniou. 

I'inekneyvilli 

i    rtji. 

Wenona. 

Nnpcnillc 

I'lltsfiold. 

.•<priiigfleld. 

Wheaton . 

Naples. 

riano. 

Staunton. 

Whitehall. 

Nai<livillc. 

IMvnioutli, 

St.  Charles 

AVilnnngton. 

Nauvoo. 

I'olo. 

Sterling. 

WinchesU.T. 

Now  IJoston. 

I'ontirie. 

Sullivan. 

Woo<lstoek . 

Newton. 

I'ort  Byron. 

Syiainore. 

W.  Urbana. 

Noyesville. 

Prairie  City. 

Syracuse. 

Yates  City. 

IOWA. 

Population,  074,013 

—  Capital,  Des  Moines.                      | 

Afton. 

(Vnterville. 

Des  Moinos. 

OamaTillo. 

AlMa. 

Clinritoii. 

l)e  Witt. 

(llenwood. 

Bidforl. 

Charles  City. 

Dubnriue. 

Independence. 

Kcllfviip. 

CInrinda. 

Ktldyville. 

Iddianola. 

BlftirMtnwn. 

Clemiont. 

Kldoni. 

Iowa  City. 

BloonifioM. 

Clinton. 

Kl  Dorado 

.b  (Terson. 

niuir  City. 

Corydon. 

Elknder. 

Keokuk. 

Boonslioro, 

Couneil  BIuITh. 

Fairilold. 

Keosnuqnn. 

Burlington. 

Davenport. 

Fayette. 

Knoxville. 

Oamnnrlip. 

Ik'catnr  City. 

Fort  des  Moines 

Ijincaster. 

Cedar  Kails. 

Ileoorah. 

Fort  Oodgo. 

I^ansiug. 

Cedar  Ilapids. 

Delphi. 

Fort  Madison. 

I^con. 

A  IIiMT  TO  AnvKitTisuKs     Of  the  mimcrouB  Ailv 

Ttising  Agencie.i  in 

the  IJtiitcilSlnte 

s  there  ifl  none  which  we  can  more  ci 

riliullv  commend  to 

our  friend.-*  timn 

thotot  8.  R.Nile..,  of  Iloaton.    We  have  had  Intimate  hn»i-  1 

ncBS  relations  wl 

h  tlus  gentleman  tijr  several  years  oast 

,  anil  we  have  never 

yet  failed  to  find  him  cotirteoiift,  prompt,  iind  reliable  in 

all  his  transactions. 

There  ia  no  miin 

in  this  country  w 

lo  more  thorontjhly  comprehends  tli..  1 

bciencc  of  advertising,  or  inorepropt 

rly  nnnrceiatea  ttie 

interests  of  his  ii.  ■ 

rons,  and  wo  hope  that  those  of^our  reodcVa  who  may  have  oceasion  to  c-i      1 

ploy  the  servlcea  of  an  advertlalnjr  ogent  in  that  city 
Nilea.-«urfc./oii,  S.  CCuuricr. 

will  remember  Mr. 

-4.^,^- 


INO  AQENOY, 


nty. 


id. 


Tnmnroc. 

Taylorovillp. 

Toulon. 

Tuscola. 

Urbana. 

Vantlalift. 

Vermont. 

Vionnft. 

Virginia. 

Warr«n . 

M'arpaw . 

Washington. 

Waterloo. 

AVatseka . 

Wauk-'fjan. 

Wayne  Center. 

M'enona. 

Wheaton. 

Whitehall. 

AVilniin^;ton. 

Winchester. 

Woo(l:ftork. 

W.  Urhonn. 

Yatos  City. 


)e9  MomEs. 

J.  OarnaTillo. 

(llenwooil. 

Indepemienee. 

Itidiannla. 

Iowa  (^ity. 

.h  (Torson. 

KroknU. 

Keosnimiin. 

Knoxvillf. 
oines.  Ijinraster. 
t.  liiuiHing. 

on.       I^eon. 


B  Advcrtishipr  Ajmirirn  in 
Hire  cordlully  coimm-iifl  In 
I'e  huvc  lind  Inthimtp  IhihI- 
rs  puet,  iiiid  wl-  liavo  mtver 
ible  in  all  his  tranBartionfi 
■oudhlj;  comprehends  tin 
es  the  intcrcRti)  of  his  piit 
nay  have  occaHion  to  ei 
;  city  will  reiiicmbcr  Mr. 


scoluy's  duildino 

COUnT  STREET,  BOSTON.                       13 

Ix^wis. 

Jit.  Aycr. 

Pacific  City. 

Vernon. 

I-)0IW. 

Jit.  I'letuyint. 

Panora. 

Vinton. 

.Miit'iioliii. 

Mascatirie. 

IVlla. 

■Waijclio, 

Miu|iiuk(>ta, 

Nevada. 

I'ri'pu  ration. 

A\'a«lih)gtou. 

Miirungo. 

New  Hampton. 

.«idney. 

Waterloo. 

.Marion. 

Newton. 

SigouVney. 

Waveriy. 

.Miirslmlltown.      Cin^i'. 

.Sioux  City. 

West  Jlitellell. 

>li;Un'g(ir. 

O.^eal..    ■! 

.St.  Marys. 

West  Union. 

Monti'zuiiin. 

Om 1 

Tipton. 

Wlientlaud. 

.Muutioi.'llo. 

UttUII,      . 

Toiedo. 

tViuternet. 

WISCONSIN 

Po|iulation,  775,8S1.— Capital,  M.\Diso>r.                          | 

Alum, 

K.)x  Ijikc. 

Milwauki^e 

.«auk  City. 

ApplL'toii. 

(iiile.sville. 

.Minend  Point. 

Sheboygan . 
Shellsburg. 

ItanilHK). 

(lencva. 

Moniw. 

Iti'HVur  Dam 

(ireen  Uay. 

JloKolio. 

Sparta. 

Ui'loit. 

Hudson. 

NiH.nah . 

."tevena  Point. 

liiMlin. 

.IniH'.vviilp. 

Ndll«ville. 

.-Stillwater. 

no..JO(ibf'I. 

.li'irtM-.-'on. 

Ocantit. 

Stonghton. 

lii-.iinloii . 

•liuienii. 

Oniro. 

Virogna. 

Urodlieiid. 

Keno.«lia. 

O.^ldiosli. 

AVn.«au. 

Oenwo. 

Kewauneo. 

Ozaukw. 

Watcrtown. 

Oolumlni.^. 

I.'i  Crosse 

I'lattsvillo. 

>\'aukesl)a. 

Uui'lliigtoii. 

l*anca.«ter. 

Plover. 

Waupacea. 

Dartfonl. 

Jladison. 

Portage. 

Waupun. 

Dclavin, 

JIanitowiM'. 

Port  W'ashinptonWau.iau.                 1 

I)i..l^'i.villi.. 

.Mau.-^tiin. 

Prairie  du  Chiei 

.Wau.*.imni. 

I'im  Clairi:. 

Mji/.o  .Manic. 

Prwk'ott. 

\Vautonia. 

Kiinaitoii. 

Alenasha. 

I'aeine. 

We.it  Uend. 

Klklioni. 

Jli'iiaska. 

liieldand  Ceutrc.Whituwater.          1 

Kuu  Jii  Lttc. 

Sliinonnmii'. 

Pipon. 

MINNESOTA. 

ropulation,  172,123.— Capital,  St.  1' 

All,. 

Albrit  Uxi. 

Hiistin^.'i. 

Ued  Win;;. 

.St.  Peter. 

Austin. 

Ijiko  City. 

Rochester  t^ity. 

Taylor's  Kalis. 

Hiowusvillc 

lA'Suer. 

8auk  lUipids. 

Wilton. 

(.'ai-uiiiomi. 

IMankato. 

SluikoiKc. 

AVinnebago  City. 

OarvcT, 

Mautorville. 

Ht.  Anthony. 

Winona. 

V'Utitika. 

Minneapolis. 

at.  Cloud. 

I'liatflehl. 

Owatonna. 

Stillwater. 

Faribault. 

Preston. 

St.  Paul. 

Advkrti8I.no.    The  mlvcrlisiiig 
oldest  and  niont  reliable  in  Boston. 

BKency  of  Mr.  8.  R 
Mr.  Nltes' relations 

.  Nilea  la  one  of  the 

Ultll  nillin^hnra  nn.l 

business  men  are  of  llie  most  plinsant  eharacter.    Ue  linowi  tire'vlrtu^of 

priMUire  ink,  ond  always  im|>resaC8  ita  value  upon  the  ininda  of  busincai 
men.—  r/iilwli'lphia,  ra.,  I'n'ss, 

- -a>wiaiW!i»totitfj'ii»Maaitg^^ 


umjMmmniJu.jiai 


!i  .,.i,ui.j<iy.i  »n  iM.-tii;.;  ijj. 


"fTsr? 


u 


S.  R.  MIES'  NEWSPAPER  ADVERTISINO  AOESOY, 


FallB  City. 


Atoliison. 
Dolawim!. 
KiiiisiiK  City. 
Lawrence. 


Albany. 
A.storift. 
CorvuUiB. 


NEBRASKA. 

Population,  28,811.— (.'npitiil,  Ohaiia. 
Oninha. 

KANSAS. 

Population,  107,2()i!.  — Capitiil,  T.ECOMPTON. 
r.<'avi'nwiirlh.       I'linla.  Wyauilotte. 

Xoitli  Ijiwri'nrc.  Topclta 
Oltjiwa.  Troy. 

I'ali'i-uio.  ^VIl'it(■  Cloud. 

OREGON. 

Population,  52,4tB.— Capital,  Salem. 
Dallas.  ]m  I'ayctti'.  Salem. 

Kugone.  (Ilynipia. 

■lackHuuvillo.         I'ortlauil. 


UTAH.  " 

Population,  10,273.— t'apital,  (Iiieat  Salt  I,ake  Oitt. 
Salt  Lalie  City. 

DELAWARE. 

Populatimi,  112,21i!.— Capital,  Dover. 
Dover.  .Mllford.  Smyrna.  «'iluiington. 


Annapolis 

Ualtunore. 

Bol  Air. 

Boonsboro. 

Canibriili;!-. 

Centrovillo. 

Chesterton. 

Crumpton. 


MARYLAND. 

Population,  OST.lUll  —Capi':'!,  Annapolis. 

Snow  mil. 


Cinnborlaml. 

liiMltdU. 

l-«istt)n. 
KIktoii. 
i:lli(.tts  MilN. 
I'Veilcricli  City. 
Ilap'i'.>ito\Yn. 
llavn'  di'  Clraro. 


Leonanltowu. 
I.ilicrtvtttwn. 
Middli'liAvn. 
New  Windsor. 
Port  Tobacco. 
Princc.-JS  Anne. 
ItiM  kvillo. 
Salisbury. 


'I'ow.Jontown. 
rplH'r  .Marlbur- 

oMirh. 
^V<'SHlnnster. 
Williauisport. 


Mr.  S.  U.  Nii.ks  undcrstandH  the  science  of  advcrtisint;  atf  perfectly  ns 
any  mani  n  the  country,  and  is  a.^  cupable  of  advising  on  tlie  suliicet.  or  per- 
romiing  any  duticH  connected  with  it.  He  Ig  ulwayn  nrnnipt  and  f:nt)d'iil  in 
the  transaction  of  hi.-*  citnniiisiiii)ns.  and  has  proved  niniscif  worthy  of  im- 
plicit conllilence  by  tlie  care  and  ,jndt:nient  he  has  exiiihited  in  all  (ii»  rlcal- 
InKH.  His  agency  nffonls  en-at  udvantasca  to  ttnsincfis  men  of  every  class, 
and  wc  but  do  justice  to  ttieni  in  culling  their  careful  attention  to  ins  facill- 
ttcB  for  ditfusinK  l)Uhincsij  intorniation  far  and  witle  in  the  best  newspa- 

?cra  tliroughout  the  country,  fi»r  wliicli  he  is  the  authorized  agent.--  Jioslou 
'oM. 


\  I 


^M:^, 


r<i^.^^»jf.^.fHj^.^^ 


INfi  AOENOV, 


OMAHA. 


,  I.ECOM!"TON. 

Wyandotte. 


,  Salem. 

Suluin. 


Salt  Lake  Oitt. 


,  Dover. 

Wilmington. 


Ansapolis. 

vn.  Snow  Hill. 

II.  'i'dw.jontdwn. 

1.  I'lUHT  .Murlbor- 

<or.  iiii;.'li. 

<'!>.  WirilitiinstiT. 

mil'.  WillinuiPiioit. 


idvcrtisinff  an  (iiTfcptly  nii 
sin;;  on  the  aiil'ifct.  or  |.'Pr- 
uy*  |iri.iii|it  iiiiil  niilhrul  in 
eil  himself  uorthv  of  hn- 
s  <>xhil>iU'il  in  nil  his  ilenl- 
^int'Bs  men  of  every  clnsR, 
etui  attention  to  iiis  faeill- 
rtide  in  the  heat  newnpa- 
luthorizcd  agant.-JJoslou 


ijiyifijtyji 


^  I 


SCOllAV';;  Bl/ILDINQ,  COURT  .STRKET,  nOSTON. 


15 


Alexandria. 


DISTRICT    OP    COLUMBIA. 

roiiuliition,  "f),(»8u.— Caiiitfil,  Wasiiisotoji. 
HiorKetown.         Wiuiliington. 


VIHOINIA. 

Poliulatinn,  l/iSN^.^lS.— Capiliil,  RicilMOXn. 


Abington. 

Ali'xandrin. 

liuth. 

lliicklmiMinn. 

DnlTaln. 

('liarlesti>n. 

Clnirloi'town. 

("harloltevilli!, 

Clarksvillo. 

Danville. 

Fairfax. 

Kiiirniont. 

Kell(MV8VillO. 

Finca.stli>. 
Floyd  C,  II. 


Fii'deriek.iburij;. 

Fremont. 

Front  Kuyal. 

(invamlotte. 

iliiiilitx  I'.  II. 

Ilainpton. 

llarri.«onl)urR. 

llill.sville. 

.lellersonville. 

•lerusaleni. 

Letwlnu'^. 

l/owislnnx. 

lA'xIngton. 

I.ilierty. 

Lynelibiirii. 


Martin.'<burK. 

Moorlield. 

Mor^anlown. 

.Monnd.^vilK'. 

New  Cli'ek. 

Ni'W  (llas|j;ow. 

Norfolk. 

rarker.sliurK. 

I'eter.^liurn. 

I'iedniont. 

I'oint  I'lwisant. 

I'ortsinontli. 

I'rinilytown. 

Ilaven.swood. 

Uiehmoud. 


Honmcy. 

Sliepardstown. 

SoniervilU'. 

Sti'nnton. 

Snilblk, 

Vnion. 

Warrenton. 

^Vellrtbnrj^. 

AN'est  Columbia. 

^Veston. 

WlH'i'ling. 

\\'iIliani.'Jbiirp. 

WineheHter. 

WofMlHtttek. 

AV'ythuvillf. 


KENTUCKY. 


Population,  l.l.W,  (84.— Capital,  Frankfort. 


Afihland. 

Aiiirust:). 

Hardi*town. 

Ilowliniit  Oi-ecn. 

Canton. 

Cohnnbua. 

'j'ovington. 


Cvnthiiiua. 

Danville. 

Klizabetlitown. 

Frankfort. 

Olasgow. 

Ileiulerson. 

llii'kniaii. 


Ilopkin.'fville 

lA'lianon. 

Ij-xinnlnn. 

Ijinlsvilli'. 

Maysvillo. 


New  Captln. 

Niehola.svillc. 

thvensboro. 

I'adueah. 

I'aris. 


Mount  .Sterling.   Shelbyville. 
Murray. 


8.  R.  NlI.KS'  AnVEIiTlsiNO  AdENCV.  It  U  noedleM,  at  this  late  day,  to 
affxiie  in  favor  of  liherul  and  (liserinilnutinE  advertising  nt  all  times,  anil  eg- 
pei  iully  in  8ensnn.H  of  hufiness  depreswion.  "Wc  take  pleasure  in  reeoin- 
niendingMr.  Nilesto  the  puhlieuH  an  intelligent  nn<l  proukot  linsinexB  man, 
who  thoroughly  iindcrstandi^  the  finhjectof  advertising  in  all  its  varied  phoB- 
GB,  and  who  will  faithfully  fullll  all  hu  contraete.  —  Ituslon  'J'riniscri]>t. 

Among  all  the  adverliBlng  ngcneiea  of  the  day  we  know  of  none  more 
worthy  of  the  conliclence  und  patronage  of  advertiserH  than  that  of  our 
friend  ».  R.  Niles,  of  Boston,  lie  has  made  the  snhjeet  of  advertisini;  a 
special  study,  oiid  his  long  experience  well  qualities  him  to  niuke  a  wise  dis- 
erimination  in  the  seleetion  of  papers.  His  nceney  has  bt'en  of  great  hene- 
Ht  to  the  buBincBB  comn\unity,  and  its  fuciliticB  were  never  greater  than 
now.%  Prompt,  reliable,  and  courteous,  it  is  a  pleasure  to  do  business  with 
such  a  man.  llis  patrons  will  nlways  ttnd  him  attentive  to  their  intcreBta 
and  honorable  in  his  dealings.—  J'urllunil,  Me.,  'J'ranscrifl. 


11 


10 


».  n.  MLKSl'  NEWSPAPKR  AnvERTISI.IO  AQKNOT, 


AtliPiiS 

(-''lialliiiKKijf.'i. 

fliiikK\ilI... 

l'<iUiiiiM:i. 

I>aiiili'la»;i' 

Oivsili'ii. 

Kiiji.iii'\;iio. 

Kniukliii. 
Uulltitiii. 


TENNESSEE. 
r.>liulalli>n,  l,Ki;t,«0|._(S,,ii:,|^  \.vsiiviu.E 
MurjsUlIi! 

M.^.\  «vill... 


Ort'^'iivillc 

lltniiiiipltiii. 

Ja.l.oii. 

KiuUKtnll. 
Kiiiixtlllc. 
l,iUllviin>liiir;X. 
I.1-)>1I1)0II. 

Li'ttislinri,'. 


Sli'iiipliN. 

MmlVic-boro. 

Nanlivlllo. 

raliff. 

I'lihi.-kl. 

I'iFl-ily. 


Slii'lbjTlllc. 
SiiiiiiTitville. 

flMlriKtli'l,! 

Tri'iiliiii 

Hiiiclii'stir 


MISSOUIU. 


IV.imli 
AUany, 
Alcxiiiiiliia. 
Ari'ailia. 
Illiiuiuralil. 
RiiMJiiiiiigtim. 
nolivar, 

UnMiiii^'illc, 
llniiMwuk. 

Ilullhl.). 

C'alitbniiit. 

<'uilt(ill. 

C'apt*  (iiranlcau. 
CaiTullii.ii. 
('harh'.-tini. 
('Il;lllc-\illc. 

Cliillii'dllu'. 

Cllutiin. 

Columliln. 

Kcliua. 

Fu>ettu. 

KlilcUty. 

i-uuntri  ,  ainl  n(l\^■rtl^L•^B  will  tiiid  at  iih  titlk-i'  a  (aricL't  B\>tfni  A.r  ili<-.-niJ 
nallllK  l)ii,li„„.,  i„f..r.n:itl,.,i  far  au.I  «  i.lo.     Thll  i  "th/i.'u«    i     or    ,  t     ,  l 

!».>,. "w""^  ""^  coM.|K.l..|,t  t„  tra„.act  tho  bu.lne.,  t.,  m,y"xl';,l!-'jZ- 
un£  'Tn'^mll'^Tul'^i'"  '""}"''  "■"•"i-ntlon  of  ourarlvorti»lng  tvi,.,,.!. 
^f  "i«.^'V?!\V,riV,A-!  conmicretal  public-  FimO.  l,stit\  lUmlraU,! 


ilimi,  l,lS'J,iil2. - 
t'l'i'ili'iii  k  'I'liwii. 

Ktlltnti. 

(iailatin. 

<ilai<;^ii\v. 

tiniiiil  UlviT. 

(in'i'iillolil. 

Ilaiinilial. 

ilarrisniivilb'. 

Hrniiaiiii. 

Ilillsboi'o. 

IllllllSVilll'. 
Illdrpi-llili'licc. 

ll'OIl  1(111, 

.li'lTiiviiii  City. 
Knnsatt  City," 

KlMlt. 
Kilt^Sfdll. 

LaKitlllK"' 
l-ilirastiT. 
l<i-baiioii. 
Ix'XirtKtoii. 

IJlHMl.-i. 


I'aiillal,  .Itpr 

I'liiii-^iaim. 

Ma,  oil. 
Mal>liall. 
•Mai-v  villi'. 

McHlJlill.-i. 

Mcxiiii. 

Milan. 

.Mt.  A'criiiiii. 

Noiislio. 

Now  Lninliiii. 

Now   >bulilil. 

I  Ill-Ilia. 

<llTi,'llll. 

I'aliiiyni. 
I'arkvillc. 

I'cITVVillc. 

I'bllto  City. 

I'rini'i'foii*. 

Itli'biniiiiil. 

Itnlla. 

S.iliii,-. 

Savatmah. 


EtltiON  (.'iTV. 
Hi'ibilh. 
i^liriiiKlli.bl. 
St.  Clialli'.'). 
!^li'«unl»villii. 
St.  (ii>iu>\ci\f. 
St.  .I,w,.|,b. 
St.  I.iali.i 
Stlll|;i'ijii 
'rriiitiiii. 
Triiy. 
riiloii. 
Mica. 
Viivailii's 
\  iiaiiiu. 
>\aiiH'ii«liurK. 
^V'ar.•iavv. 
M'lidhiiii'ton . 
Wat.Mliii,. 
WaviM-h. 
Wisti.ii'. 
\Vi'.>^.|Oi't. 


SIMO  AQKNOT, 


N'asjivii.i.b. 

Sliclhvtillo. 

SollHT.IVilltl 
Sp.iltM. 
iro,        S|iriliullc'l,|, 
'I'l'flllllll 

^^iilc•lll■^tl■l• 


Kl'KEIiSON  ClTV. 
S<',luli.l. 
.'*|Tiln,'ll..l,I. 
><t.    Cllall.'.l. 
i^li'Wiildsvillii. 

St.  .I,w,.|,li. 

St.    I,(>|li,>4. 

11.  Stm|.'TOii 

'rrrntiiii 
nil.        'I'll  IV. 
•la.         I'liliiii. 

I  lica. 

Ai'iKiiillrai 

\  ii'iiiitt. 

\Vam'ii»liiirK 

A\ar~a\v, 
i'.  \\n.'<liiiii^ton . 

M'atiiiliiu. 

AVavi'i-l.\ . 

HcHtllll. 

Mi's.lOrt. 


iKNT,  nt  llif  olj  BtHiiil  in 
li  liaiicniiii  nil  iiurla  iif  tlii' 
>Tli:ot  BJ.^tclll  fur  (liriX'nii- 
1h  ttiu  Hi'UHdii  lor  inahiliK 
.  NilfB  ua  I'tlU-eiit,  ri'PiMin- 
ulatta  til  ttiiy  ixteiil.—  J:uh- 

of  oiirnclvrrtifilng  tt-ionils 
iiitccrlty  ri'ConiiiR'iKl  him 
u«  oilvi'rtlsinK  rcndiTs  his 

Fiwii  Ltslkt  IllualinUil 


I  ner  ij^y'^yT 


SCOIL.VV  S  ni'lI.DIMO ,  COl'BT  STBEKT,  noSTOV. 


17 


NOBTH    CAROLINA. 

I'opiilation,  il02,ti22.— Caiiitiil,  Il.aisHiil. 


.\sli('vlllo. 

I'liarlntto. 

Kih-ntiiti. 

Kli/jitifth  rity. 

hi.vcltivUli'. 

(}iil>li>lii>i'mii.'li. 

(Int'iilii>r<>ii)!li. 

Ilalitiix. 


1lill^lK>n>Ui;li. 
lioki'villi-. 
I^'xliiirtoii, 
■  .iiiiisliiirg. 

Miltnll. 

Miirfr<i>Hl(om. 

Miirjiliy. 

Ni'\vlnTn. 


Oxfmil. 

I'lviniiuth 

Ita'li'lilh. 

Itiilhirrunlton. 

Snli'iu. 

Sall»liiirv. 

Slii'lhv.  ■ 

Siiiitlillclil. 


^^'a^^•^^o"n. 

^V'arl'l'llto^. 
Va.>liliiKti>n 
Wa\  iirnlHiro. 
Wiiilnii. 
AVlliiiliiKton. 

\\'1I.'«>U. 


IIi'iuli'i^niiTllh'.    Nnriiml  ('cilli'ifi'.    'I'ai'lxiro. 


SOUTH    CABOLINA. 

PiJlHilaliim,  TlW.TilH.— l'"l)lt«l,  CoLl'MIin 


A1.1m>v11I.<. 

Amli'Psuu. 

Ilnriiwi'll. 

Caniili'ii. 

CluiiU'stiiii. 

I'licraw. 

t'lifdtur. 


Collllllhia. 

1)111'  ^^^■»t. 

Iiiii'Hni.'tiiii. 

K.l|;cllcl.l. 

<llt'<'llvillo 

ll.'tinliiir.;. 
IjiiicastiT. 


Ijniirnx. 

Ii4-xliit;tnii. 

Marinti. 

Ni'wiM'rry. 

Ominri'liiirn 

rirkl'IlK. 

I'lirt  liiiyal. 


SpartanliniK, 
Suiiilrrvill*'. 
Vi.ikvlllp. 
AViimiiburouKli. 


GEOROIA. 

Popiiliitinn,  l,0")7|tiS(i.— ('aiiitiil,  MiiLEnoErii,!.!:. 


Alliany. 

Atlii'iH. 

Atlanta. 

Aii^ii.'^ta. 

llainlirlilKv. 

Illaki'ly. 

Iltiviiu  Vista. 


t'alhiiiMi. 

Casjivlllc. 

rrilartdwn. 

Ciiluiiihus. 

DaliliiiK'ixa. 

Italtnii 

Korsytli. 


Kurt  (Jiiiui'.H. 

(Irillln. 

I  .a  (lmiii;i' 

Macun. 

Mailifton. 

.Marli'tla. 

.MilllHlgl'VillP. 


N'cwmnn. 
ri'iitiulil. 

itolIU'. 

Saiiih'r«vill«. 

Savaiiimh. 

Ki'biiluu. 


FliOKIDA. 


I'opuhitioii,  1.10,4'i1.- 

AUifmtor.  Mailiiiim. 

ApaliK'liiriiln.       Mariana. 
Jiirkmiiivilli'.        Ncwpiiit. 


-Capital,  T.HLM.  sseb. 

t)i'al:i.  ralliihiu>.'"e«. 

I>>'ii.<ariila.  'I'aiiipii. 
St.  AiiKnstino. 


Sill.  S.  11.  XllKS,  notion,  the  ponulnr  .\ilvvrtUiiiK  Aaciil  liir  Now  Ens 
•    "  -       -  -  '  —    ' * *■=■    ' '—■■rtA  nil  ovtT  the  rninitry.    Wi 


.>,  nnil  ran  clii'tTt'iilly  nay 
ail  rfliublf.— .M.  Aoiil.<,  J/u., 


himl.  .^p.,  wo  lenni,  ii*  fxti-nilinji  hih  Imi 
h:»\  !■  ilniie  liniiiiu'hii  with  lihn  lor  i-inht  or  ti-n  y 
we  have  tiinnil  his  Agency  prunipt,  en.r;; ' 
/,'..,.ii  .lk,i,<. 

We  have  hail  severiil  yearn' linslnep*  i  xr-e  lenre  with  the  AdvertUInff 
Aiceiiey  of  Mr.  8.  It.  NUi-h.  ilOHton,  anil  }.a«m'  nlwnvti  lonnil  it  prompt  and 
rt'liulile.  Wc  hnvc  no  iloulit  Hint  the  name  >liarutti  rmtien  will  mark  Its  fu- 
ture tnmiiactions.—(  ■/iicof/o, ///.,  'J'fiitttuv. 


j<il||i|ilMHWBHl|K.>ll»ltlLim) 


«.  R.  NILKH'  NCWKMAPrR  AhVKRTIKIKII  AOtHCV, 


1' 

Atli)>nii. 
Auburn. 
AiitnuKHvillo. 

llulll'fDIlk'. 

Ili'ntnti. 

lllltllT. 

I'abaliu. 

('aiii<li>ii. 

('mTultiiii. 

tVntn- 

rinibitriHt. 

Cliu-kBHTlllu. 


ALABAMA. 

Iiulntlon,  iit)4,2(il.-{'u|,ltnl,  Montoomert. 

Miiiiltnn. 


Clavlim 

iN-outur. 

Kiifliula 

Kiitaii. 

KajctN'. 

FldrctH'c. 

Iiaiii»>llli>. 

Iinriisliurfi. 

(iiviMi  villi. 

ciii.ve  inn 


<llllltlT.HVHIl'. 

IIaMii'\llh'. 

IIiiiiImIII(. 

.larlvHoiivllU'. 

I>afli>uttc, 

l.llulc'li 

l.lvliiKr-t<in, 

(•iiiiiiia. 

Mnrlnii. 

iM<.lill(.. 

Mnlitc'Vallo. 

.'Mipiitpaiii'i'v. 


N'ltaHnlKa 

I'mltvUIr 

Si'lliia. 

Talladi'ifa. 

Til.., . 

'J'll.'rnliMMi, 

TiiM'iimlila. 

'iii>ki'(tf(. 

rnlciiiliAvii 

Vt'r<lu\vc<> 

\tVtuiii|>ka 


MISSISSIPPI. 


Aliepilcoii. 
llraiidou . 
I'nnton. 
L'arrolton . 

•  larthap.. 

•  'nfTciovlllo. 
<V>liitiitiii.<4. 
I'^imtport. 
Fayi'lU'. 
Fort  AJauia. 


l'o|.iilatl<m,  7!tl,.')iJ5  -    Cnpitjil,  .(aoksox. 


FuUciii. 

(iailatiii. 

(iii'inilHiro. 

(Irciiuila 

lliTiiaihlo. 

Ildlly  i^prinsts. 

ll.llllll'SVllll'. 

lloUNton. 

.)a<liitn 

Jackwii. 


KiiRi'lu.<k(i. 
l.<'.xlii|r(oii. 
I.'miIhvIII.'. 

Alarlun. 

M"iiH.M'lln. 

iValfhea. 

Oknlftna. 

Oxfiml. 

raiihliu 


i'llti-liuni 

l'(illllll(W. 

I'lirC  (illisoii. 
Itayiiioml. 
lllphT. 
\  lc*kHl)iiry. 

WotKlvlll,. 

Yajoo  L'lt>. 


AKKANSAS. 


Population,  4.'tj,4.')0.— Capltul,  Little  Rock. 
ArkaUclphla.        Fayottrvill,..         Llttlo  Uwk.  Wltlsljunr 

IMni'  llUiir. 
Van  llurun. 
A\'a.Hhlngt))n. 


¥«H  Smith. 

IK'li'Ua. 

JackKonport. 


Bates  vilio. 

t'anulcu. 

Dardiuiiille. 

ncw.i.np,r»  in  the  r.iiu-.l  Klat,.,,  whore  I,uh1..o«  men  ,,,,  V  com  raof  a  i  irf5 
vcrtnlnun.  say  number  <.f  ..owspaporB.  oa  thV"ui  o  1X111^^?,?  u  .^^^ 
ireotiulvuntuRea  as  vri.ii  il  he  (rulnoVl  liy  1  er»onul  omVllrBthm  1, ,  Vw-  1     "* 

fcntially  a«»l8t  all  who  arc  wise  caoURli  to  try  it     Wc  ea  1  r,  •""!    ..luflir.; 

whole  Buluect  of  adverU«lnK.  and  he  ho.  fliollltle,  pic  "l  L  1^1'    ,"  a,       au 


RTIdlNd  AOmcV, 


1,  Jl0NTO0ME«T. 


•svlllo. 

Moiiltnn. 

\ill.>. 

N'ttUNItl^lt. 

Illl>. 

I'nittvlllc 

ivlllp. 

Hc'lliiii 

tU: 

TnllHtli'ifii. 

Tr..,. 

<t<in. 

TiKniliHWi 

TiiM'iimliiu 

. 

Tii-ki'ttfc, 

I  nlciiiliAvii. 

lllln. 

Vt'oluwci' 

iiiery. 

\*ftuiii|.kii 

'I. 

tul,  Jac 

ssoy. 

.ko. 

I'ltt»lii,rn 

on. 

I'ollldtlW. 

Ilf. 

I'lirt  (iilisiiii 

Kiiviiioml 

lllpl,.,. 

llo. 

VIc'kHl.liiy. 

. 

Momlvllu- 

I. 

Viizoo  tit>. 

i. 

,  I.iTTLE  Hock. 

wk.  Wlttsbun?. 

11(1. 

run. 

gU>n. 


<!  plcasiiri-  in  sliuii,)!  that  tlis 
,  liT  liiBcrtiiiK  nclviTtlwnicutt 
.TV,  wore  never  more  lull  and 
/  U  a  CDiu'C'iilrution  of  all  the 
■M  man  nmy  contraot  Ihrod- 
Ihe  Kiiiiio  tiTiiu  ami  with  a> 
lal  o|)i)licati"ii  tii|iubli»hLT». 
e,  onil  Mr.  Niloii  i:,n  » cry  e»- 
_l.  Vieean  rTOimiianil  liiin 
Ic  certainly  uiiiler«tnn(lH  lli« 
ltlc«  excelled  by  ii.jiie.  All 
If  Mr.  Kilei.—  I'liiliitlfljthiu, 


y\ 


ICOU,AV'll  UL'ILIHMU,  c'ut'KT  HTRlin,  BO»TOX. 


1» 


IjOUIBIANA. 


Al.Wvllli'. 

Alexiirulriit. 

AttiikapiiH. 

Iluylrop 

Union  ltii\i|!i 

Ititjipn  Harii 

I'lwldo. 

(.'iirniltiiii. 

t'ntahniilii. 

Cliiiliiii 


PupvUiitlo!i,70S,(M«.- 
t'l.vlnKtuh. 
IhiimlilMinvllle. 
KiirniiTMvUU'. 
Kniiiklln 
irirrl^iinliiirK. 
lloniiT 
l.:ike  CIllirleH. 
.Manilh'l.l 
Moikiville. 
.Milidell. 


-Cniiltiil,  IIaton  nornii. 
Mount  l,i'lmii<m.  Shn'veport. 


Nili'llllorlli'H. 
Nulioleolivllll'. 

New  iM'li-tinM. 

OpehniiiOJ". 

Oumlilta. 

I'litqneniine. 

I'oint  ('on|H'<' 

rn»\ldenee. 

Itti'liniund. 


St.  H'nini'lHVille. 

t».  .Iiiini'i. 

St.  .MiirtlnKVlllu. 

'rhlhixliuiix. 

•rrliillj 

VennlllluDrllle. 

Vlduliii. 


i  TEXAS. 

t'opnliitlon,  lltH,'iir..--('iiiiltiil,  Au»TIS. 

Aiiilersofi.  I'cntivvHIe  llouiilon  KlrlinioDd. 

Au4iin.  t'lurke-vllh'.  Ilnntsville  Itiiik. 

Ititstrop  Colnnilih.  .lellerKou.  Sun  Antxiuia. 

]l(<iiliitiu.  t'l'iK'kett  KtiutVtniiii.  ']'>I(-r. 

Uosii.n.  Ifcillii-'.  I.IIhtIv  U'liro 

ltr;i/(iilu  Kiilrlii'ld  I kliart  WafliingtoD 

llniiliani  (lalvesloii.  iMar^hall 

lli'owuKviUo.  lIiMiiU'i'son  Jlatji).'or<lii. 


CALiIFOHNIA. 

Polinlation,  .'17'.i,!l'.ll.— Capltjil,  ."n'RAJIKNTn. 


Aniairii. 

Clihi,. 

.('oinsi. 

(Ni|))H-n|)otiM. 

Uowni.ville. 

Diiteh  Flat. 

Knii'ka. 

Kol.-oni. 

Ili'aldliur)!. 

Jll^k^on. 

\di  I'az. 


I.n.4  .Vn^ele.^.  Paetleco. 

Markl<'e\ille.  rctaliinia. 

Mar\hvillc.  n.ieerville 

.Mi'iiilow  l.ako.       I'li'.^eoll. 
Jloki'linnnc  IIlll.  ((iiinev. 


Monitor. 
Jhrnti'ri'V 

Napn. 

Nl'Vlhl.'l. 

Oakliuxl. 
Orleiin.H  Uiir. 


Itc.l  lllnir. 

HniTllUK-IltO. 

Stui  Ainliviw. 
Han  Ki'iiiH-fKt'u. 
ii^iin  .lost'. 


Hun  lA^andrn. 
Haiita  Cruit. 
Hilvt'i'  Mtmritiiiu. 

Hiit'IUiiM>. 
Homirn. 

Sul-'nn  Cilv 

IKiah. 

Vi^tlia. 

U'iif..U:inJ. 

Yi*ekii. 


Mit.  S.  R.  NiLES  nf  Itobton.  thu  well- known  nnil  popular  advertlilnif 
nK^'iitt  fi"*  1>1)*  I'Utf rprlsts  ititi'ifrlly,  und  s^iKix'ity  n»  a  businifHH  man,  and  or- 
pi'cliilly  in  hltt  )mrtU'nli(r  liiu',  U  widl  dc>«i>rv!ni;  of  "tioiuirabU'  nicntiim  "  by 
all  who  liavi>  li:id  dculin^ii  with  hln).  We  tliniro  to  direct  thu  ulteuUon  nf 
ifUMliifsM  ni<-ti  til  thcriu-t  tliat  uinan  so  wt-II  iioMlcd  in  this  hi'half.  and  hh  rom- 
iN'tiMit  to  liirni  a  ciirrrct  oiilnlon  ns  to  tlu'  hciictUd  of  udvcrtishii;,  invi-sts 
lart^flv  and  I'oiiMtanlly  in  tltat  dircetinn.  Aiitl  whili>  rot'i'rrinj{  tn  hlni  Wi> 
may  nUo  remark  (hat  one  who  hait  arqulrcd  practical  as  well  an  thcon-llcal 
knowU'dj^e  upon  thiii  Nuhjt'it,  w  IN  he  fonnd  a  itaft*  t;nide  undarcllalde  n»fent 
for  all  who  woidd  seek  to  nup  the  bfucUt'*  of  u  jndiciuu.s  Bysteui  of  udver- 
iUing.-ihNiont,  \.  >/.,  i'airi.^t. 


ik- 


20 


Aliiinnli>. 

AjlUllT. 

Ayr. 
Itnrrli' 
llnllijnl. 
Ili'lliillo 

lllTllll 

llollinill, 
llniilliinl. 
Ilrnniri>nl. 
Ilroi-kvlll... 

<'lmtliiiiii 
t'ubourg. 


"■  »■  ""■»«'  MWiMM*  ABTiirranra  aoenct, 


CANADA. 


Diirlmm. 

tliHli'rirll. 

Illlc'Iph 

lliiiniUiiii. 

Iluiillii|:.|iiii. 

Iiifri-rsDll. 

Klti>''«tiiii. 

l.ilhl.<II.V. 

h<inil<iri. 

.Mlll.riu.kc. 

Mi>iitmil 

Napfiiin'. 
Ni'wmiiiki't. 


Oil  Hprliiga. 
(Ixlinwii. 
Oltnwn. 
I'tilnUty, 
I'arlK. 
I'lrlli. 
I'rti  rhnro, 
I'ni't  ll.,|n.. 

I'llHllllt. 

I'n'iliiii. 

IJlll'lir.- 

Ui(-liiiii»tiil. 

Stiriiiii. 

HluTlir..(,kc., 


HniillM  Vn\U. 
t<t«iii<tiail. 
Kt.  Catliiirliii'!*. 

Ht.  .lollll'K. 

Kt.  M,irv«. 

Mtratfiird. 

f<(mllirii)-. 

'I'lpmntn. 

WiUci'loo, 

Whltliy. 

U'liulHi.r. 

M'txiijstm'k. 


Ilrliljtrtmni,  N.  .  . 
I'hnHotictiiwn,  I'.K. 
•  'Imtlmin,  N.  II. 
Kn'ili'rictnn,  N.  11. 
llnlUlix,  N,  S. 
Harbor  (Inu-e,  N.  F. 


BKITISH    PROVINCES. 


Mlllfllioniiiuli,  N.  II. 
I.I<lvn*|i(Htl,  \.  s 
l'lil..ii,  N.  S. 
Hackvlllc,  N.  II. 
ft.  Aiiiln'wn,  N.  H. 
Ht.  JoliiiK,  N.  II. 


.'t..li,liii.s,  N.  V 
^(■liiiv,  .\.  II. 

>V.il..l»ln,k,  \,   II. 

Yariuuutli,  N.  8. 


JM;^;;;Wl&;'s:;;^:i|;;?;\^/;'^;^^!lf;•;^i;t;l'!lA^^^ 


money  lij 


w.,  .■' w      1  ™»'"K,"l!''".i  i'»  in  till'  iiuilitry  —  dni'  iilil,c  lew  n.iillv  irnuil  nin  . 


\ 


1 


RTMIKO  AOCNCr, 

inga. 

Hniillirt  I'iiIIm. 

k. 

><t«iintiail. 

, 

Ht.  <'atliiiriiirn. 

. 

Ht.  .ri>liii  n. 

Kt.  Sl,irv«. 

Htnitfiird. 

irn. 

Htmtlirny. 

,]<!'. 

'riinintci. 

t. 

U'litcrlno. 

1. 

Whitliv. 

U'lii.Ni.r. 

>ihl. 

HtxjUsliKk. 

INOEB. 

31.  Jnliiifl,  N.  I.'. 
f'.v.liK.v,  \.  11. 

WniKlslnrk,  \.   II. 

yiiriiiuutli,  X.  8. 


■"'"/•it.  Nilf»,  KMi.,tlii'|".i>- 

iiliif  ll(i»tiin.     Ill'  wnsllir r- 

"I'lty,  anil  hi'  lini  linrii'  nnlli. 
t  triirn  wlilili  \w  umilimti'il. 
liriM'tllmiruilvirllHlnt'i  Ihut 
«|«'iiimuri'  lit  ttfiw  hiiniliril 
,  JB  like  tlip  cxpi'iiilliiiri'  i,f 
»  (or  hh  IttMil,  I'liL'li  ilnllnr  i-j. 
iili«|ic'o«  rirolllB.  'riil«li'»«i,ii 
»  iiK'ii.  Vriiiliri.'  Ink  In  |lii> 
viTiil  -mill  .Mr.  Nllc'n  know. 
nnd,  Jfi:.,  I'mia. 
Oft  i-clliihli'  ni'Wiipnpor  adver- 
<i)  1  .SooIIuv'h  lluMiliiiif,  III),. 
wr,  giiil  liiia  nlwuvii  hiul  tin' 
Mr.  Nili  J  (fivi'H  hu  pcnioiinl 
nlwnvB  (iM  L'iMPiI  ti'rnu  with 
tw  ln'  Is  ri'i'olvinK  n  ruirHhiiri- 
;  »c>:i'ptubly  >erv<.-(l.—  Zi>ii  i  /;, 

linn  i«  nno  of  the  bout  of  Ihi' 
V  of  tlip  few  riiully  Kood  oiuh. 
Ihi'  prurnpt  nnil  hotloriihlc 
igcncy  ifl  truiisai'lt'd.-  Hou/;- 

Li;«.vcY  Imf  ;:ri'nt  vnliip  to 
pir  piihllHht'rH,  nnil  wi'  know 
hilt  he  will  cxc'Piito  iill  ciiii- 
y .— .S/.  Zutiu,  ilv.Jlimuvi'ut. 


\ 


tCO\,l\i'ft  flPlfniSO,  COURT  «TRI!I1T,  nosTOM. 


ai 


THE  PHILOSOPHY  OF  ADVERTISING. 


y\\i,  ttii\v  sny,  l-i  II  trniliiiK  nnlimil  — (Iio  niily  oii(>.  TIio  wants  of 
I'.irh  liiillviiliml  nri'  nifiri'  nninrrniiH  ntnl  viirlcil  lliiu\  lil^  riiniltlrH  iitiil 
cnpnrllli'^  'h'Kitiil  to  Hi!|i|il\lii|{  tlii'iii.  Fjii'li  prinhirrT  of  ni'ri'Huiirlo.i 
or  cntnfort.'i  imtnnilly  ipriMlini'.H  a  sii|n'nilimiiliii\ii'  i.|'  wliiid'vi'r  lie 
Krinv.»  ,pr  ftiluiinli'i,  iiinl  rxrliiiiip'.-i  It.  for  n  roiiipi'ti'iiri'  of  olhi'r  wiiroH 
or  Kinpli'H  n>lii|iti'i|  to  hl.n  wniit't.  'liid  (iniiii-i.'roni'r  Irw  u  liirj.'r  Kiir- 
pliiM  of  (.'riiln,  liiit  ri'i|iilii'.'(  iii'iirlv  i>vi'rvlliliif;  vW:  tlio  iilii-iimkiT 
roiisiinic.i  |K'rlui|H  ii  ilolliir'rt  worth  per  yi'iir  of  lii.i  own  pro.Iiii't«,  nml 
four  liiiii<lri'<l  iiii'l  nliK'ty-iiiiii'  iloMiirH' worfh  of  other  pi'opli'V,  oh. 
Iiiliii'il  hy  tho  •iiih'  of  hi.'<  own.  And  nt  niiin  H.-iih  in  thi'  wiilo  of  clv- 
IlizMllon  lil.'i  wiinfrt  iirii  lnrna.«c'd  nnd  dlviTnilh'd.  Mo  liihors  more, 
priKlni-i'.H  inori>,('xrhnn(.'i'.'<  fur  nion'.  Tlic  lowi'Ht  wiviiuo  niiiy  prodiii'i' 
or  gather  n  hundred  ilollnm'  worth  (ler  annum  and  exehiuiKe  ten  ihd- 
liirn'  worth  of  It  for  otlpT  nc iiiirien  or  ronifort^  ;  while  the  popula- 
tion (if  the  Inifid  States  or  llreiit  Ilrl'iiin  produce  lit  h'lwt  (he  hun- 
dred (lollar.-r  wiirth  to  enili  ulile-liiHi.eil  man,  whereof  two-tlilrdu,  nt 
Ien,st,  In  exehnni;ed  liy  the  produeers  with  eiieli  other,  and  with  the 
proilueerH  of  fiirei(.'n  lamN.  And,  an  Man  slinll  eontinuo  to  Hue  In 
tho  »eal«  of  lutelllKenee,  Indu.<try,  Efflileney,  and  (*•  ;.irort,  ii.>l 
merely  tho  amount  hut,  tho  projiiirtlon  of  imeli  man'H  produetn  ex- 
ehanneil  for  tliiino  of  others  mimt  enntlmio  In  inrn'iise.  The  agaw- 
(lato  of  exelianttei  of  pmiHTty  U  pnihalily  now  expanding  thronj;h- 
out  thn  world  at  thn  rate  of  ten  |icr  cent,  per  annum,  tliouBh  the 
annual  Inercasc  of  population  in  lex.H  than  three  per  cent. 

Hut  while  tho  nRcn'jtato  of  K.xelmncoH  l-i  rapidly  ineren.'^in(r,  the 
prntlts  (if  tho  exelian^orM  tond  steadily  todlniinl.«li.  It  U  the  intoro'tt 
of  tho  produoer.s  of  all  elassen  and  clinied  to  e(Ti'it  their  ex('han(,'iw 
with  each  other  as  dliwtiv  and  simply  —  at  all  event.s  as  cheaply  —  as 
possihio.    Tt  nmtti'ra  little  to  tho  producers  as  a  wluilo  whether  prices 


Mr.  8.  R.  NiLES,  whoso  advcrtlilns  agency  \t  at  No.  I  Scnllny'ii  nulldini;. 
Court  Street,  ilimton,  roiwlncts  hU  hiinineitn  fn  mieh  a  mnnner  ns  to  warrant 
the  confitlenco  of  ndvertlHpr  and  pidili.iher.  In  tlieno  (lavs,  when  .so  many 
of  tho  agencies  are  a  di'lnninn  and  a  tnare,  it  Is  iik'nsnnt  tit  reflect  that  there 
are  two  or  three  that  dPHCrve  to  live  and  pruaper;  and  Nlles*  la  one  of  them. 
—  rioi'ii/cncc,  U.  /.,  Journal. 


I 


!i 


I 


22 


S.  R.  NIIF.S'  NKWSPAPER  ADVEBTISiSO  AOEXCy, 


be  low  or  lilgli  if  tlioy  bo  justly  proportioned.  If  A,  being  a  fnraier 
in  1815,  rcceivdl  a  dollar  per  bushel  for  his  com  and  bought  the 
broadcloth  for  his  coat  at  five  dollars  jmr  yard,  and  now  can  get  just 
TOch  broadcloth  for  two  dollars  nnd  a  half,  while  his  corn  will  bring 
but  fifty  cents  per  bushel,  lie  ia  neither  better  nor  worse  for  the 
change,  all  other  things  being  wjual,  Ihit  if  in  1816  he  paid  five 
bushels  of  corn  for  u  yard  of  bi-oiideloth,  while  the  maker  of  the 
cloth  receiveil  but  four  bushels,  and  now  ho  giverfthe  like  five  bush- 
els per  yard,  but  tl>e  maker  receives  four  bushels  and  three  peeks  of 
com  or  their  full  equivalent  for  every  yard  of  cloth  he  turns  o(f,  then 
there  has  been  a  real  improvement  in  the  condition  of  the  produeer^ 
of  cloth,  if  not  of  corn  also.  And,  as  Intelligence  is  diffused  ami 
Knowlcdgi!  is  brought  to  bear  upon  the  most  intimate  and  homely 
relations  of  life,  the  cost  of  making  exchanges  — in  other  words,  the 
charges  and  profits  of  non-producing  Traders  —  must  and  do  decrease 
continually. 

But  this  by  no  moans  proves  that  Tnule  is  jioorer  nor  tliat  traders 
as  a  class  do  worse  than  formerly.  It  only  proves  that  the  number 
of  Tniders  can  not  and  do-  s  not  increase  in  proportion  with  the  In- 
crease of  Trade,  without  subjecting  them  to  the  necessity  of  taking 
smaller  and  still  smaller  profits.  Kvery  year  the  number  of  prodiie 
era  and  of  consumers  of  others'  products  increase,  as  also  the  aggre 
gate  of  products  exchanged.  Every  year  the  construction  of  Canals, 
Railroads,  Harbors,  Stcamsliips,  and  other  facilities  of  tmnsportation 
and  truffle,  imiK'lfi  greater  and  still  greater  production,  with  a  still 
larger  extension  of  Commercial  exchanges.  The  neighborhood  in  the 
Ohio  valley  which  ^vas  clad  in  liomespun ,  and  did  not  pay  ten  dollars 
to  each  person  for  all  its  purchases  from  others  half  a  century  since, 
now  wears  the  fiibrics  of  Old  J  ml  New  Kngland,  and  is  a  liberal  pat- 
ron of  the  spice-growers  of  botli  tho  Indies,  the  tea  of  China,  the 
coffeo  of  Drazii,  and  the  fish  of  Newfoundland  —  proliably  paying  thir- 
ty dollars  per  head  for  the  products  of  other  industry  than  its  own. 


A  RELIAIH.E  AOEXT  Tlic  proprietors  of  western  piiper»  |,.-.rtu'ulnrly  of 
those  miWishod  in  the  country,  have  eutlcrcd  cnou-h  from  Bwinillnii;,  Irre- 
sponsible Advertisnig  Atfents.  to  iniikc  then.  Bueuicious  of  all.  There  are 
however,  «  few  reliobTe  ApeiirH  s  and  among  these  luttirwe  take  lilcasurc  ill 
•tannKthatMr.  S.  K.Nilcs,  ol  iloston,  occupies  a  prominent  position.  We 
have  transacted  a  considerable  amount  of  business  with  him,  and  cordially 
recommend  him  to  the  craft  throughout  Minnesota  and  WisconBin.  as  en 
upright,  honorable  and  prompt  man  .-lit .  i'ml.  Mm .,  I'reu. 


"•■,i>i!n).iiii)iiHji'jir' 


i..i-ii,»t'  »i,yii.-iVW 


ERTISiSa  AOENCy, 


ionoj.  If  A,  being  a  farmer 
or  his  com  and  bought  thi' 
r  jaril,  ami  now  can  get  jnst 
ilf,  wliilc  liis  corn  will  bring 
cr  better  nor  worse  for  the 
lint  if  in  1815  he  pal.l  five 
)tli,  while  the  maker  of  the 
f  ho  givcrfthe  like  five  biish- 
r  bushels  and  three  pet'ks  of 
rd  of  cloth  he  turns  olT,  then 
ic  condition  of  the  Ilrodueer^ 
Intelligence  i«  dilTused  ami 
1?  most  intimate  and  liomel.v 
hnnges  — in  other  words,  the 
iders  —  must  and  do  decrease 

le  is  ponrer  nor  that  traders 
mly  proves  tliat  tlie  number 
e  in  proportion  with  the  in- 
111  to  tlie  necessity  of  taking 
year  the  number  of  prodii 
s  increase,  as  also  the  apgr 
r  the  construction  of  Canals, 
fr  fiu-ilUies  of  transportation 
ater  production,  with  a  still 
I'S.  The  neighborhood  in  the 
I,  and  did  not  pay  ten  dollars 
others  half  a  century  since, 
Ingland,  and  is  a  liberal  piit- 
ndies,  the  tea  of  Ciiina,  the 
land  —  probably  paying  thir- 
itlier  industry  than  its  own, 

western  piiper»  i,r.r<ieulnrly  cf 
(1  enou;;h  froin  Bwin(Uiii>;,  irre- 
.  hueiiicinua  of  all.  There  are, 
r  tlu'Be  ItttttTWe  take  nleoBurr  in 
pies  B  prominent  position.  We 
UKJneBS  with  him,  and  cordially 
nnesota  and  Wisconsin,  as  an 
anl,  Jlin .,  Press, 


:-"a'j«i!!iii^iii>nm(ir;^.j^i.ii' 


SCOI.I.AV  S  BUIMlIXIl,  COURT  STRKKT,  UOSTOX. 


23 


although  the  aremge  range  of  prices  Is  about  half  wliat  it  was  in 
1800.  Trade  has  greatly  increased,  is  inerejising,  and  is  bound  to  in- 
crease even  more  rapidly  than  it  has  ever  yet  done. 

It  Ls  idle,  tliei-eforu,  to  say,  that  t'oininen-e  is  mined,  prostrate,  be- 
cause overilcine.  It  is  only  tile  possibility  r)f  making  fortunes  by 
Tnide  witii  no  dei-ided  capacity  for  the  voeulion  tliat  is  vaiiislilng. 
The  time  is  at  iiaiid,  if  not  alre;idy  upon  us,  wiien  the  mercantile  is 
to  take  rank  with  the  most  intellectual  and  arduous  of  the  Iil;eral 
professions.  The  nn.'rehaiit  (>f  the  next  age  must  be  a  genius  —  a 
financii-r  —  a  man  born  to  lie  an  efhcieiit  and  Iieneticcnt  distriinitor 
f  (lli^  liounties  fit  Xatuii',  of  the  proilucts  of  Iltmian  Labor.  If  he 
lack  these  es.<ential  cliaracteristics,  let  hiin  asph'c  to  be  anything  else 
ratlier  than  a  nicrehant,  for  iiis  own  sake  and  for  that  id'  others. 
.\n  iuconnietent  doctor  may  live  tiiough  ills  patients  siiould  not;  a 
poor  lawyer  may  ihimage  his  clients,  yet  pocket  their  fees;  a  thick- 
headed meridiiint  must  inevitably  ruin  botli  hiiiiself  and  his  trusting 
friends.  Tlie  chances  that  he  may  blunder  on  and  do'lgc  Itaiikriipt- 
cy  for  years  have  grown  less  and  less  until  they  are  very  nearly  extin- 
gui-hed. 

It  is  idle  and  mischievous  to  hope  for  large  profits  licnceforth,  save 
in  rare,  exceptional  instaiicos.  The  general  ililTiisioii  of  inteiligenco 
and  the  iniprovciuent  of  the  facilities  for  clirect  exchanges  between 
producer  and  c^msunier  render  extensive  and  i*egular  tr.ijic  fni  the  old 
basis  of  small  sales  and  large  jirotits  impossible.  If  the  flour-dealers 
of  New  England,  the  coal-dealers  of  New  Yfirk,  the  shoe-dealers  of 
Ohio,  will  not  supjily  their  customers  at  nioiierate  prices,  they  pro- 
voke competitors  to  supplant  and  destroy  them  ;  fir,  this  failing,  they 
incite  consumers  to  combine  and  buy  at  wholesale  a  cargo  of  flour,  of 
coal ,  of  shoes ,  for  themselves.  Any  serious  attempt  to  restore  tin' 
old  system  of  sales  on  long  ei-cdlts  to  customers  of  doubtful  solvency, 
but  at  such  high  prices  as  to  conipensat<^  for  the  risk  and  delay  of 
payment,  would  only  serve  to  impel  the  consuming  classes  to  witli- 


TllK  Xewscai'KR  AuvEliTlsiXfi  AfJKXcv  of  Mr.  S.  R.  Nilesof  Hoston. 
affords  I'MTV  faoility  for  advertising  in  all  parts  of  the  oonntry.  Wo  have 
done  biiaiurss  with  him  for  years,  and  have  always  found  him  very  CQrcf\il 
and  promiit  in  business  transactions.— ^ff/»a«i/,  X  1'.,  f'oiintrt/  Oi'nttnitan. 

Me.  S.  R.  Niles,  Newspapkr  Auvebtisixo  Aokkt,  Boston,  is  a  reli- 
able agent,  prudent  in  his  contracts,  and  prompt  in  ilia  remittances. —Co- 
lumbuSf  Ohio,  State  Journal. 


Ui 


■if^ft^'ftllgWiWitWWWWlW*'"' 


24 


S.  R.  NIIBS'  KrWSPAPF.Il  ADVFRTISIJtO  AaESCr, 


draw  more  aii.I  more  of  their  custom  from  traili-rn  (w  a  cIrrs,  and  cf. 
feet  more  and  more  of  their  rxchBiitres  liy  ajrenoicx  and  arninip-iiients 
of  their  own.  Tlic  praetienl  choice  of  tlic  niercnntile  eiaes  lies  not 
between  largi;  and  small  jwr-centnges  on  tlioir  sales,  but  between 
small  ones  and  none. 

But  small  advances  on  cost  do  not  imply  small  profits.  On  the 
contrary,  there  never  was  a  lime  when  larger  profits  were  realizeil 
than  may  1h>  now.  Ut  us  supiios<',  for  exnnipli-,  tliat  New  Kngiand 
consumes  annually  ten  thousand  t()n.s  of  Western  llacon,  and  that 
the  quantity  so  con.sumeij  is  annually  inoreasinR.  Now  if  any  Itoston 
merchant  at  home  can  nuinagc  to  l«Tonie  the  channel  of  interchange 
between  the  producers  and  tl«'  consumers  of  half  those  Hams,  at  an 
average  net  profit  of  two  per  cent.,  assundng  the  Ilanis  to  be  worth 
$300  i>cr  ton,  that  merchant  or  hous*  wouM  rlejir  .•«:!H,(i(in  annually 
on  Bacon  alone.     So  with  Klour,  (irmerie.'t,  and  everything  I'lse. 

These  then,  are  the  cs.«eiitiiil  liascf  of  a  prrmtable  iinil  fi\(e  lra<le  in 
tlio  future  — first,  ability  to  supply  tlie  public  demand  on  as  favom- 
blc  terms  as  any  one  else  can  olTer  ;  sii-ondly,  univcr.sal  knowledge  of 
the  fact,  and  a.»suranc(^  that  it  may  be-  relieil  on.  U't  n  Bostim  deal- 
er in  Klour,  or  Meats,  or  Cloths,  or  anything  else,  Iw  able  to  supply 
all  New  Kngland  with  whatever  he  deals  in  at  the  lowest  i)ossible  rate, 
and  let  all  New  Kngland  be  assured  of  the  fact  that  he  can  and  I»i7/ 
do  so,  and  his  fortune  is  made.  No  nnitler  tlu)ugh  his  average  net 
profit  should  range  even  lielow  one  \wr  cent.,  his  annual  income  must 
exceed  his  neces.sary  expenses  by  tlionsands  of  dollars. 

The  merchant,  therefi>re,  vho  aims  to  succeed  in  business  must 
aim  at  these  two  j-oints  —  first,  to  lie  sure  that  he  can  satisfy  a  wide 
demand  for  the  articles  he  deals  in  on  tlio  lowest  jira.'tical  terms ;  sec- 
ondly ,  that  »verybo.ly  within  the  projier  scope  of  his  Imshicss  is  nia<lc 
aware  of  his  ability  and  confident  of  ids  disposition  to  do  so.  These 
points  attained,  he  h,-i.s  only  to  do  his  business  proiwrly  aJi  it  comes 
in  upon  him,  and  his  fortune  is  secure. 


N";;"'"'*:"  AnvERTisixo  Aobncv.  Among  oil  the  Eastern  Ncwsna- 
fe„'..^.?"»S"'""'/^''',"''".?'.'',°'"'  """''  blghertlum  that  of  8.  R  Nilf»  "^f 
Mr»om;iW- „T,i'?.  If"h"f'ir'''''''f'  ""  """inc..  cntru.tcl  to  him  ",ltVn  lo  1  to 
'Sv»^ri/„J^fil'iif""^""y'°."i'.''*''''y  <■""»"«■' i»'^l«"'d  to  the  exact  letter 


y-!«'x\r->mmtiA 


RTISIJId  AOKNCr, 


im  trailiTK  iw  a  cIurs,  ami  pf- 
y  ajjrnriiw  ami  nrntiiRriiipnta 
till-  inprrantile  class  lios  not 
on  tlu'ir  will's,  but  between 

™iply  small  profits.  On  the 
largiT  profits  were  realizpil 
example,  that  New  Knglaml 
of  Western  llacon,  ami  that 
rensinR.  Now  if  any  lloston 
'  the  channel  of  interchange 
s  of  half  those  Hams,  at  an 
imlntt  the  Hams  to  be  worth 
onM  clejir  Slil^ddn  annually 
*s,  antl  everything  else. 

I  profltalile  iiml  safe  lm<le  In 
lublic  (leniaml  on  as  favora- 
illy,  uiiiver!<nl  knowledge  of 
lieil  on.  lA't  a  Boston  deal- 
hing  else,  lie  able  to  supply 
n  at  the  lowest  jiossiblo  rate, 
le  fact  that  he  can  and  wilt 
Iter  though  his  average  net 
nt.,  his  annual  income  must 
ids  of  dollars. 

II  sueee<'(l  in  business  must 
I  that  he  can  satisfy  a  wide 
lowest  iinietical  terms ;  sec- 
eopeof  Ills  liusiness  is  made 
llsposition  to  do  so.  These 
isincss  proitcrly  lu  it  comes 


mong  oil  the  Eutcm  Ncwspa- 
r  Hum  that  of  8.  R.  Nilcs,  of 
itriistcil  to  him  h  attended  to 
II  fultllli'd  to  the  exact  letter, 
en  of  the  press  who  may  wish 
nt.  Ills  ajtency  Is  of  Hie  great- 
ties  for  diffusing  bu»hic8B  in- 
Ikralri. 


/ 


seoi,i..\T"9  noiLDixo,  coruT  stnEr.T,  iiostox. 


a-> 


To  the  merehiint  or  dealer  who  is  sum  of  his  ability  to  flU  orders 
on  the  most  favorable  terms,  the  attainment  of  an  adeiinate  publicity 
Is  the  niatU-r  of  primary  concern.  If  his  circle  of  tnide  is  proiierly 
the  Couiity  in  wlilcli  he  lives,  then  he  should  take  effectual  measures 
to  let  every  family  in  that  County  kimw  what  he  sells  and  on  what 
conditions.  It  is  idle  to  s|s'ak  of  the  cost  ii.s  an  Impcliment  — he 
might  as  well  obj.><t  to  the  ci>st  of  sheltering  his  gmuls  from  bml 
weather,  protecting  them  from  theives,  or  dealing  tlii'in  nut  to  cus- 
tomers. All  the  other  cost  of  his  bii.sine.ss  is  incurred  without  ad 
i|Uate  motive  or  riturn  so  long  as  the  cssenllal  ilement  of  his  busi- 
ness is  neglected  or  sirinipiil.  If  his  liHatinii  and  his  st«k  only 
entitle  him  (o  exi«>et  the  lustom  of  his  own  township  or  neighbor- 
hisnl,  then  he  should  iiienr  the  exiH'Use  of  fully  informing  that  local 
ity.  Just  so  with  a  wholesale  merchant  who  luspires  to  a  custom  co- 
exten.sive  with  his  State,  his  section,  or  the  whole  I'liicm.  If  ho  Is 
pri'pared  to  .satisfy  so  wide  a  ilcmand  on  flivonibie  terms,  the  exiiense 
of  apprising  those  whom  he  ilc'sires  for  custoniers  of  the  nature  of 
his  business,  tlie  character  of  his  stink,  tlie  ninge  of  his  prices,  and 
the  reasons  why  he  shoulil  be  dealt  with,  is  one  which  he  cannot  re- 
fuse to  incur  withont  gross  incoinis'tency,  anil  ruinous  prfsligallty. 
By  thus  refusing,  ho  increases  his  exiK'n.-es  for  rent,  lights  and  fuel, 
clerk-hire,  &c.,  from  half  a  iier  cent,  to  tliri'e,  live  ami  in  some  cases 
ten  iier  cent,  on  his  aggngate  sales,  and  n'uders  it  inoiiiUy  impossible 
that  he  should  sell  at  a  profit  and  at  t\w  same  time  sell  as  cheaply  as 
his  more  enterprising  and  capable  rivals.  In  effect,  he  cimfesses  de 
feat  and  incaiiacity,  and  retreats  to  the  renrrank  of  his  vis'ation. 

Pome  men  who  know  enough  to  ailverti.se  are  yet  so  narrow  as  to 
confine  their  advertisements  to  journals  of  their  own  ereeil  or  party 
If  they  do  not  clioose  to  tnule  with  any  but  men  of  like  faith,  this  is 
wise ;  but  if  they  desire  to  have  the  whole  public  for  customers,  it  is 
otlierwise. 


S.  11.  Nll.KS,  AoVKBTlsiNO  AoEXT,  Boston,  is  B  gentleman  with  whom 
it  is  nienaaiit  todcal;  a  clcar-lieadcd,  honcst-niiildmUsiJiiaro  man,  who  does 
'  o£l 

vith  him,  and  always  fiiund  him  proinpt  and  rdluhle,  and  with  pleasure, 
■    •         •'.-.•-  -. *- 1-— ,  aiifl  a  "pillar  of  fire  by 


what  he  savs.  and  who  does  not  my  what  he  oiight  not  to  say  tolurtlier  his 
own  ends  iinil  at  the  eupcnse  of  his  patrons.  We  have  had  large  (Icahngs 
with  him,  and  always  fiiund  him  prompt  and  rcllahle,  and  with  pleasure, 
ncn  so  muoli  in  praise  of  a  pleasant  companion,  ami  a  "pillar  ol  lire  ny 
iiinhfto  the  country  press  of  New  England,  and  a  Iorge"»pJicc  in  the 
main  brocc  "  of  all  jouniBls  in  these  States  dependent  on  odvcrtising.— J/an- 


vhtnUr,  X.  1   ,  Miiror. 


Wi'f  :i  >  :»-ii  ijiT'ii'.!  .iiSMitiiiatt, 


Hi 


S.  B.  NrLES'  NKWSPAPBR  ABTRIlTISIXfl  AOBXCY, 


Thor,,  l»  „  I„r«n  Hn*,  whn  d-Ilght  l„  ,l,lno  In  ,u.».,,„,K.r«  an-l  nl«. 
.•nrrls  „,  ,v|,,  ,„„1  ,„H.t,,  „,„!  „„„„„nrc  .h,.ir  ,var..«  in  s„.„„,l.lu,„,| 
jnkis  ..r  in  ,l.,^-.r..l  r,t  to  ».t  tlu.  tiftl.  „(„  Jnll  s,nv  ,m  ...Ik-  If  th.-ir 
.>hj---t  is  „„t„ri,.ty  or  a  lau«l>,  tl,i«  is  th,.  «„y  to  attain  it ;  l,„t  If  it 
1«  In.»i„c»H,  It  wonl.l  «™u  l«.tt..r  to  „„.  „„.  ,„„^,„„,„  „f  i,,,,;,,^,,^ 
I^avc  olouns  j„.-ts  to  tl..  .irons,  «n,l  l.t  solK.r  „„.,  s,».ak  as  th-v  net 
MT  tli  dn-.,tn.ss  an,l  Jcrision.  Tl,..  f..«..st  words  tl.at  «ill  oonvT  tbo 
aUviTtlscrs  i,|«in  nri'  tiio  rl;;lit  onis. 

Mm  of  luMnoss  are  har,ll.v  aware  of  t!„.  innnon.o  rlianK,.  wl.ieh  a 
few  years  l.ave  wrou;:l.t  in  tl.e  power  of   tl.e  I'uMi,.  iM-ess      A  few 
years  s  m-e,  a  eirenlatior.  of  ten  th.>n«,n,l  eopi..,  was  a  very  large  one 
for  a  daily  ,,a,„  r  ;    now  ther..  an- journals  issning  forty  to  seventy 
thou8,.nd  eo,,i..s  daily,  while  lists  of  ten  to  twenty  thousand  a.v  fni. 
•luenlly  and  rapidly  inereasiuK.     As  a  genend  rule,  an  advertisement 
lu  R  pnp,.r  n.,w  will  n.eet   the  ey..s  of  four  to  ten  times  as  „„,ny  per- 
sons a«  a  like  announe.n,en»  would  have  done  twenty  years  ago      It 
IS  easy  to  plaee  one  in  a  single  ,,aper,  wh,.re  it  «ill  „,,.,.t  the  eves  of 
five  hundrwl  thousiui.l  persons  within  o,„.  week,  or  l,y  nsini;  iialf  n 
do7*n  ,»x,K>rs,  to  olmlienge  the  attention  of  n  ,„illi,m  of  ,«.rsoi.H 
When  it  is  practiealde  to  attain  suel,  puhiiei.y  „t  ,h.,  ^ost  of  a  few 
dollars,  and  when  son,.,  aetually  ,/„  ohtain  it,  how  can  those  who  neg. 
leet  t  exi«t  to  huild  up  a  new  business  '     An  ol.l  one  „„,y  subsist 
until  its  customers  gmdually  dr.>p  olf  by  death  or  nnnoval :  hut  he 
who  would  build  up  a  business  now  must '  be  like  the  time,^  and  Im- 
prove  the  a-lvant-iges  it  offers.     Foremost  among  tbes,-  is  the  fa.ility 
now  so  .dieaply  alTord.Kl  for  genen.1  Advertising.    To  negUrt  it  is  liko 
resolving  never  to  tri.vel  by  steam  nor  communicate  by  telegraph     It 
is  to  clo.:e  ones  eyes  to  the  light,  and  insist  on  living  in  ,„.r,K.',uai 
darkness.    An  individu.il  may  do  this  at  his  o,vn  cost ;  but  a  eonm.n- 
uity,  a  class,  will  never  act  so  insanely  ;  and  he  who  negl.rls  the  ad- 
vantages of  Advertising  not  only  robs  himself  of  his  fair  advantages 
but  bestows  the  spoils  on  his  wiser  rivals.  ' 


of 


\ 


risixn  AOF.Ncv, 

10  111  lu'wujmiK'rH  »nil  pln- 
ii'ir  wari'rt  lit  wii.iid-Iiiiii.ll 
Jullsiiwniu'iluc.,  Ifiliciri 
HV  t"  athiin  It ;  Imt  if  it 
111'  liinaiKi),'!)  of  liiislniw.l 
Ikt  moil  siK'iikiiK  tlicjurtj 
"rOti  that  will  comcv  tlipj 

iniinonyo  clianp'  wliich  «  j 
till'  I'liMic  I'ri'ss.  A  fi'n  I 
"pii'S  was  a  very  InrRi'  nnc  I 
'  issuing  forty  to  si'vciitv' 
twi'iity  thmisftiiil  aiv  In'- 1 
■ill  mil',  an  advcrflseiiicnt 
to  ti'ii  tiiiu's  as  niiiiiy  jut- 
1111'  twinty  yrairs  iij^o.     It 

it  Hill  iiHM't  the  oyos  of 
««'k,  or  hy  ii.«iiij;  half  a 
of  n  million  of  jn'rsoiis. 
iiily  lit  till'  cost  of  11  few 
,  how  can  tliosi' who  ni'K- ■ 
An  old  oiii'  may  suhsiit,! 
cath  or  ri'iiioval :  Init  lii. 
I"'  llki-  fho  time,'  and  liii- 
iionn  then.'  is  the  fiicility 
injr.  To  m'trlcct  it,  is  like  | 
unicati'  hy  ti'li'jrraiih.  It 
t  on  livin);  ii,  |H'r|K'fiiall 
nvni  rost ;  hnt  a  loniniu- 

hi'  who  iii'glwis  thf  ad- 
If  of  his  fair  iidTunt4igi>K, 


ritof  Braitonidciiorvt's  well 
r  bchiilr.  Not  so  nuii-h  for 
ipora  in  nil  the  Imillni:  rlt- 
i»  pi'Misti'iit  cfTnrts  in  rrt li- 
lt •nd  aiiprcciatinn  of  llio 
isnt'il  more  than  anv  ollior 
inn, and  its  innirioalVmil* 
ucpcndinu  upon  aknowl- 


I 


scou.AV's  Duiimxn,  court  street,  boston. 


27 


ARTS    OF    LIVING. 


The  world  is  r^low  to  ilmiigc old  linbitc, aftir  nil , and  stlrks  to  tliem 
Ivory  nbstlnati'ly.     In  many  of  our  nrM  nf  Ih-inn,  wi'  show  a  vi'ry 
igrwit  want,  of  Mijiiiity  ami  aptitndi'.     Wi'  arc  tlio  fortunat.'  posseo- 
jsnrs  of  a  hoantilul  appariliis,and  aro  tini  idiinisy  to  iip|dy  it  i.ropcrly 
'■to  it-s  purposi's.     This  iTiiiHik  applii-s  to  our  mod.-s  of  doiim'  husiiicss 
in  gononil.     In  Imde  and  lomniim',  pMieil'l  is  tin'  irn-at  .lomi'iit  of 
lour  suiTPss.     And  .M't  we  sit  down  ront.'nt  with  a  lilll'  of  that  iiidls- 
! iK-nsahli'  •■li'imiit ,  when  we  may  have  ax  niui h  as  we  iiih.,I  of  it.     We 
■do  not  pereeiveasilearly  as  we  should,  that  the  late  steam  develo 
Iments  have  va.stly  enlanied  every  mans  neighborlo-.  I  -has  l.roiiKlit 
within  hailing-  distanec  of  him  one  hundn'd  times  the  number  of  eus- 
lloiners  he  '    d  befon?      Now,  the  means  of  annonnieinent  that  suf- 
ficed hhn  in  the  little,  old  loi'allty,  will  m.t  answer  for  the  enlnrKi'd 
circle.     He  must  use  the  far-reaihins'  voice  of  the  press,  if  he  desires 
to  have  the  benellt  of  this  happy  chanKe  in  the  times -If  he  is  not 
too  dull  to  SIS'  the  advantagia  brcnight  within  his  reach,  and  stretch 
out  bis  hand  to  ."ave  Iheni. 

The  various  nrO  „f  living  which  have  softened  the  manners,  and 

Increased  the  happiness  of  soiietv,  have  1 n  especially  aided  and 

pcrfi-cted  bv  the  operation  of  the  Vress.  In  fact,  without  this,  the 
di.coveries  and  Improveinents  of  social  life  would  be  like  a  licet  of 
ships  at  sea,  without  a  bree»'  to  blow  them  on  their  several  ermnds. 
The  I'ress  Is  the  givat  worker  of  the  Nineteenth  Century,  bike  the 
elephant  — but  far  Uynnd  that  powerful  animal,  which  can  tear  up 
or  tear  down  tives  with  its  trunk ,  and  also  pick  up  a  pin  with  It  —  the 
Press  can  perfonn  the  moat  formidable  as  well  as  the  (liiest  feats.  It 
can  annihilate  a  royal  dynasty  ;  and  it  can  flexibly  address  lts.'lf  to 
build  up  the  fortunes  of  the  humblest  trader  of  a  small  country  town. 
„       _-^---    -  To  his  liberal,  svptcmntlc  and  entirely  ««t- 

nv  nSS  a  liin-  nnil  Intiinntc  personal  nciiiinintnncc,  nii.   mvcrM  yurs  of 

tclTCi.— 7'0l«lll0Ul/l,  .V.  //.,  CliroHKlc.  i 


\ 


28 


S.  lU  NlI^EH^NKWM'APBIl  ADVEIITISINO  AOEXCV, 


The  only  ro„r.o  l„  l,„,i„p,,  ,,  ,„  lot  the  poopio  know  what  von 
n^_o  .0  „,^.  .,  nHrnoM....,  or  ,vh,.  30U  .n-v  ,Lrc"o  oj    ^^^ 
h.m^  The  ,,,„..„.  of  „,,vorri.i„,  .,., ,,,  ,h..  oo,„li.in,„  of  „xi, 

roc.  in^,,  hj  it.  I  „,,«  t|„  ,„,„„i,p...  of  <o„„„„rc,.  ..ro  „„„|,.  „|.h  n, 
pi...  y  «„„  ™„.f..,i,„,     „,,ho,.t  M,..h  .  eh,,,.,  peop,,.  „      \ZZ 

e.si„  the  „.k;  they  «„,,.,.  „„„„t  i,.  ,„.,.  ,.e,;,!,„i,'„.,  ;„,:;" 

M1..S  nro  alwnys  eonfonnahle  to  s.,eh  „neert„i,    „,e.„     „f        i,^. 

There  are  ten  ,ho„..„„l  ,„„t„,.I  want,  h,  .oeiety  ,vhieh  ,n  ,  ,  ■, 
-enreh  of  eaeh  other.  A  ,.r„o„  „,„  h,„.  p,„„,„„i  „„  ,.„eo  n,!  i  ' 
torpri.,e,  „n,l  wishe.l  for  a  partner  h,  i, ,  saH  to  n«  ;  "  ,  ,,,„,. ,  .„:,';,. 

...^    ea,.,  hutit  ,.  „ta.t ,.     The  „,„„  I  „„,„  ,  J;; 

he  nel«hhorhoo,I ;  „„„  ,„.  «,„.tH  m.  as  „,neh  a.  t  «n„t  hin,     So  II  • 

h.    .e.   her..  ,uv  the  two  halve.,  of -ofitahle  projeet  hi,  „  ' 

an.l  tryin.  ,„  vain  to  a to  one  another  i„  the  erow,,.'-     «, ..     '    ' 

'""-«"'.  ".e  eaM..  m,t  if  he  ha,,  „.lverti...,,  hi„  .1..,,^.  „,  ,  J  .I  J 
wa«  „..olv.,  ,0  ,10,  an,,  the  oth,.  „nhear,U.f  n,an  ha,  ,     ie    ,. ' 


0.1  for  ...6„y  year,,  „n!i  f..r«^.om  we  Co  ,lT,  !?"„'.*"  '"'*•"  '"•^^n  ""a"a  m- 
hn.Klven  (1,,.  8„lijeet  <.f  mlverl  "l„,!  1  ,.r„l.,V  "1 ''";-"'""""""  "f 'lusincM 
sptne  .learrc  l,ro„t^l,t  into  »„|.j  e  Ion  «n.  ?/ll „'l".'' ,"'  ."l,""<.i.>n.  nn.l  I,m  i" 
MKne.lo5nntr,.l,  that  of  wi,',1i,,.V     ,,",',*■""'  P'in.rU.  hi.  »..,.„,.,.!,  ,1 . 
.irpnhlirily.n.rthe  benefit   Hll        J^^hK^'"'"' ''I''"'''""' ''''-'''J^'it'^^^^^ 

taller  ot'llie  sniallVst  town  nVrord  '^rS' '''" '''™'''''  '•i'Vi'"  Ihf  8n.  .llesi  r,^ 
Wteney  of  .Mr.  Nile,  i»  of%rc„  "  ''    .tA",;'*"!'")'"';  "i"  fnil  I"  Jolt.    '|l , 

thee  cnterprLe.  In  thi,  count?;'lXV^"'j/i.''.;/*';i";J;'!.''.'l.'.  "'"epugn  °f 


1 

L 


ItTISINO  AdENCV, 

Hio  pwiplo  know  what  jou 
1  niny  ilcsiru  tii  nlidiln  from 

«•»    tllc  (•(Mlilitinris  ,,f  i;xi.it- 

■  cniiMcl  t»  g,ii,|u  III.,  ,,r„. 
>miiiiT0i'  iiro  iiKiilo  nllli  ni- 
i  cliiirt,  |«'nii|i'  nri'  mon' or 
'ir  o<Tii|mlioiis,  nn.l  tlin  rv- 
ni-iT(iiiii  iiiiTiiis  of  iiclin/, 

snriotj  which  ^.o  Ml.oiit  iji 
ilnniu'tl  nti  (•itroiim;rhi;.'('ii- 

t"  lis:  "  I  li;iv.-n;.'oo,l|,l;ii, 
in  I  wiiiit  is  Kiiiiowlii'ro  in 
ill  IIS  I  wniitliim.  Solhaf, 
iblo  jirojcrt  hiiiKn.-iiiHlcr, 
iiitlic.Towil.-  ,«iicli  wns, 
■■lIiiH  visiles  ns  ho  sniil  l». 
of  nmiilia.liluiirthcsnnu-, 
iiiKl  11  lu'W  fact  would  han- 


ot  ho  morc.ti.rmtr.l  hy  nny 

mi  we  have  liii-i,  nequai,,,. 
inlurKi'iiMicinntof  liusincKs 

ptliinile  111,  oRenev  Is  di- 
Hri)r..s,thntmtihl/..  e  ,, 
'■••>y  l"iv..  Fiiirieiint'^lijtiri  t" 
liccn  ii„„|,.  ricli  throiiKh  his 
r-  S.Vf!o.n„,i,.  o.lverliH,  K 
nmnii  willii.i  reailiiy  Ihink 

llnii;-»,n„,l  mil  few  yours 

er«'ii?> '■';:'"-■ "'■»'f'' 

HT  Will  fnil  (,,  sec  it.     'J'lie 

V  „',',">'■ '.'.'■■'""''"''""■••"'""'1 
J.nnd  oiler  ni.ersonnl  nn.l 
0  |.lens„rc  in  en,r,nien,!lni.. 

liable  nilvertihinit  aKCneic. 
'  ?;■  K.  Mies,  lloBton.    Mr. 
<■  I  ;  l-.nniiiij  ,/oiiniiil. 
wpiilnr  nilvertlsinR  Aeenl 
i>  the  oriRinal  inception  of 


SCOLHY'S  BI'ILDIIIO,  COURT  9TBEET,  BOSTON'. 


2il 


VALUE    OF    ADVERTISING. 

All  Tliislne.ss  Men  a.lverti.si'  to  a  ):r6iiter  or  Ics.s  e.ili'iit ,  In  Home  shiipc 
or  other,— liut  Ni;«s|'A1'1'.u  Apvkutisimi  i.s  the  oiilv  iiieiiiis  hy  wliieh 
ileiilurii  may  npiilly  I'Xtoml  llu'  niimhur  of  tin  ir  euslonici-s.  If  it  U 
jrno^l  to  tell  11  himilreil  persons  tliiit  .M.n  run  ^^ive  them  [rood  harifaiiis, 
it  i.s  iiiiieh  lietter  to  tell  II  thonsiinil,  ami  so  un  to  the  end  of  the  elinp- 
tor.  Tho  Newspayer  is  the  nieun.s  to  ho  used  for  this  pnrpos-e.  It 
UiM's  pverywhep',  and  tells  your  story  to  thousands  at  the  same  mo- 
ment. It  1.4  to  the  business  man  iM'tter  tluiii  eitpital,  for  it  hrinij^^ 
him  rustoiniTS,  whieli  oapitul  will  not  do  It  is  in  reiiiily  the  poor 
man's  eiipitiil,  and  when  i-oupled  witli  enterprisi?  ainl  aetivity,  hones- 
ty and  di-ti.Tiiiination,  it  is  hi^ttiT  than  j^old  font  fonudiuiou.  Wlien 
all  art'  combined,  there  i.s  no  ,sueh  result  as  falUiiv. 


HOW    TO    ADVERTISE. 

Thcro  nro  nhvays  two  ways  of  ^\^>'u\\*  a.  thinp,  nnd  a  frnoj  thing  in 
it^^if  may  !«•  turiird  trom  it.-j  imriio.st'  l.y  tli«  modi!  in  which  it  is  ap- 
plied. For  want  of  oxiiorii-nct'  and  judpnent,  sonio  hkhU's  of  advt'r- 
tisiiug  arc  nearly  an  had  us  none  at  all.iind  thorcforf  a  linuwli'di;L»  of 
the  plaot?s  and  papers  in  whirli  a  husincr^s  man  U  jroint;  to  advcrtih'e, 
i<4  of  ad  uiudi  i'on»c(|m'n('t'  to  liiiii  iik  the  advertisi'uient.s  tlienii^t'lves. 
It  may  I>e  laid  down  ha  un  indisputjtli!e  fiet  tliat  the  uionoy  aynmt  in 
judieious  advertising  hy  a  bnnines.s  man,  invariahly  yields  him  four- 
fold, sooner  or  later,  and  in  numerous  instanres  one  hiuulivd  or  one 
thouuaud-fold.  Some  tulvertlse  for  a  short  lime  afli-r  they  eominence 
luisiness,  and  thiult  it  is  ^utYlcient;  othci-s  iutorniit  advertisin{?  atU'r 
thoy  have  estnblislied  a  nourishing  business  )ty  its  aid.     This  is  a 

AuvEnrisiNO  Agents.  Like  all  ncwRparwr  mon,  wo  have  hnd  otir  ex- 
perience with  "advertiHJiiK  R^fntM,"niiilhiivefiiund  nmiiy  ((f  thein  the  must 
arrant  knaves:  t>ut  tliii8  far  tlioy  linvo  not  been  eininentlv  Hiicresitf'ul  in 
practi)iin(f  their  knavery  at  the  expense  of  our  pnrkct.  There  are  two  or 
three  that  we  linve  nlv-ayn  found  rtHiuhle  and  pnnnpt  in  tlu'  n-ttliTiient  of 
bilU.  AniunR  these  is  S.  U.  Nlles  of  Boston.  For  nearly  Imiryt-nrs  we  have 
transacted  ItnHineiis  with  hlin,  nntl  have  never  Iia<l  a  hill  iincstiuneil,  or 
payment  delayud.  It  Kivea  «h  pleonure  tn  rccumnieud  liini  W  our  bruUter 
publiiiherB.—  Ohio  Fanner^  Cltvtlanilf  Ohio. 


1^.. ^m^ii^.tm 


!» 


».  R.  NitKK'  NEwaPAPKR  AnvtRTiaixa  auknct, 


gn-at  iiiialAki-.     From  lliu  iiioniciit  a  Iiouno  cwuiwi  to  biIvitIIw,  how- 
ever liirK.'  Its  rc|iiifiiilnii  HiKl  Mtuiiillnit,  It   l„v!n«  ti.  .I.Tllno.     Tlif 
i-lmiiKcM  iin- H)  ra|il.l  In  tlil..  I'lumtrv,  mii,1  ilir  |m.I.I1,- mlml  U  m  <oii 
■taiitly  <hhii.Iik1  ],\    „,.»■  «i,|,llniiits  li.r  ||«  li.u.r  iin.l  Its  iitliMitlon, 
that  tn  Ik.  .iijt  c.f  till.  |.ii|>i.r«  wliirc  (•v.nl.ii.lv  nvhs  I  .r  iiiri.riiiiilliiii 
on  ,v..|.v  Mil.j.vt,i<  („  Ik.  f„rirc.lt<.n.     TI,,.  I'lv-s  1^  ,|„||v  ,„.,„.  „„j  ; 
liK.r..  l»r„iiihiK'  11  mwH»ily,  iiii.l  it-  iimI'mIi,,.**  „.,  i,„  i„iv,.rtUli,n  nw   ' 
ilillln  Is  us  ,(,iisti.iitlv  lii,T..iisliii.'.     \i.  liiiiii  Is  wis,.,  ,„.  just  („  lili„s«lr 
»!„.  ,iii.l..rti.k..s  to  .1,,  l,ii.s|i„.ss  witliuiit  umlUutf  liliusclf  or  ils  ud 
vaiitugi'S 


VALUE    OF    PUBLICITY. 

Nolori..t,v  0|.  iml.li,  Itj  is  „„  li„lis|N.nsiil,l,. ,  l,.„„.„t  „r  s,i,.,.,.ss  („  tl,i. 
iu..r<.|,i,iit,  inii'lmiil,.,  ,„■  i„i,iiii|m.t,in.r,  «li„  ,,,„|M  ^,1,.,.  „  s|„,.,iv  niij 
»l.lL..lisii-llmii„„  i„  til,.  <„„,i,„.,liii,..<  „i„i  |,r,..l,i,ti,i,rs  «l,i,li  h,.  s,i.ks 

to  .•xclmnj.'f  f„r  iii.ii„..v,     II,,  i„„j  h,,,.,  i„|,|i,i|,  ^klll, , n„l,.i,t  i,„si- 

t|..ii,|.un<tu.illlj,liHli,st,,,uii.l  li„n,.sl>  -i.v,-o  ik.s,|1,|,.  |it,„.„.,  f,,,- 
Ills  Imsiiifss  — „i,U  itll  is  ii„t!,iii«  ir  1,1.  liHvv  i,„t  s,im,.|,.|it  i„.t„rii.t.> . 
Tliis  ii,,l„i;,.|, ,  i,.i  ii  ,.,„,  „„,„,  „r  jcB,,  |„,  ,1,,,^,  |„||.|.|,|,,„,  „f  |,r,,yi,"|,, 
fura.s,im.full>  ash,.  |„inlmsi.s  or  miiiiur.K.tii,,.s  his  sl.Mk  ol  ,,',«i,ls,  ' 
Aii.l  it  i„iist  ill  ,.xt,.  ^t  hear  a  ....itaiu  nliitiim  t„  Ih,.  biisim.ss  ]„.  «o,iltl : 
do.  It  iiiiiHt  ho  Ih  tl,  ii„sitiv,.  mill  iiiiiiiianiti\,,.  1'w,|,l,.  must  n,u  on- 
1)  know  lilm  and  his  biisiii<.s.s ,  luvaiis«  oil„.rwi.s,.  ihu.v  will  ii„t  n„d  ' 
hlni,  hut  th,.y  iiiiist  know  liim  iHiau*,  oth,  rwi>,,  th,..v  will  find  and  ' 
trade,  with  thoso  who  ail.  lH..tt..r  kimnii.  Cistoincn,,  lik<.  sl,«.i,,  are  i 
Kn.|rari(,us,  and  Ihnk  wliort'  th.-y  w  otlivrs  llo,.kint.'  If  iiohodvVlsi.  | 
wen.,  eut-anc-d  In  the  sanu.  hiisiiH.ss.it  would  ho  ini|iortant  for  our' 
dculnr  to  iidvertl*  in  ih,.  i„.«s|,niKrs,  l«.,aii-,.  ik.o|.1,.  aiv  L.tiijitiHl  t,i ' 
buy  what  tlioy  n>ad  of  It  is  like  having  a  Rilcsiuan  with  several! 
AuvKllIlsiNil.    II  l«  Urn  late  to  r,.itratc  nay  urgimicil  la  «„ninrt  of  11,'e  I 

who  l.uve  loll  il  u  jiitlii.io,iH  iind  svst,.i„atic  loiiree  of  iiilv,.rt  liniJ  an'  l.„ 
...  nimy  cvl,lc„<.eK  in  I.  I,.l,„|f.  i.ike  all  „th,r  l..,«ln°^»  It  r?,  t  l"e.°i«  v 
il,v,.«lh,':,tl.,i,  u,i,l  niMihcation.     8t,i.ly  ot  its  iilility  inubl,-. o      (o ivitom:  ' 

"»"■    T'-^-^  «-  l-""**  ".eiVw.  du,n;t  ^ciiV' nm1:h"i?'',iaK  S'l"'.  w"ho 


<         f 


RTimxa  AOKNCT, 


Hf   CMUKM    to   BllviTllw,  hoW- 

It  lu'trins  |(.  ili'clliio.  Till- 
ul  Mil'  iMiMii'  iiilihl  U  m  coil 
IlK  I'avnr  mill  It^  iilli-iilioii, 
lH»ly  Hrks  I  ir  liiri<riimlliiu 
111'  I'liiH  In  iliillv  iuiin>  mill 
lliiw  as  all  iiilviTtisliiK  imi 
II  i<  \V|<1',1,1-  just  to  IlllllSllIf, 

uvulUiit;  liiiiiwlf  or  ill  ud 


ILICITY. 

ill'  1  li'iiiont  nf  miciTss  to  tlii- 
ho  .uiiilil  i;iiv  a  »|kiiIv  nnj  ' 

lilo.lllrtiiilfS  Mliiili  ho  silks 

pitiil,  skill,  I iiiik'iil  |iosi-<  , 

-cvir>  iii.ssllilf  titiioss  fill''  / 

\v  not  siilllHiiiii  iiotiiriotj  . 
11!  iiiiisi  pviirliiis).  or  iinivlili' ' 

Itll'lllll'S   Ills  sliHk  of  (,'Ollils 

oil  to  (111'  biisiiH'ss  III'  noulil 
iill\c!.    I'lM.iilc  iiiiist  not  on 
tlicrwisi'  iliuv  will  not  Hiid  ' 
InrwiM!  till'}  will  lliul  iiiij' 
('nst<inifni,  liki'  sli«'|i,  nro'  i  . 

rs  llocklnt;      If  iioIukIv  ilsi' ! 
oiiM  111'  iniportant  for  oiii- 

HIM!    iK'i.j.ll'    Ul-l'    tl'lll|ltlll   to 

iH  n  Rilcsnuiii  with  sfvpriil ' 

y  urLMiinciil  in  support  of  tin'  i 
iifirlioiitii  mill  IniaiiK'ss  iiiiii  j 
c  loiirsi'  of  iiilvi'riiilin),  an'  hut 
1  r  liii«lno««  it  rcipiires  stuily,  I 
iitility  fnubl™  uiR.  tii  «'.  ntfin- 
111,  lor  «  ork«  withuHt  liilth  are 
tL'tviz.;— piitnmaj.'i'uml  bui-  • 

y  much  If  there  in  oiit.  »  ho 


»eol.lAV'i!  IitiLDINa,  rouiiT  siUKU,  liosToN 


.11 


"1 


•liimsiiiiilii  of  Totrot,  •iNvkhiK  JK'Hti'ly  of  jour  w«n>(i  to  t«n»  of  tliou- 
wimU  of  |»>opli..  )K'rim|ii  iit  tlio  sunn'  iiioniHiit,  iii'vit  olTi'iiillnt.',  iii'ver 
(ihtrniilvi',  ni'Vir  llrt-il  —  sinli  ii  sah'siiuiii  nilulit  1m' uorili  oiii',  two, 
thriH!,  or  Mvi'  tlioiisima  iloll.ini  ii  your  to  jmi  — upcoriiliin  to  llii'  iiiiia- 

hi'r  of  Ills  volri's    -   llll;:llt  111'  not ' 

lint  If  olhi'rs  rt/.  iiiipiKi'il  In  tlio  siniii'  liiislni'SH,  I'H'ii  If  ihri/iU,  not 
ailvi'itlH',  it  Iniomi's  till'  iiiori'  iiiiporlant  for  inir  ti'iilir  to  do  so,  iiiiil 
if  tlioy  (/«  iiilvirllsi'.  It  Ikh'oiiioh  iloiil.ly  iinportiint.  It  Ikmouioh,  In 
fart,  mill  not  lo  Iw  known  ns  I'xli'iislu'ly  hh  his  HmiIs,  iis  it  Is  llio 
ItiHsl-tMi'  of  furluni'  to  bi'  known  luori'  I'XIi'nHltt'lv. 


THE  POLICY  OF  EVERY  MAN 

III  hiislnii<s,  mill  who  niiisl  livo  l.y  ilu'  piiMli',  Is  to  hi  tlio  imlillo  hoar 
of  lilin.  Ills  Is'sl  s|«'.ikiii({  lrinii|K't  is  ilio  luwspaiM'r  a.lvi'rti.sinicut. 
liin|H>|iiilons  iiiinninnil}  iiinl  a  rapi.l  airo  liko  thi^i'Vii'v  Inuli'r  nniHt 
iiiuki'  liinisi'ir  known,  olhi'rwiM'  Im  will  fall  luhlnil  ilio  pi-oun'ss  of  hla 
nilKhhora- not  In  twoor  thni' paiK'r*,  nori'Vi'ii  In  all  those  of  tlio 
I'll)  wlii'H'  till'  hiisiiii'KS  is  .bine,  hut  in  tlii'  must  wbh'ly  ciivulattHl 
jonrnuls  of  tliu  wholu  ix'uion  wlii'iui'  rUHtoni  is  Ufrld'il. 


THE  TIME  HAS  PASSED 

For  iKsiplp  to  sit  (inii'tly  In  tlioir  stori's,  mid  trust  to  I'ircuniKtjinceii 
fur  Ihi'lr  I'Mstonnrs.    The  us|«st  of  liiisini'ss  has  Imhiii  ontlri'ly  I'liuuKcd  ' 

—  dm  old  laiuliimrks  hnvi' Us'n  n ivod,  mul  new  ihanni'ls  o|i<'iiei|.  J 

I'fople  shoubl  not  now  sit  iiniotly  and  gmv  upon  fh,.  ilnsi  Kathi'ring  I 
around  tlu'ir  wnivs,  hnt  with  In'ooiniiii?  shivwdnt'ss  pliui-  Ihclr  |kmi»  I 
oil  paper,  oiiunu'nite  tlioir  articles,  iind  aiinoum  e  through  the  ailver- 


■■a 


S.  R.  NILKS"  NEWSI'APKIl  AIIVERTIHIMI  AHKSCV, 


lUliiK  ('(iliiiiinii  of  wlUi'ly-i'lrrtilntttl  )in|H>n  llii-  i|iiulUy  nf  Miclr  artl- 
rli'i",  mill  when'  llicy  liiiiy  Iw  finiii.I.  Mi'ii  iif  niiiiill  rii|iltiil  loiiit  xliiCB 
(ll-i  ov.ri'.l  llilx  >iin'  nm.l  to  wniltli,  ami  lif  who  Jws  uot  follow  lu 
III. ..  «iiki'  will  lliul  liliurt'.r  JI^Kiiicuil. 

I 

TO  BE  SUCCESSFUL, 

|AilviTll.<iiiiPiitsiinistln'iiri'M»iiliil  tlirom!!!  thi'  rlalit  moniid.niij  como 

jlH'fnlf    till'   IVil.liT  III  till'  ll'^llf  lillic  In  si'llll.'  Iii.4  liivol-ul.li'  I'lmyicli'ni- 

]  11(111.  Tliiit  iiiiniiH  l-i  till'  \i'w,iiiii|Kr.  To  llmt  tlii'  ininliiiinr  looKn  iiK 
Itlii'  li'ititiiiiuti'  jiliii'i'  Cur  till'  hilorniatiiiii   lii'  s.rk«,  iinil  1,,'  HihIh  it 

tliiTi'  wliiii  »t  in  tliii  (llniiosiiioii  til  ilHcll  iiiion  it«  .«iiitiiin.iil.i  iiiiil 

iioti'  ili  lints  ThiTi'  it  luii'ld  the  I'ji'  of  tlio  i-i-mlir  wlnii  lii'  i,i  at  IiIh- 
niv  to  not.'  its  iiii|.iirl.  lli'  Iwi.  it  iviiciitr.l  to  liiiii  iliij  iiHit  ilnv,  aii.l 
m  his  wants  im  siinpsti'il,  hii  nriirs  In  it  for  uni'laiii-i'  It  is  in  it.; 
I('(!ltiiimli'  I'lui'i',  having  a  iiro|ii'r  inililirity,  Imt  not  oMriisivi'ly  or 
siirri'iililiously  fnrii'.l  uiioii  liis  noliii',  ami  tliiri'foiv  is  not  met  with 
ilistrust.  Thi'  iiiinililc'iiii'  hi'twiin  his  iiii'ils  ami  thi'  jilaiis  at  wliiili 
they  may  lii'  siiiiplii'il  is  luitruiilly  islalili'linl,  ami  llii'  liirt  Unit  tlii' 
I'stalilislimi'nt  hi'  wks  is  in  Its  plai'i-  aimmtr  llio-v  whiili  luvss  llii'ir 
riaiiii.s  llinmirli  ii  iiiiipi'i'  i-hanni'l,  ln-wts  rinitliii'iiri'  ami  |iri"Juci's  tlm 
ili'siri-il  n'siilt  No  man  who  has  ii'licl  iijion  this  mi'iins  of  ailvcrtis- 
imr,  iiml  .iiiiliiioiisly  l)Uliiui.tl  It,  hui'  wit  rcgrttti'd  tho  cxiM'Uilltuiv  in 
view  of  till)  Tcxultl. 


EXTENSIVE  ADVERTISING. 

The  husincKS  nf  ailvcrtislntr  in  lliis  country,  lins  nioro  than  ilnulili'J 
in  till-  hift  trn  years.  Tlio  rwifon  Is  that  llmsi'  who  havi'ilonc  it  Imvi' 
fiinnil  their  nironnt  in  po  iloinj,'.  It  lia»  j  k'Uli'il  an  aililitional  iirotil, 
by  wKlc'Diiig  the  elrcle  of  riintoiiu'rx,  ami  thim  pnaMini;  tliein  to  run 

,  S'K.  Nll.Ks' AoVKHTIsivii  AoFNiY,  No.  1  Si-olhiy's  liulldln..,  Bonton, 
iHoniol  till- li.'i.t  i'iiiiilui:t«l  in  the  oninitry.    It  is  ns  wull  fhti.Cllslu'il.  o» 

tliaroliuh  uiiil  pirrict  in  its  di'iilinijs.nii  any  old  iiiirL'untlli' I »c    Ourlim- 

mi«»  iiiliri'uiirsi;  with  .Mr.  Nlii'»  iiiiiblo^  im  to  lonmii'iiil  liliii  nn  lair,  lioiu'st. 
mill  I'xut't  111  ull  Ins  traiibactlolib  with  the  iirinn.-.Niu'  JJtill.H-il,  .l/ii».«.,  J/,  ,■- 
fttry. 


off 

'l  I 

Islu 

jwli 

til' 

Ti- 


lth 

i'" 
'I 


ERTISIXd  AdCXCr, 

rn  till-  r|ii»IU^  iif  Mieir  nrtl- 
n  ijf  Kiiiull  iMi|illnl  liiiiK  uliiri) 
il  lie  who  Jw!)  not  follow  iu 


;SSFUL, 

,'Ii  Ihi'  rlwlit  moftim,  mij  oomc 
1111.'  111."  tiiviiriiMi'  ciiii^iili'm- 

0  lliiil  till'  imri'liiiKcr  IociKh  hh  ! 
11  111'  s.ik«,  mill  h>'  IIiiiIh  it 

»i'll  >i| itx  Neiiti'iiii'iils  Hiiil 

tliii  i'iH.lir  wliiii  111'  i.»  at  IiIh- 
r<l  to  liiiii  iliiv  iiDi'r  ilnv,  ami 

1  it  riir  Kiiiilaiii'i'  It  i»  ill  it.': 
i'ity,liiit  iiiil  iilitriisivi'lv  or 
iiiil  tliirrfnn^  is  nut  iiivt  «ltli 
iii'ilrt  anil  till'  jiliiii  »  at  wlilrli 
>li-lii'il,  Hiiil  till'  I'ai't  that  tlii' 
mill).'  tlKiM'  Hhiili  |iivss  llii'ir 
nilillili'liii'  ami  iipujuci'.l  tlui 
iijioii  thin  iiii'iiiiH  (if  ailvi'rlis- 

ri'Krt'tti'd  tlioi'XiH'UiUtuiii  in 


RTISINQ. 

ntrv,  lins  nioii>  tlmn  ilniilili'tl 

thusii  who  liavi'iliini'  H  liiivi' 

.\ic'UU>il  111!  aililitioiial  protit, 

i  thus  I'liubliiii;  thcin  to  run 


'scoitAV.  lau.n.NU.  rouni  .juret.  boww*. 


.  1  SioUiiyN  IJuiiaini,',  Hostf.n. 
'.  It  U  a>>  well  {'bttt!)llh<lii'il.  uh 
ilil  iiit-nraiitilc  huiisc.  ( >iir  tiiis- 
I)  cumnienil  liim  an  fuir,  hoiiuHt, 
■Ks.— ,Vtu'  JJtiO'ttn/,  J/(i».v.,  Jlir- 


I  imvo  »  n-o-h  lilt  "f  u'."«l-      "'         "  ,„..,,    T„.,„ ,.,„.i 

,i,t,  1.1  aiM">"'  "f  "  '    """;  '"              „.,v..ril.l.i«  •."•■linm,  >'"•>  ni'll 
,„..ir  s.i'i'k  in  lialt  "r     l'"-   "'  j,, ,„,,,  ,,.,^.1 

" ""'"-'  ''7": ;  ;;:;r     '::;u.mii"i  «u, ruii. » ■ 

,.,  „„„„  ,  „..  -'-  ;'^  ;;^  ^ !'  ^  ,,„,  „„.  ,„,,„„„  .,1,1  in  ,1,1.11.1.... 

i;;;-;::i:;;r:.;^r;i'U^;.....-;;v— 
!-.;':';::;;::':r:^::':-'ir;:nu::.:,..u.^ 

lliu.i  iuinii'.i.l' 


SYSTEMATIC  ADVERTISING 

'  1       ^.iii  hii- lnt">'»      TI»**  won 

''■rt;^;T:r:;:-:;s./.l ."..'....' ,■., 

r;:  i,;:;;...'. ,..r.,«,,....-. ■--';•;—-■;, 

/on/,  (.'oiin.,  i'imn. 


ai 


a.  n.  vn.K»'  miwipapka  Mjvcbtiiimq  aqemct, 


ADVERTISINQ 

Ih,  r(>rlin|i«,  fif  nil  ollur  mfnliv'  nf  niiikliin  n  fortune,  llinf  wlilcli  1 
iiiiphI  ci'i'taiii  ill  it»  iiprnill.iii  Ity  ii  iihti-  Hiiii|ili'  nvitcin  "I  ihIvctIIh- 
in.n.tliiiiiNiiiilH  liuviiiiim»M'il  liiiiul'idiiii'  r<irliiii('i<,niiil  tlioii'<ati<l!i  iiuiri'J 
nmv  «llll  il"  lilt'  wimc.  ruiiliriiuil,  iKTW'Vci'inif  iuIvi'I'IIhIik,',  If  the 
HiiliJiTt  In  lit  ;ill  iidiiiitcil  tn  till'  tiii.t('i  nivl  wimtK  (if  tlic  lUiMli',  Is 
NUiv  1(1  111'  »iiiTi'.''»fiil.  It  N  nil  linll'^iiiitiilili'  fii't,  tliiit  llicii'  U  iin  In- 
utiitici'  (if  II  ni'll  misliiiiii'fl  iiillii'ii'iici'  111  II  I'liiiiiiiiii'il  sv^li'iii  "f  mlnr-l 
tlsltift  ever  nilllii«  cf  i.iinc:>«,  If  tlic  iiiiitli'i'  l*  (■.■n.-ilaiitl.v  k(|it  licfiirc^ 
till' |iuMic  ;  mill  ii<lvt'rtl.''('iiii'iits  ii'iicalcil  ii;tiilii  ami  niralii,  iliij  iiftii'l 
(lav,  ami  wcik  after  Mcek,  v  llliiuit  liitiTiiil.-'liiii  —  they  arc  Hiire  to 
have  tlie  ile-inO  elTeet.  A  few  i<liij:le  ailvertlx'iiient.'*  may  )iaKs  uii-j 
heeileil ;  lull  when  eonlliiiicl,  lliey  aitrael  alteiitioii,  ami  ilieireon- 
tliuial  rei^'tltloii  Is  taken  li.v  llie  |.iilrlle  as  an  etiileiiee  of  |'nliiiiiiii;e. 
Thlx  uwakeiiM  the  spiilt  of  liiiltiitlmi,  f-oileeii-seateil  aii.l  hi  al'ii.iiiiliiix 
111  liinnan  n^itiiiv;  aiil  the  luiMli'  lliKk  to  the  stim'  of  the  |iei'|>etiiul 
uilvertl-er,  fnuii  a  lullef  that  thiir  iiel;;lilior-i  have  .lone  or  hMI  do  the 
same,  ami  the  euleriTi'ln;;  aiherti-er  reaiis  Ills  iKh  harvest. 


THE    ADVANTAGES 

Of  mlvrrtisinf?  thrnitjili  mi  cxi'crlirk''*''!  mii"!  iciinMc  np-iit.  AilviT- 
t\6h\^  t."  a  liUHiiK-sH  111  it»<i>lt',  itiiil  (»ii}rlit  to  It  ciitrui-ti-il  to  tlio^o 
only  ^vh()  liavi' iniulf  it  tticir  |)!U'iirul:ir  MtU'I..  ]!>'  iihiiiis  nf  un  er«- 
iH'cial  A<r"'n.\v,  the  ailvortisiT,  Inr  (ho  SHino  iiiom'V  flmt  u  (Trtnlul 
niiniluT  of  iMtlaU'tl  iioticL's  would  ri»t,  can  liivvc  them  tliJtri)»utod 
ovur  ihi'fv  pajHTs  —  ami  tlin^u  oiily  —  wluTi*  tlicy  art'  Ix'umt  to  hv 
roiul,  ami  riTtain  tn  lu-inK  cujitnin.     i'^tuvly  that  >;in.^U'  imliiocnioiit, 

A  SouNli  AiiKNTY.  The  prcnc  hu»  buffered  mucli  from  irrfspoiiHihli'  nd- 
vi-rtisin^  nKcnc'Jt'H,  but  hitH  but  it  tlio  ^'nlnt-r  to  fvcn  ii  ^Ti-atpr  i-xtint  i'njin 
PDimd  and  pr'-iipt  np'ia-ii'H.  I'ruridinnt  aiiiunK  the  latter  cla>'H  is  Mr.  S. 
H.  NiU'M,  111"  iJtistnii.  W'v  liavc  dniu-  hui^iiicKS  with  IhU  ^'eiitlomnu  tbr  near- 
ly tllti'on  yparH  tind  in  thnusmid'*  of  trnnNactinns  luivo  tdwoya  found  him 
hdimralilc,  tiiir-imiidrd  luid  Mpri;;lit,  aiui  r<  *//  pnMiipt  In  payiurnt.  Wo  no- 
oTunu'iid  h'lni  (-urdiiillv  Ixith  to  a<Ivt'rtir«i-rK,  wIiukp  w  iMit>- tie  (-oiDprchcnda, 
and  to  ni'w«pn|U'r  ptitilishnu,  whose  iuterei«tM  he  will  piiiii)*)l»*i)V  a  rtspect- 
ahlecluBbofadVCrti^^iiiH.— ^AO-oiV,  .l/iV/i.,  A'iiirtnu-  and  J'nhii,'a\ 


eJt-V.-i^Wiija! 


l 


ERTIIIMQ  AQCNCT, 


INQ 

Inn  n  fnrtun'',  llinf  whlcli  U] 
'V  Himiilr  Hy^tfin  cf  nilvcrtlH- 
r'lrtitiK'rt,  ami  tlioiHands  innrr  ] 
rscvirlnu  iiclvcrtii'lni,',  If  (lie 

nml  wiiiilK  (if  till'  I'Ul'lk,  Is 
iMc  mi't,  that  Ihcrc  |i  iii.  lu- 
ll I'linliiiiii'il  i-VBtciii  (if  ftilnr-1 
itliT  i*  I'liiL^taiitly  kiiil  l«'riin>' 
<l  a^'iilii  ami  n)ralii,(lnj  atlcr, 
!iTiiil.-.^liiii  —  tlit'y  nrc  Hiirt*  tn 
mhi'rllx'incntj*  may  pafs  uii-, 
at-l  atti'ittioii,  tiiKi  tlii'ii' con- 

i\>*  an  cUili-nci'  or  I'ftti-nna^'i-. 
lU'i'p-M'Mti'il  aii'l  Kii  alMninttliif< 
to  the  stoi't'  of  Uu'  pi'iiK'liml 
ilior-«  liuvv  .lone  or  will  ilo  the 
ajis  liU  iKIi  liarvi'st. 


TAQES 

I  and  icllatilf  np'nt.  Ailrcr- 
rlit  to  I'l'  cntrti.-tfil  to  thoj-e 
hIuiI..  Hv  niians  of  an  e»- 
Hanio  iiion<\v  that  a  cci'taln 
:,  can  liavi'  them  ili'trltiiitpil 
xUu'iv  tlicy  arc  l»ouinl  to  In- 
ut'ly  that  f^in'zk'  huluccniont, 

red  much  from  irn'spoiiNihle  nfl- 
•  to  L'vcn  a  irrcater  i-xtirit  fnan 
onuni;thc  latter  claw^  ia  Mr.  S. 
■s.»  w  itii  IliU  ^i.-iitlcmnn  for  near- 
lO'tiouH  luivi-  ulwayA  t'oaiul  him 
I  '/  po'iiipt  in  payiui'iit.  We  nx'- 
s,  wli.inr  wioit-  hi-  (-oinpr(-lM>ntli, 
(*tM  111'  wili  po'iitot»*1)v  u  rtspect- 


•poiut's  m;itDisn,  cnt;nT  sTiBi'.T,  bo«ton. 


3S 


VHi  If  tbi'ii-  wiM'o  noothi'n",  l.<  inilMcliMit  to  oiilwi'luli  cvory  arnuinpiit 
!tliat  tntirrstol  ini^i'milty  ran  hrln^aKalnrit  tlio  <io|)loynii-nt  of  a  rt>ni- 
|irti',it  Ailvcrllsinn  Aisi'nf  T!ii' iloctor  and  tho  lawji'v  an' i'in|iloyi'il 
Jirran^o  tlioy  haM>  nnido  ono  »inl>.)")'t  thflr  otiidy,  and  In  lll(o  manner 
^'•honld  a  jmift  --innal  ntan  ho  i-oiI'IoumI  who,  hy  nhrowdnoyn  itthl  stndy, 
jhii^  a<'i|ni)'od  ^lull  In  tlio  tclcnri'  of  nd^ovti-lnir.  Tin-  man  who  d<H'i* 
III'  own  iihyxii'ltln^'  and  law,  liaH  a  i|iia('k  lor  hl'<  |ihyHli  laii,anil  afiKil 
for  hl<  I'lioiil.  What  ^hall  wo  «ay  of  liltii  who  diKH  hi'  own  advortW- 
'\\v'>  Xolhin;,  f  tri'iit  lanio'tlj  ontiiit  him  hiionriilt  liU  own  In- 
haviit  hy  oniplovlii;;  a  ii'siioii-llilo  .iiihstlinti' 

I  At  |iro"i'iit  tliiiv  ari'  low  who  adviTti.-o  -.yiti'iiMillcally,  hnt  tliomi 
I  few  arc^  ri|ilrlly  lnrii'a<lni.'.  Can  wo  o,\poi-t  that  tlio  thousand*  "f 
'jonii',<,drlvi'-alic'ad  mi'i'ihantu  who  will  soon  ho  at  tho  liiad  of  pstnh- 
jli»hiiii'nf«  of  their  own,  will  ho  icmtoiit  to  plod  on  In  Hio  Jox-trol 
'foot  lipH  of  thi'lr  |iroilii'i".«oi'.-< :  lloavoH  and  tin-  Vankii'  t'haractoi' 
forhid  tho  .snppoKliion  I  Whiao  ono  iol\orllM:i  now,  oi  n  fi'W  yifira 
hnndro'l.'i  will.  Anil<l  t^iiidi  i'oni|>olltion,  nothing.'  I'lit  monster  micruy 
an<l  onorniiaiH  outlay  will  Hoinri'  a  lioarhn;.  Now  y  the  (.'oldni  tlimv 
|>lMiK  mom:v  sow,  I  ofori'  "  tlioro  ho  .^Ix  Ulohmond'  hi  tin'  ih'M.  ' 

Mil.  H.  II.  5lI.l!.'^,onr  llo»lon  .Vdvi'rtUin-.'  A  -I'nt,  wi'  tuki"  irriit  iih'iisuni 
ill  ret'iiooiO'iHl'iii  to  tin*  ni'W'i'iiur  fnti-Tiiitv  a*  a  vorv  rcliahlf  uad  illlclcut 
iioiii  ill  till'  ttai'  of  loiNiiu'ss  ill-  liii.  clin..,'!).  If'  trail  ini't^  lilt  loHiio'itrt  rolii- 
liiill.-il  to   111.  ran-  Willi   llic  litiMiHt  fiilliruhiwi  nioi   .1' -patcli.     .Notliini; 

"ci ■»  lioililvolf  "that  In'  hin  in  liiiiil      Ihivimt  had  a  Ion.;  •■.vpi'rli'iii'i^ 

M  UII  udvirtliliii:  ii:.c'iil,i'iiil  "klioulii','  I'.l  lliil  lola'<."  iv.ry  I'lHilrm't  h<i 
ni;iki'«  U  -nr.'  to  liofailllM''!  to  |lu'  IcltiT.  Ill'  iilioWJlilni»rlr  in  all  ho  linili'r- 
taloj,  a  luailof  thi'i.tiii'1.  .^1  (roiiitv  undcxi-l'llilil  .|ild,-lMiiil.  I  hi  In  In  lovu 
Willi  111-  hnahirHMoid  li.i  I'  .  ii  lore  ri-'liii'od  It  to  a  ni'lciiri'.  All  orih'ri  wnt 
to  him  InrailiiK  1  larfiiiln  c  In  a  prhlllin' i'»tiiliii«li.iii'nt  will  lie  iitU'inlnl  to 
hv  Mr.  .Mil's  Willi  a  |ir.  'iiinil'iil''  and  i'iillri'l';iilliriili'i«<  lliiit  nnil'  i'<  liii  <'  r 
ivii'i  .  iH  ill!  :ii;i'n(  ol'ininli  viilnf  t'l  prhiliTH  wlio  loo  villi 'li'  from  llii'  mitri's 
of  tr.i.li'.  \Vi'  uii'k!:>  I  I'l  know  that  ,Mr.  Nik's' liiHllli'iii,  wlilrli  in-  luishiLin 
Uinii  piiilii  tot«VMli;n.iti^,'  ind  prrli  I't,  U  -.fi'inllly  ilu'ri'it.-ilii:.  lip  ii  a  pli'as- 
'  lint  mini  to  di  al  wilii,  w  illiakan.l  wc  tlicri'lort'  rrptiitcdiy  and  I'onliaiiy  roin- 
1111  lid  iiiiiilolhoicor  our  Wi'Ihnn  of  tin'  ymn  wini  may  liavi' iii'i'aslnii  to 
avail  tlu'iiimlvi'il  of  nurvirr'n  wliirli  it  in  in  liu  lilif  to  ri'mli-r.— /^oo/oc  'I'iiiif^, 
'  .\l'\  KKTIfllMl  An  E  NT  IKS-  .Xiiioiij,'  tin'  lllaliy  advirtisin^  aizeliHru  with 
Mliiiliui'  hail'  had  to  dial,  w.  n  I.  r  wiih  pleainri'  hi  Mr,  M.  II.  N'ih'H,  of 
r,.i.t.p|i.  Iliirina  a  linhin.'«H  iliO  ii  .nirci'  of  »i'vi'r;il  yiara.  wo  hiivi'  niiironil- 
llv  Iniiiid  him  ploniiit  iiii  1  rill;'lili',  Innniralily  fiillillliiK  lih  oontnirli  to  tin' 
ili'llor.  'I'ho^i' whoi'nt.ili.tor.l,'ri  to  liiin  wo  liavo  no  doiliit  will  lllid  llicm 
oxiciitoil  tn  llioir  full  H.itisfactl'Jli.— .V.  I/'  llniin,  <  mill.,  .Iiwritiil  .V  < 'o.ii-KV. 
S.  II.  Nll.lis'  AliVEliTlsiMl  AiiKM'V  hi  HoHton.liiouoolllio  iiostof  Iho 

nuliiv  ailvortinini;  usoiioIoh  In  Ih iiinlrv  —  iilii'  of  tho  fow  roaily  «i'Od  onca. 

Wo  I  iko  i.lo;i-nio  in  uil.liio,'  our  lo-tiii'r.ny  hi  tin'  prompt  and  Inniornlilo 
uiannorin  wliioiiail  hiliiiln>»  intrunti'd  to  111*  ajjonoy  u  tranmctl-'a.— II  or- 


I 


H.  NII.ES    NEWSPAPER  ADVERTISINH  ACENXT, 


SV9TEH.    I'cw  npoplc  have  nny  ni'Pliratc  iilcn  of  Iho  amount  of  Npwunn-  ' 
per  Ailvi'rtisin,'  wliicli  is  nimiiiilly  doni'  in  tliis  cinnitry.    Ai-  to  llic  nTiiounl 
wliii'liiti-iiilvisiililc  liirn  man  tciilo,— n  iicmd  emiucli  rule  pi'rluiiis  is,  ni'viT 
to  pavli'sslurnilvvrliiiinslliuii  (brstinv  ri'iit;  —  llnnmli,  iis  mhiTlisinj.',  when 
nijlitl.v  (lone,  is  Ihi'  in..st  pr.ilitiil)li-  part  of  nny  Ipusim  ^s  .is  «ill  n-  tin-  nn.sl 

■•■nMiliflo  rind  dittiiMill,  tlic  vpi-y  n  w  nun  \i  1 re  ruiniH  li  iil  l.i  iindirstand 

it  and  liold  I'liou^'li  to  siirnssfnllv  iiiL'ru'r  in  it,  liMi  luirdiv  do  to"  nioili  of 
it.  Adverti-inir,  li;;itiinilt.'iidv<-ilisini;,lstuliiisiin'>s  i-.v.ii-tlv  «  lial  :i<  c|nnint- 
anco  IS  to  social  lilo,  and  tlin  la.-ns  or  si'hsatioii  nrtirlo  is'pavallil  to  sni'iid 
notornty,  anil  inav  or  may  n'lt  lie  rononi'iidabU'  or  dcsiialili'. 

lIowpviT  MO  dill  lo't  start  To.-  n  Inonilv  on  tlio  prcat  soii'iiro  iT  advi-rtisiiiL'  ' 
-nor  do  we  mn^ldiT  onrsidvps  rompiMioit  to  di-cn-s  It  on  il>  liroad  and  lull 
morits.  Nor  need  wo  say  ono  word  to  nniviiuo  any  intilliuiiit  man  of  iln 
inimenso  power  and  inif'ortance.  Jtis  onlvand  Sf.felv  those  who  have  not 
snffieient  eomprelienriion  to  ai)|)reei;ite  it,  or  hrains  enon;:li  to  write  an  aiU 
vertisenient.whoiii  these  days  ciiie.-lion  or  underrate  this  lever  »hieli  moves 
tlie  hnsmess  world,  7///<7.^e  than  iinv  other,  nt  any  rate. 

Hut  happenini:  in  nl  Mr.  S.  U.  Sites'  Boston  'Adecrlisin!.'  A"enev  a  few 
rt«y»a(,'o,  we  notieed  his  elerks  sending  oil' a  8ini;le  ndverli^enlent■to  lour 
hundred  newspaoers.    And  that  led  ns  to  think  of  the  pnwer  and  re.sonrees 
of  sneli  ail  ihtahlishmont  as  that  of  .Mr.  Xiles  — of  tlie  hundreds  of  liapers 
received  and  exainined  every  day ;  and  the  vast  iinionnt  of  clerieal  liilior  to  : 
perforin,  whieh  tlie  moat  complete  system  alone  eun  keep  troni  eliaotie  con-  ! 
fusion;  and  of  almost  litnitless  e.xtent  of  jiowerof  speedy  liiiFiness  informa-  ' 
tioii,  whiclianolii,  stronL;aiid  relialile  .\::inev  like  hi';  lu.vsesses  —  hv  whieh, 

in  u  siii.'ie  tteok,  every  iii'n«|iaper  render  in'ilhe  .vhole  i ntry  eaii  he  eor- 

responded  with.  I.ool'  live  the  seienee  of  .\dverti..iii;,-.  mhI  S.  1{.  Nile.s,  a« 
one  of  its  nuisl  ehmnent  prophets. —  l''f,-l/mutilh,  X.  II.,  C/irnuii'lr. 

AliVKliTlsiMi  AiiE.NTS.  As  miicli  of  the  advertisin);  iiatro-,ia"e  of  the 
hir^e  cities  is  done  throu^di  nuents,  the  eoiintrv  press  has  heen  sorely  e.xer- 
eised  in  diseriminatiiiL'  latwei'ii  the -jood  anil  had  u^'eiits.  Some,  rejeeted 
all,  otluTs  were  disiw^ed  to  insert  nil,  triistiiin  to  thep.od  faith  L'iveii  in  the 
notes  aecompanyiiiir  the  ad\ertiseminls.  lint  many  of  these  so-stvled  nd- 
VcrtiBlng  OKOnta  proved  to  he  swiiidleis,  and  the  iiiinn'd  pnblMiers  deiioniu c 
them  in  no  measured  terms,  and  caused  a  general  distrust  of  all  eniraiied  in 
tlic  bilkiness  otadvertisini;  UL'ents.  And  yet  there  is  ii  luiniherof  as  prompt 
and  reliable  Kentlenun  iii  this  hnsiiies.?  as  can  helinind.  They,  tlierefore 
haven  claim  upon  the  press,  and  while  it  eond.  inns  the  "had'"  it  should' 
euln(!izetlio"L'ood."  In  thmsensi.  Me  vouid  iinniuenil  the  agency  of  S.  K 
Niles  of  lioston.  We  have  done  biiiiies-  witli  him  tiir  years.and  always 
found  hmi  prompt,  liheral  and  Keiitleniaiilv.  and  we  ask,  tlnnigh  without  liis 
consent,  that  the  Pennsylvania  press  will  award  liim  the  hiuh  coromenda- 
tion  thatnn  honest,  upright  business  man  deserves.— //(irei.<//io-./  I'n  I'n- 
trhl  tk  Ciiiiui, 

Advektisint.  AOES-Clr.s.  The  Western  Press  is  sulndied,  or  rather 
have  hecnaomnch  by  Kastcrn  Advertising  Asents.tlnlt  they  feel  Biispleion« 
of  all.  Wo  wish  to  say  one  word  for  the  infotlnation  of  the  craft.  S.  H 
NllcB,  Esq.,  Advertising  Agent,  Boston,  is  iierfeeiiy  relialile,  anil  his  cour- 
teous and  gcntliinanlv  way  of  receiving  members  of  the  press,  whih'  in  his 
city,  gives  assurance  to  those  who  meet  him,  that  they  will  lie  honorahlv 
dealt  H  ith.  All  that  wc  can  com|ila,ii  of  is  that  we  do  not  get  more  work 
from  him.— ././/ecsoii,  Oldo,  AshtiOmUt  Sailinel. 

It  IB  with  pleasure  that  we  add  onr  testimony  to  the  long  list  of  hi'lily 
comiilimentaiv  testimonials  published  by  the  |ire«s  throughout  this  eonntr'v 
and  the  Uritish  rr.iyinces.  of  the  eflieieney,  iiromiitmss,  iiud  integrity  dis- 
played by  .Mr.  S.  li.  Niles  of  lioiiton,  ns  an  advertising  agent.  \Ve"liave 
done  more  or  le^s  business  witli  Mr.  Niles  from  the  timclie  commenced 
businesstothe  present  lime,  and  can  freely  siiy  that  he  well  merits  all  the 
encoininnisso  liberally  bestowed  niion  hlni  by  his  patrons. -(n/uis, .)/«,.. 


'l\ 


lUTISINfJ  AGF.NCT, 


,  I 


iilcn  of  tlio  amnmit  of  New«pii-  ] 
lii.s  cnuiitry.  Ah  to  the  amount 
1  cnouKli  riilf  perhujm  is,  never 
—  tlmuuli,  ii(<  ndvcrtisiiiL',  wlu-n 
iiy  liiisincw!^,  iiB  well  as  tlu-  ninst 
c)  are  coiniMtiTil  t<i  iinclci-atatHi 
it,  cnii  Iiarillv  dip  t(i(i  tiitirli  of 
m^^iiii'hv  cvLictly  wluit  (Uiiiiniiit-  : 
itiuii  inllrir  is  paialli-l  to  Kni'inl 
:l'.l<MM-(l.-sii-uIill-. 

till'  ^'ri.':it  Pfii'iin-  cT  ailvt-rlisiiiL'  ' 
1  ili-i-ii-s  i|  nti  it>-  liruad  am!  fufi  '. 
iiu'i-  any  iiittlli_'i'iit  man  nl'iia 
inul  pok'ly  fh^^('  wlin  liavi-  not 
r  tirains  nMiuirh  to  wiitf  an  ail- 
ulcrmti'  tliis  K-ver  which  inovus 
It  any  rate. 

ton  Ailverti'iini:  A;iincy  a  fow 
'  a  sinL'li*  adviTtifCiiuMit'tn  flmr 
ink  of  the  piiwtr  and  rcftnurci-; 
li'S  ~(if  tlic  Iinndrrdrt  of  iiaper^ 
va---t  nmonnt  of  clerical  lidior  to  ; 
line  can  keep  t'roni  clniotii'  ron- : 
cr  of  speedy  hwFincsK  infornni- ' 
y  lilio  hi';  ju.vst'Hscs  —  i»y  whidi,  ■ 
ilhc  ^vhol^'  cniintry  call  If  cnr- 
\dvtTti.-in;r.  :in<t  S.  K.  Nilcs,  as 

f  advcrti>inK  pnfro-.injic  of  the 
t-y  prt!.s  \v.\h  been  sortdy  exor- 
ul  Itad  u;:i'nts.  Some  rejected 
li  to  the  pMiil  faith  ;:iven  in  tin 
ut  many  of  (iie^r  so-t\  hd  ad- 
hcinjnred  pnblilur>  denoniu  »■ 
:'ncral  lUstrustnf  all  cn^'-it:rd  in 
there  in  a  nnndierof  as  prompt 
an  be  found.  They,  tlierefore, 
md.  nnis  the  "bad"  it  t^honld 
I  cnniniend  the  agency  <if  S.  H. 
.ith  liim  for  yeura^und  alwaw 
and  we  ask,  thonffh  without  ills 
vurd  him  the  W\^\\  coipnienda- 
.eservcs.— //((/■/■(,s7/i/i-;/,  ;»,(.,  /'„. 

n  Pli■^'t.  i,-.  swindled,  or  riiilier 
ijients.tlnit  thevfiel  Buspiciouv 
iftiflnation  of  the  cnifl.  S.  H. 
lerfeelly  reliable,  and  his  conr- 
mhers  of  the  press,  while  in  !ns 
M,  that  thoy  will  be  hoiiorahlv 
:lnit  we  du  not  {^ot  more  work 

lony  in  the  long  list  of  hi;.'hlv 
■  i)reftB  throughout  this  ronntrV 
proniptnesfi,  and  inteirrity  di^"- 
ndvertisiui;  n^ent.  \Ve  have 
from  the  time  lie  cnmnii'need 
say  that  he  well  nn  lits  all  tlie 
I  by  his  patrons. -<_■<(/«(>.  .l/c, 


n 


SrOLLAY'S  nuiLDINT,,  rOlTRT  STREET,  BOSTON. 


Nii.ES'  AnvETiTtsiNd  AnENCV.  It  la  nstmiishinK  to  those  who  havf  not 
hinl  occasion  to  iiiform  tlu'iiiselve.-'of  tla*  extent  of  the  advertising  business 
of  tlie  country,  tn  lie  atlorded  an  idea  of  the  amount  of  nimu-y  invested  in 
the  hvi-ine^s  liy  the  shrewdest  men  of  tlu'  country,  and  of  the  rich  returns 
realized.  The  liiandreths,  Jaynes,  Moti'ats,  Hotincrs,  Townsend,-,  Harnun-.s, 
with  (hnuaaud-.  of  others,  liiive  irrown  rich  HJinply  by  the  judicious  use  of 
a<lvertishig.  'I'iu  y  liave  (ii)wn  dimrs  and  reHped'do'lhirs. '  During  the  late 
war.  th.e  govornnhnt  was  in  a  nnuiner  compelled  to  pay  a  pei-ceiitage  to 
.Iny  Cooke  for  selling  its  bonds,  liecause  by  liberal  advertising  he  had  placed 
himself  in  the  best  p<witiou  to  dispose  of  them. 

S.  H.  Nihi*,  V.^i\.,  of  IJoston,  the  well  known  adverlisinp-  ngent,  is  on  this 
snbjeet  one  of  Ihi-  liest  ported  nun  in  the  coniitr\ ,  and  alwiivs  ready  t<t  use 
Ids  knowledge  for  thebenelii  r.r^idvciti-er-,  Ily  liheral  d.aliiig.ind  iinnnjtt- 
ney^i,  he  has  Bccurcd  tlu  eonluit  nc  of  thr  pn'-:-,nnd  advertisers  may  rest 
assured  that  any  armngcmcnf  lie  intiy  make  will  be  faithl'oUy  earrieil  out. 
We  sp»-ak  from  an  expcrii'uee  and  personal  aetiuuiutance  uf  many  years.— 
lUinist,  .I/e.,  I{rj>n'>lir(m  Joiinuil. 

Anvi:KTrsiN-(;.  The  system  of  agrnoicp  cfit:»blished  in  our  large  eitiep 
has  nrtt  only  given  a  L'leat  imiietu:-  to  the  business  Imt  ha<  alrefidy  ri'duced 
!  the  practice  to  a  n-jnlnr,  well-dellned  and  rno>t  vidniible  -v-lem  or  science. 
Among  those  ag.  ncics  we  specify  ^i.  11.  Niles,  of  IJoston,  Massaehuaetts,  as 
one  with  whom  we  have  had  most  siitistiictory  r'-lations  for  many  years,  and 
whou)  we  have  always  found  prompt  and  n  li'abh-  in  the  conduct  of  his  bus- 
inesBallairs.  We  cordially  commend  lum  to  the  business  com  niunity.—,sV/'- 
((t'fi.'tr, -V.   Y.yJoiiniu). 

S.  K.  Xii.KS,  Xkwsi'apkr  AnvERTisixr,  AoEST,  Bo.ston,  has  served  us 
most  acceptably  for  a  great  many  years.  His  agency  end)racesall  the  news- 
papers throughout  the  etninfry.  iSIr.  NiUs  is  a  man  of  unusual  entiTprlse. 
and  one  upon  whose  eupaeitv  and  integritv  adverliscrs  ami  puhlishers  may 
at  alt  times  rely.— />'(i//o/o,  .V.   }'.,  <  'n„„nt  nlnl  .l</r.rtis,  t\ 

S.  U.  Nii.ES,  the  cuterprisingand  honorable  advertising  airent  of  Boston, 
represents  ahnooi  every  newspaper  in  the  I'nited  States.  We  have  had  the 
pleasure  of  hmg  business  intercourse  with  .Mr.  \iles,  and  are  pleased  to  en- 
dorse him  as  in  every  way  entith'd  to  the  respect  and  patronage  of  the  bus- 
iues^  community  at  large.— /*iV/,-'»fov///,  l'<i.,  Chrtniirh  . 


.Mh.  S.  R,  Xm.ks.  Boston,  til 
laud,  9iC,  we  learn,  is  cxteruiin 


popular  Adycrtiaitig  Agent  for  New  '.  "ug- 

L'htOI  -  -  - 

r  loiind  his  Agency  prompt,  energetic,  and  every 


bis  husines 


dl  < 


- the  country.    V 

have  done  husiuoss  with  him  tor  eight  or  ten  years,  and  can  cheerfully  and 


truly  my  that  we  have  ev 
way  reliable.— AVA-trr^/v/f  .lih< 

AnyKiiTisiNo  is  the  lili' of  a  ucWKjinper,  and  in  this  day  when  bnsincs 
is  done  thriMigh  agencit  >,  it  is  rif  great  importance  Ut  feel  full  conlidence  in 
tbo-e  .no'  employe.  Mr,  8  It.  Mies  of  Boston  i^  active,  faithful,  and  of 
course  sncee.^'^t'ul,  ami  hence  hasunr  unlimited  conlidence  and  best  wishes. 
-  .\ia'hurm>urt,  .)/(/».,  H.ral'l. 

FnoM  a  long  personal  and  business  acf)nnintanee  with  the  well  known 
advertising  agent,  S.  It.  Niles,  V.m\..  of  Boston,  we  can  assure  advertisers 
that  a  mi)re  reliable  a;rent  or  one  In  hettcr  standing  with  the  publishers  ot 
newspapers  cannot  he  found.— A'((/'A./i/c</,  JA  ,,  rniun  v  jniirmil. 

AnvKRTisiNO  A(;en'CV.  It  is  with  great  pleasure  that  we  reconimoud 
the  advertising  agency  of  S.  U.  Niles,  of  Boston,  Mass.,  as  one  ol  the  beat 
conducted  in  the  cfumtry.  We  have  always,  In  all  our  dealings,  found  him 
competent  and  trustworthy.— <V/Ki/(«a'/,  VV./(*,  7'iiitt:s. 

Mr.  S.  U.  Nii.es, tlio  Boston  Advertising  Agent,  understands  his  business 
thoroughly,  and,  after  a  bustries.-i  acfiuaintanee  of  many  years,  we  can 
cheerfully  conunund  his  agency  to  those  requiring  its  services.—  I'ortluml^ 
J/e.,  ArnHff. 


38 


S.  H.  XILBS'  NEWSPAPER  ADVEUTISIXO  ABEXCV, 


From  the  Uo'ton  Post.  ' 

CIRCUMLOCUTION    OUTDONE. 


Tfif.  folliiwiiiir  I^ltoi-  w-ns  nwiilly  iwcivcl  by  .«.  R,  Xil,,s,  R.,, ^  „j. 
verli.'-iiis  ,ip:,.nt,  irniu  tli<-  Miiynr  of  an  Kiftcri.  city  n..t  a  Ihonsamll 
railps  from  r.uUli'fonl,  Mo.,  in  .-insw.T  In  a  l,i||  <,.»(  d,,.  rily  f„r  !„lver- 
tising.     As  it  is  ono  of  tliu  bost  bits  «t  the  iinl  tup,.,  cir^nniloeution 
style  of  (loinft  biisiui'ss  wi>  biiTo  evor  soi-n,  we  print  it  entire ;  — 

Mb.  S.  1!.  Xll.tK,  AnvERTtSINi:  AliKNT,  ■        ' 

Xo.  1  ScoLLAvs  I'.iiLniNn,  Boston,  ^Iass.  ■ 

Ills  IIiKlines.»  lia.i  iwrivcl  your  bill  asain.-it  Ibe  I'ijy  f.ir  tlio  paltry  j 
sum  of  lirievM  linn.liv.l  .loli.'ir.-i,  an.l  returns  it  to  W  ivceiplwl,  ii.s  bi.- ' 
I)ulve..|iip  cannot  allow  lii.^  li.^ral  a-eni,.-  to  ennsi.ler  it  iinlil  tbi.Oins  I 
,  b.>en  (lone.  Alter  it  ba.  been  nreiple,!  an,l  tbe  ..tamp  properly  can- 1 
I  celled,  if  it  .sbonM  be  .went  a-.-iin  to  Hi..  Honor  il  «iil  be  plaee.l  in  tbe  I 
I  bands  of  ibe  Noble  City  Clerk,  «bo  «ill  l,.,y  if  away,  until  ll,e  next  i 
imonihly  n:,.,.tin,u',  for  eonsi,lei;,ti,)n.  If  tbe  venerable  and  biglily  ' 
,  bonnrabin  City  Conneil  tbeii  (•und<..<eeu,l  to  "  emisider-  it,  it  will  be 

ivferre.l  to  ibe  Imi.eri.il  Coinmitt m  AeeoniiN,  and  tbe  Xoii.e  I'lerk 

will  pl:iee  hU  lahali-iie  ini(ial,-i  upon  it  iiv token  of  Ibat  fiet. 

"ben  Ibat  pinv  and  nnbribed  body  arrive  at  tbat  point  in  Ibeir 
berrulean  labors  wbeiv  it  .«hall  beeoin..  Ibeir  duty  to  pl.iee  tlieir  nn- 
.leliled  orbs  of  vi.sion  upon  tbe  vile  doennieiil,  wideli  will  probably  be 
witbin  llirw  or  fi.nr  lunar  numtlis  afl.r  it  i.s  placed  in  tbeir  boly 
kcepin);,  if  tbey  .sluill  lli<.n  "  approve  •■  of  its  extortionate  demands, 
they  will  pla,e  Ibeir  innuacnl.-ite  name;  npoii  it,  mid  it  will  be  .asaiii  | 
returned  to  tbe  nwnxl  k.vping  of  tlic  Noble  Clerk  by  one  of  the  tbwt- 1 


l\ 


ITI.SINO  AOEXCV, 


Post. 

OUTDONE. 


•■1  l>.v  .«.  n.Xilos,  E>'.|  ,na- 
iiFtrni  city  not  a  Ihoiisaiiil 
Mil  ■ii'iit  (lie  city  fill'  ;i.lv.T- 
It'  It'll  tapi\  (•irrnniloriiti..ii 
we  print  it  ciitiiv  ;  — 


•ON,  Misi. : 

list  till'  City  Hii-  the  paltry 
n»  it  to  111"  ivci'iptcl,  US  lii.^ 
11  cniisiilrr  it  iiiilil  this  liiis 
1  till'  stiinip  properly  ean- 
iior  it  will  1„.  phieeil  in  the 
Illy  it  Hwiiy,  iiniil  the  next 
till!  veiieral.le  ami  highly 
)  "  eondiiliT  ••  it,  it  will  he 
milts,  mill  theXoii.e  I'li'rk 
f>ken  i.f  that  (iiet. 
rive  at  that  pnint  in  their 
■ir  iliity  til  i.laei.  tln^ir  iin- 
iil,  whieh  will  pr,,lialily  l,e 
it  is  ).laie.l  ill  their  linly 
its  extortionate  ili'iiiamls, 
ion  it,  ami  it  will  l,e  ai,'.iin 
•  Clerk  by  one  of  the  llTOt- 


SCOLLW  S  lll'IlOIXO,  COVnT  STItEIiT,  IlOSION. 


SO 


footeil  niessontters  wlio  cimtiinially  wait  to  ilo  their  bliliUns-  The 
Xohle  Clerk  will  Ihen  kii'p  it  a  jiroiier  lime  in  the  p.iereil  urrhivos, 
when  he  will  seek  to  coniiiuinieate  to  His  Itoyal  Diikeship  tlieastouiul- 
in^  fart  that  tlieiv  is  u  hill  I  His  lluki'ship  lieiiig  aluorlieil  in  the  af- 
fairs of  .State  will  not  ileign  to  hear  the  Xolile  Clerk,  lint  the  Clerk 
will  persist,  on  bi'iidi'il  kmrs,  until  His  tA-iestial  Hishuess  ackuowi- 
ei|(;e<  that  there  is  a  bill. 

Aller  this  has  been  eiineoiU'il,  whieh  very  seliloin  oeenr.s,  the  unde- 
lilt'il  and  lii.crh-iainde'l  .''^eribe,  after  a  |iroiK'r  time  shall  have  elapse<l 

—  .sjiy  six  months  —  will  af^aiii  reiyind  'J'lie  ."Sublime  I'nrte  that  there 
is  a  liiU.  If  Hi  Imperi.-il  Tycofniship  lias  not  forLTotlen  the  fact,  he 
may  order  the  uiielean  doeiniient  broiijrht  into  His  royal  jireseneo  by 
the  jiai^e  in  waitimr,  to  be  filed  in  due  foriii  for  future  I'oiisidenitlou ; 
but  happy  indeed  should  the  poor  suppliant  for  sutli  a  mere  iiittance 
bi".  if  his  bill  shall  arrive  thus  far  towards  a  favorable  consideration 
by  Hi-  most  sublime  and  seR'Ue  Hiuliness. 

Wliiit  the  bill  shall  have  been  jiroperly  filed,  it  will  lay  until  the 
absoi'binjr  cares  of  .-^tale  and  the  overwheliiiing  duties  atlendiiiix  the 
a.hiiiuistiMtioii  of  inuiiieipal  aflairs  shall  so  far  iel;ix  as  to  render  it 
safe  for  gome  one  of  the  myriad  of  minions  in  waitiiijT  upon  His  Most 
Puissant  Jlajesty  to  remind  Iliiii  ef  the  .act  that  an  approved  bill 
awaits  tile  attention  of  His  Excellency,  ^\'hen  this  is  done,  if  The 
Sultan  should  be  in  a  haiiiiy  mood,  he  imiy  eomlescend  to  touch  the 
tip  of  the  jewelled  lien,  while  some  one  of  the  lioyal  J'riinle  Seereta- 1 
rics  shall  inscribe  the  imperial  sijrnature  on  a  warrant  for  the  pay- 
ment of  tile  lucre  ba;j:atelle  for  wbii-li  you  ask  to  be  reiiiuneratcd.  If 
it  should  so  ha|iiien  that  His  royal  mind  could  not  he  broi|.rht  to  con- 
sider the  nialter,  and  the  presentation  of  the  .subject  at  an  in<ip]ior- 
tunc  inoiuent  should  irritate  the  liey,  the  bill  would  lie  coiisif.'ned  to 
oblivion,  never  alter  to  be  mentioned  in  the  lioyal  Presence;  not  even 
inuwhisiKT.  Afli'r  the  imperial  warrant  shall  have  been  drawn,  it 
will  lie  .sent  by  a  trusty  niesseupT.  enclosed  in  a  perfumed  enveloiw 
and  encased  in  a  jewelled  casket  of  untold  value,  to  the  thirty-five- 
tiiiics  piiissiint  Treasurer,  who  will  receive  it  for  eonsider.it ion.  After 
he  has  "  considered  "  if  a  suflleieiit  lime  —  .say  three  or  four  months 

—  if  he  Iia.s  no  other  busines.s  pressing  on  his  preat  financial  brain, 
lie  will  condescend  to  keeji  the  royal  warrant  and  investigate  its  legal- 


...  f^' 


■10 


S.  n.  MI.ES'  NKWSI'AI'KIl  AnVKItTISINa  AIIKNCV, 


ity.  If  strirtly  Icpil,  Sdmetlilns  wlinlly  iiii]irolMl)li>,  Imt  which  His 
Uolini'ss  ilt'sirc.-i  ,ii  iiitiiiiati'  iimy  lie  nsccrtiiini'.l  in  IVoni  six  t"  ten 
montlis,  till'  liiTOt  llsiiil  ani'tit  of  tlic  City  iii.iy  inrnU'sc-™.!  tn  inlnnii 
you  timt  till!  Iiill  will  ho  |i!iia,  Tliin  is  iilwiiys  vny  i^nitifvini;  ti.  all 
cn-ditors,  im  tin'  sorviitit  in  ohiirtto  of  llii^  Unyiil  'I'lTasurc  lias  a  play- 
fill  way  of  liiI'm-iiMii}.'  all  siii-h  iiii|iiiili-iit  appliiaiits  that  it  is  linpussi- 
ble  lo  fix  any  ilolinito  tliiu!  whrii  tin-  wiiic  will  lia|iiivii  ;  hut,  undci- 
ordinary  liniimstanci's,  any  jiarty  hiivinn  a  just  ilaini  agaiMst  the 
City,  may  rcckcin  witii  safety  on  haviii|_'  if,  pai.l  in  IVdin  two  to  Ioim- 
years  altiT  it  is  iircscntcl  — iirovi.li'il  that  he  will  takr  a  City  niitr  or 
luniil.nr  uiakr  tliu  uohle  olIltiTs  in  wailiiiit  "  satisficil "  that  M  is 
rlKht. 

As  your  ihiini  is  very  sninll,Mncl  it  takes  ,|uitc  an  amount  to  satisfy 
th(^  royal  minions  wlio  have  rharirc  of  llu'  avcinics  to  tho  Imperial 
Mint,  it  may  he  hest  to  pn-sent  the  City  with  the  tritlini;  ajnoiint  you 
claim.  I  men  ly  su^'L'est  this.  It  may  be  well  to  intimate  that  it  is 
cxeeeahij.'ly  nnfortunato  for  yon  that  yon  do  not  i-uside  witlnn  our 
extended  hor.lers,  and  I'Xerci.-e  a  eontrollinir  inlinenee  in  some  (me  of 
the  unmerous  and  enlightened  Wards  over  whieli  the  Czar  reigns.  It 
might  ivdnee  the  tinie,  otherwise  neei'ssary,  in  which  to  consider  the 
matter,  hy  sevend  years,  and  po.ssihly  In-hi;;  the  iiaytneiit  within  the 
present  century.  An  allldavit  that,  from  jour  voutli  upwards,  you 
have  never  placeil  your.-elf  in  antagonism  to  tlii'  nohle  principles 
which  inspire  our  impartial  .'lud  iin.seliM,  rulers  might  faciiitale  mat- 
ters, but  as  your  ftw  American  ballot  cannot  he  thrown  fur  our  hi  o- 
oflt  it  is  ve-y  doubtful. 

His  Uoyal  DnUeship  awaits  the  n'Cei|ii  of  the  insignilieanl  donation 
which  it  is  confidently  exiH-cted  that  jou  will  take  ideasnre  in  mak- 
ing to  the  City.  In  the  event,  tliat  this  suggestion  sliould  not  meet 
with  your  approv.d,  yon  will  [ilea.-l'  to  designat<.'  any  preferences  you 
may  entertain  in  respect  to  yonr  heirs,  and  inform  His  K.si'eUiMiey  at 
the  earliest  po.~silile  moment  whetluT  ^f^u  have  si'lected  the  resiionsi- 
blc  persons  who  are  finally  to  administer  upon  your  earthly  jiosacs- 
sions. 


Wk  take  pleasure  in  coniiiiciKling  lo  the  pulilic  Mr.  S.  II.  Niles,  our  Ho.'i- 
ton  ndvertiMug  aL'ei.f,  Pioni  a  lea;.'  lm,-iiu>s  iicipiiinitiuicc  with  him  we 
have  always  foaieliroii  pnniipt,  reliahic  and  honorable  in  nil  his  dealings 
and  o/cr  watchful  it  thenitcrestaof  hUemtomcrs.— iouisi.iVd,  A'».,  Joiu-niif. 


imsiNQ  AIIKNCV, 

iiiilirolmlili>,  Imt  which  Ilix 
•iTtMini'.l  ill  IVnni  .-ix  tii  ten 
v  iii.iy  tiiruli'sii'iiil  t"  inCnnii 
iihviivs  vi'i'v  irnitifviii);  tn  all 

lifi.Viil  I'ri'jisun'  Iijis  II  plity- 
ili|<licaiit.s  thiit  it  is  iiiiiios>i- 
111'  will  li:i)i|H'ii  ;  liiK,  iiiHlci' 
Id  :i  .jii.'t  rliiiiii  ii^iinst  tin- 

it  piiiil  in  frftin  two  to  titur 
t  111'  will  luki'  II  City  imti'  or 
linj,'  "«iti>(ic'il"  tliiit  111!  i« 


'S  ijiiitc  an  uinoiint  to  satisfy 
111'  avcinu's  to  till!  Iiiipi'i'i.il 
villi  the  triMiii);  aiiioiiiit  ynu 
I!  well  to  intimate  tlial  it  is 
m  ilo  not  ivsiile  witliin  our 
liiir  iiillneiiee  in  some  one  of 
r  wliieh  tlie  I'zar  I'eijjns.  It 
I'V,  ill  wllicll  tn  eniisiiler  till' 
lid  'he  |iajtiieii(  within  the 
1  jdur  louth  upwards,  you 
sm  to  tli(^  iiohle  iirineiples 
rulei-s  mijrht  naiiilate  inat- 
iiiiot  he  thrown  fur  our  I .  i- 


if  the  insijrnineaiit  donation 
I  will  take  jileasiire  in  iiiali- 
su^Kestion  slioHI'l  not  meet 
siiiiiat'-'  any  preli-renees  you 
ml  inform  His  Hxeelli'iiey  at 
1  have  seleete.l  the  resiioiisi- 
upini  your  earthly  posses- 


iblic  Mr.  S.  U.  Nilns,  our  lios- 
>3  HCiiiiiiintfiiR'r  Willi  him  we 
hoHoialile  ill  nil  liiti  (K-iilin^js 
iiers. — Luuisv.Uk,  Ktf.^  Jvnrwtt. 


[ 


ty 


The  Object  and  Practical  Operation  of 
S.  R.  Niles'  Advertising  Agency. 


FOR    MV   MKKVK^KH  YOV    PAY     XOTIII.NO. 

I  a-hurii<'  yiMi  thf  «  >inv  itrli-o  a»  ur<'  a-huriiral  l>y 
the  i»a«»ll»lief».  My  fomiiilMlun  In  |»ttlil  Uy  llie  iiew»- 
pu|i<^i'">  -  not  *'y  (III!  udvcrtUvr. 

'riilit  Akcik-.v  i*  mil'  (if  till'  niiiiiy  illiixtnition!!  of  tin-  i;r)'iit 
Hiili-iliviHiniiK  if  hilmr  wliii'li  iiri'  sn  I'lianirti'ristii'  <il"  miiji'ni 
iiii'lliiKls  iif  d.iiiii;  liiisiiii'sti.  It  ii  11  iiiiiii'iitriitii.ii  iif  tlic  Ni'WKira- 
(ii'l'S  111'  iill  |i:irls  cif  till'  I'niiril  Sliili's,  mi  iirmil^i'il  iiml  njnti'limtiz- 
I'll,  timt  Mcn'liHiitK,  MiiiMii;ii'ti:iii'i,Tralir.i,  iiinl  nil  rli»si'«  nmy, 
wltli  till)  gri'iiti-nt  Mifft)  ,  riiiivi'iiii'iici',  ami  nliiiliilil)  ,  ili.isiiuiimtL' 
liusliu'sti  liifiiniiati'.ii  nf  i'Vitv  kiml  niimillaiii'Oiisl.v  tliruiiKlmiit  tlic 
t'litirt'  riiuntry. 

If  you  wIhIi  «o  <I»  UuhIim'hh,  vim  iiiust  tell  tlii'  imlilii' 
of  tliut  fait,  ami  wlii'ii  juu  liavi'  imn'  lii'Hiiii,  vim  muKt  kii'iJ 
ti'lliiii;  tlii'iii  iif  it.  Your  miri'^it,  rliiiiiM'St  uml  inilrkcst  way  to  lull 
llii'iii  1.1  lij  iiilvcrti.<iii|i;  ill  tlm  N'iiwhikiiicm  linulatiiig  among  thf 
jM'oiili'  yiiii  want  to  iiiii'li.  Ymir  must  i'on>i'nimit  uml  iTonomii'nl 
wa'.  i.-i  til  liaiiil  yiiiii'  ailviirtiM'tiii'iit  tii  nti',  instfail  iif  iiii'iirring  tlu* 
troiililc  ami  i^xpi'iiso  iif  lonimuiiiratlni;  with  wuh  iJuhlishtT.  From 
Iiiii(i:('\ln'rii'iirr  ami  iihsi'i'vatioTi,  I  run  cuggo.st  tliii  In'.-^t  papiTi  in 
whii'h  111  lulviTlisi',  Khun  yiin  i'ii|iic«  iif  thii.'Wi  Ix'.it  ailnpluil  lor  your 
bnsiiu'.i.'',i'x|ilain  tin' ilmraotiT,  vuliiL'.und  oiri'iilation  of  wiili.  11.1- 
sist  you  in  thii  iiri'iiaratii.n  of  advurtisumi'ntt!,  iimiTtain  joiir  »i.«h- 
e«  uml  explnin  tlii'm  to  |iiihliKht>rti,  semi  yiinr  ailviTtl; iini'iits  in 
proiMT  form .  ami  -iii)  tliut  thi'y  arc  promptly  in.«i'rtiHl,  ami,  in  va- 
rious otliiT  ways,  aid  you  to  aci'oinplisli  your  object  in  the  Iwst 
nmiiner  uml  in  the  sliortest  time. 


■f 


SiawaM.i;.^i^i8gMai»ii8mam^^ 


